It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
ADVERTISEMENT
So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
ADVERTISEMENT
As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
ADVERTISEMENT
“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
Oasis’ (What’s the Story) Morning Glory? named biggest UK studio album EVER by Official Charts
Danny Jones
You’re damn right: Oasis continue to be MASSIVE as new figures from the Official Charts Company have confirmed that (What’s the Story) Morning Glory? has clocked in as the biggest UK studio album of all time.
The Britpop icons and history go hand in hand.
Yes, according to the latest numbers by our domestic chart-crunchers, only two other albums surpassed Oasis‘ second LP – and they’re both greatest hits collections.
The announcement was made on Wednesday, 22 July, just over a whole year on from those reunion world tour shows at Heaton Park. How fitting.
Starting off by channelling Liam Gallagher energy and quipping that “Oasis vibes are in the area”, they go on to explain the colossal cumulative record.
“Oasis claim one of the biggest honours in British music history, they write, “as (What’s the Story) Morning Glory? is named the UK’s Official biggest studio album of all time, according to new Official Charts Company data.”
Combining UK sales of the record – both physical and digital over the years – along with modern streaming statistics, the sophomore outing from the Britpop giants has amassed approximately 6.2 million UK chart units. Staggering stuff.
Last year’s Live ’25 shows have no doubt helped give an added boost to their metrics, but it’s still gargantuan stuff from the local band.
Yet another incredible stat not just for the Burnage boys but the Manchester music scene as a whole.
2026 looks to be just as big a comeback, by the looks of things.
In case you were wondering who beat them out in the race for the top spot, they were pipped to the post by Queen’s Greatest Hits and the same again from ABBA, two worthy opponents to take third place after.
You can see the rest of the list in full right HERE.
Oh, and Definitely Maybe also made the list, too, coming in at number 39 – making that two in the top 50 even amongst all the compilations.
It feels like last July all over again, doesn’t it? And if now isn’t the perfect time to stick on the title track, we don’t know what is.
Actually, sod it – we’re sticking the full thing on…
Manchester City auctioning off exclusive ‘artefacts’ from Pep Guardiola’s office
Danny Jones
Manchester City are set to auction off a limited number of used and/or signed items previously owned by legendary football manager Pep Guardiola himself.
The iconic Catalan head coach may have now left the club, but it’s fair to say that supporters are still grieving the bittersweet goodbye – and if you’re one of them, then this might be a good way of clinging on to him and the memories.
Teaming up with MatchWornShirt, an authentic collectables company that deals in memorabilia used by the sporting stars themselves, fans will soon be able to own a ‘piece of Pep’ if they so wish as part of this very special merchandise dump.
So, if you’re a collector of signed or match-worn merch, here’s a taster of what’s up for grabs:
Several items from @PepTeam's office are up for auction 🤝
Yes, should they be willing to put in the winning bid, Blues can genuinely own some of Guardiola‘s office knick-nacks, a tactics board and notes scribed on by the man himself, as well as his actual chair and even his whistle.
Does that count as kissing him? That’s not for us to say…
There is more standard fare, of course, such as worn training kits, photo frames, programmes and other printed media – almost all of which are signed by the 55-year-old.
On the other hand, if you’re so inclined to go for the super rare stuff, you can even buy his desk lamp and go-to coffee cups; whatever floats your boat.
The former Barcelona and Bayern Munich boss left Etihad Stadium this summer after 10 years as a Cityzen – with the club even releasing a dedicated ‘Decade Collection’ in his honour – and it now looks as though he could be set for his next job.
His former assistant turned replacement and ex-U23s/Elite Development Squad (EDS), Enzo Maresca, is now in place and making his first impressions on the City squad; safe to say it’ll take some work to leave the same lasting legacy as his mentor.
As for the auction, the club have labelled these exclusive trinkets as “artefacts”, promising that you won’t get many other opportunities, if any, to claim this kind of ‘KeePepsake’.
Meanwhile, in other MCFC news, the City Football Group (CFG) are taking steps to ensure local fans have easier access to matchday tickets with a new postcode lottery, of sorts.
Emily Sergeant -
10th November 2022 
