It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
You can now have a private sleepover amongst all the history inside Manchester Museum
Emily Sergeant
Manchester Museum is now offering one lucky family the chance to have a sleepover with Stan the Tyrannosaurus rex.
For the first time in Manchester Museum’s history, one lucky family will be given the chance to experience an incredible night at the museum.
This unique opportunity is being offered as part of a prize draw, allowing visitors to find out what happens once the sun goes down inside the Fossils and Dinosaurs gallery – in the company of Stan, the famous Tyrannosaurus rex, of course.
The Fossils and Dinosaurs gallery is one of the most iconic spaces within Manchester Museum.
Having opened to the public all the way back in 1888, it’s part of the museum’s original building designed by celebrated Alfred Waterhouse, who also designed Manchester Town Hall and London’s Natural History Museum.
Not only will the lucky winning family enjoy an overnight stay in the gallery, but they’ll also be treated to a guided torchlight tour of the galleries after the Museum has closed, as well as other fun activities and a film screening too before bed.
You can now have a private sleepover inside Manchester Museum / Credit: The Manc Group
“We can’t be completely sure what happens when the sun goes down in our Fossils and Dinosaurs gallery, because nobody has ever spent the night in there before, but we can only imagine the kind of fun that can be had with Stan the T. rex and his friends,” said Dean Whiteside, Head of Commercial and Operations at Manchester Museum.
“This is a chance to be a part of museum history and enjoy the kind of once-in-a-lifetime experience you can’t usually buy.
“At the same time, Manchester Museum is a charity so, by getting behind this initiative, you’ll be helping to support vital work that impacts the lives of people across Greater Manchester and beyond.”
Fancy it then? You can enter the prize draw by buying a ticket for £5 from the Manchester Museum Shop, with each ticket counting as one entry and the winner set to be chosen at random from all valid entries.
The prize draw is now open and closes on Monday 28 September 2026.
Featured Image – Supplied
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A Twilight rave is coming to Manchester with DJs blasting 2000s indie and emo anthems
Emily Sergeant
A Twilight rave is coming to Manchester this spooky season.
It’s been nearly 20 years since the release of the titular first film in the Twilight Saga, based on author Stephanie Meyer’s bestselling book series of the same name, but despite two decades having passed, the films remain as beloved as ever.
Twilight went on to become a global phenomenon when it first hit cinemas back in November 2008, not just with its target audience of teens and young adults, but with people of all ages – making stars out of its lead actors Robert Pattinson and Kristen Stewart in the process, and generating millions at the box office.
With the impact it had on the culture at the time, it’s no wonder Twilight remained among fans’ favourites all these years later.
And this success is why events company Throwback Events is hosting a series of Twilight Raves across the UK and Europe this autumn, making a stop off here in Manchester in late November with tickets now on sale.
The event description reads: “Bella, where the hell you been loca? Join us as we celebrate Twilight at the club, where every day is Hoa Hoa Hoa season.
“Step into the shadows and relive the magic, mystery, and eternal romance of Twilight. Get ready for a night of anthems, nostalgia, and glittering darkness as we transform the dancefloor into Forks’ most iconic vampire coven.”
DJs will be spinning Twilight soundtracks on the night, alongside dark pop, emo, indie, and 2000s bangers, as well as playing fan edits from the films on big screens.
Oh, and to make it all the better, dressing up as vampires and werewolves is ‘highly encouraged’.
Fancy it then? The Twilight Rave is coming to the Deaf Institute in Manchester on Saturday 21 November, and tickets will set you back upwards of £7 each.
Emily Sergeant -
10th November 2022 
