It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
Channel 4 is looking for Mancs who think they can survive the apocalypse for a new TV series
Lydia Mastrolonardo
Have you always wanted to see how long you’d last in an apocalypse?
Well now’s your chance, as Apocalypse is potentially coming back to Channel 4 for a second series, with producers having put out a nationwide casting call for contestants willing to take part.
The casting call simply reads: “Do you think you have what it takes to survive the end of the world?”
Described as a dystopian series designed to test the creativity, resourcefulness, and resilience of our nation, Apocalypse sees players are pushed out of their comfort zones and put to the ultimate test.
In the series, ordinary people are tasked with surviving for 28 days in an abandoned city – used previously only for the military to practice urban warfare – with no food, running water, electricity or heat.
Produced by The Garden – which is part of ITV Studios – for Channel 4, the show’s creators are now calling on Mancs and people up and down the country with the ‘courage and ingenuity’ to compete, to get in touch and apply for the potential second series.
Does your mate always bang on after watching a post-apocalyptic film that they would’ve done things differently? Or is the news at the moment freaking you out and you want to give the end of the world a bit of a practice run? Either way, sign up, test that plan you’ve built in your head, and see if you’ve really got what it takes.
Applications are now open, and all you need to do is fill in a short application form and one of the production team will get back to you if they would like to proceed. Come on, let’s prove what Mancs are made of.
Hundreds of katsu curries are being given out for FREE in Manchester this week
Emily Sergeant
Hundreds of katsu curries are being dished up and given out for free in Manchester this week, but only for certain people.
And those lucky people will be students.
That’s right… a new semester is upon us, and thousands of freshers and returning students are descending on the city and Manchester‘s many universities for another year. But the life of a student isn’t exactly the cheapest sometimes, especially for those who haven’t had to live on a budget before moving out or into halls.
But to make things a little easier, Tampopo has announced it’ll be serving hundreds of one of its most popular dishes for free this week.
Tampopo is celebrating National Katsu Curry Day in the most delicious way possible, by giving away 700 Katsu Curries with rice for free, exclusively to freshers and students this Sunday (27 September).
Whether you’re brand new to the city, settling back into uni life, or you’re simply in need of a katsu fix, students can head to their nearest participating Tampopo and tuck into a hearty meal without needing to spend a penny.
100 katsu curries will be available each from 12-2pm at both Tampopo restaurants in Manchester city centre – which are on Albert Square, and in the Corn Exchange – or if you head over to the Trafford Centre, both the Tampopo there and the East Street sites are taking part.
“[Our] Katsu Curry has long been one of our most-loved dishes, so National Katsu Curry Day felt like the perfect excuse to give students a proper welcome to the new academic year,” Tampopo said in a statement.
So, are you feeling hungry then? The offer is exclusively available for takeaway only to freshers and students with a valid student ID, which they must present on collection.
100 portions are available at each participating location, and just one free katsu curry with rice will be available per person.
Emily Sergeant -
10th November 2022 
