It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
ADVERTISEMENT
So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
ADVERTISEMENT
As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
ADVERTISEMENT
“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
Lady Gaga announces MASSIVE gig at Co-op Live this year
Thomas Melia
American pop icon Lady Gaga is returning to the UK and is making a special stop in Manchester to celebrate her latest album, MAYHEM.
‘Mother Monster’ is returning to our lovely city for one night only ahead of her ‘The MAYHEM Ball Tour’, which is reaching the UK in October.
Gaga last visited Manchester over a decade ago when she brought ‘artRAVE: The Artpop Ball’ to AO Arena back in 2014.
The past few months have been mega for the 14-time Grammy-winning artist who has seen her Bruno Mars link-up ‘Die With A Smile’ catapult her career to new audiences and even further heights.
This single alone holds the record for the longest-running daily #1 hit on Spotify’s global chart, dethroning ‘Dance Monkey’ by Tones and I, which spent 121 days atop the chart.
Whether you’re showing up and showing out for classics such as ‘Poker Face’ and ‘Bad Romance’, or rocking up to hear new favourites like ‘Rain On Me’ and ‘Garden Of Eden’, this night will be a spectacle, that’s for sure.
This unmatched performer has chosen none other than Co-op Live as the destination for her newest tour, and we’re sure the arena will be packed with 23,500 of Gaga’s devoted ‘Little Monsters’.
Lady Gaga’s newest album, MAYHEM, is an ode to her discography and legacy as an artist with tracks like drawing from almost 20 year career: ‘Disease’, ‘Perfect Celebrity’, ‘Don’t Call Tonight’ and more.
Her latest single, ‘Abracadabra’, is already becoming a modern-day pop phenomenon too, as she evokes her familiar but ever-enigmatic pop star persona – we just wish we could magic ourselves some of those precious tickets.
The US performer took to social media to express her excitement, stating: “This show is designed to be the kind of theatrical and electrifying experience that brings MAYHEM to life exactly how I envision it.”
Gaga’s UK tour run is limited with a three-show residency at The O2 in London confirmed and this one-off Manchester gig announced so far.
With Gaga’s last visit being over 10 years ago, anyone looking to get their hands on any tickets will have to act fast.
She sure knows how to raise a roof, and when you have a single titled ‘Applause’ all about her adoration of playing to live crowds, we have no doubt this will be a night the die-hard fans will never forget.
Lady Gaga is bringing her ‘MAYHEM Ball Tour’ to Co-op Live on 7 October, with pre-sale tickets available from Monday 31 March onwards with general admission tickets going up from Thursday, 3 April at 12pm.
Get Baked’s viral ‘Bertha’ cake has a sister on the way – and she sounds just as naughty
Danny Jones
A lot of you will have seen the viral ‘Bertha’ cake by beloved sweet treat specialists Get Baked that finally landed in Manchester this month – or, more accurately, the massive lines that followed.
Well, what if we told you were about to do the same all over again very soon?
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Credit: Get Baked (via Instagram)
Yes—scratch that; HELL YES! Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar’, people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Our friends over at The Hoot weren’t lying when they said this place was going to make a big splash when it landed in 0161 – and no, we won’t be telling you how much we’ve spent there already.
As for the Pistachio Bertha, Get Baked has confirmed that although there will only be a limited amount of portions up for grabs, it will be available both in person and to order online.
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
We’re also glad to hear she is on the mend following a recent health scare; we hope she eats as many slices of Pistachio Bertha as possible to celebrate. Big love and stay healthy – The Manc x
Emily Sergeant -
10th November 2022 
