It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Subway launches make-your-own jacket potato concept ‘Spudway’ across UK
Emily Sergeant
Subway is finally launching its viral make-your-own jacket potato concept ‘Spudway’ at all its restaurants in the UK.
That’s right – you can now walk into any Greater Manchester Subway and order a jacket potato instead of a sandwich, and you get to choose exactly what goes on top of it.
Britain has always been a nation of ‘jacket fanatics’, with almost half of Brits claiming the spud to be a British cultural icon, but according to new research by Subway, it’s been found that nearly a quarter (23%) of us have argued with family and friends over how to prepare or serve one.
So it’s fair to say that, yes, us Brits do love ourselves a jacket potato, and this is why ‘Spudway’ is launching nationwide.
The UK-wide rollout of Spudway comes after it was trailed in select sites earlier this year, and then proved so popular that the trail was extended to include more locations.
Now, those fluffy jacket potatoes are available everywhere.
You can choose topping options like the simple Cheese & Beans or Tuna Mayo, or you can opt for Subway specialities like Meatball Marinara, and Chicken Tikka, but the beauty of Spudaway is it’s all fully customisable.
This means you can pick, quite simply, from whatever you fancy at the protein and salad counters, and finish it with your choice of Subway’s wide selection of signature sauces.
“The nation’s love of Jacket Potatoes is unparalleled,” commented Cathy Goodwin, who is the Interim Director of Culinary & Innovation Subway EMEA.
Subway has finally launched its make-your-own jacket potato concept ‘Spudway’ all across the UK / Credit: Subway
“The enthusiasm we’ve seen on social media and the strong demand from our guests throughout the trial made it clear that Spudway deserved a permanent place on our menu.
“Made with British potatoes, Irish salted butter, a double portion of cheese, and fully customisable with any of our many toppings, Spudway is the perfect freshly-made, high-quality lunch choice.”
Spudway jacket potatoes are freshly baked in-store daily and can be enjoyed on their own, or as part of a meal deal – which includes a spud, drink, plus crisps or a cookie.
Emily Sergeant -
10th November 2022 
