Well, we didn’t see this one coming.
Pringles UK revealed today that the Pringles man – Mr. P, aka Julius Pringle – has shaved off his iconic moustache for the first time since the brand launched 52 years ago back in 1968, and it’s all in the name of Movember intending to raise awareness of the importance of men speaking about their mental health.
Mr. P’s new look was revealed to fans this morning across Pringles UK’s social media platforms.
The classic character we all know and love is joined in his awareness-raising efforts this year by former footballer and television personality Peter Crouch, decorated athlete Sir Mo Farah, singer and One Direction star Liam Payne, actor Russell Tovey, and thousands of others across the globe.
The new look also comes as Pringles celebrates its year-long partnership with Movember.
This is the first time the snacking brand has supported a charitable cause in the UK, and in doing so is aiming to drive more open conversations around mental health and inspire people to ‘Pop, Share, Chat’.
Movember is the leading charity changing the face of men’s health on a global scale.
The charity raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement and have helped to fund over 1,250 projects focusing on mental health and suicide prevention, prostate cancer, and testicular cancer.
As well as tackling key health issues faced by men, Movember also works to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives.
The charity’s vision is to have an everlasting impact on the face of men’s health.
Since the first Mo was grown all those years ago, Movember has prompted millions of conversations about men’s health, and has encouraged men to understand the health risks they face, to talk more openly about their health, and to take action when needed.
By 2030, the charity aims to reduce the number of men dying prematurely and the rate of male suicide by 25%.
Speaking on Mr. P’s new look, Rebecca Worthington – Activation Brand Lead at Pringles UK – said: “Movember is an incredible cause and the work it does to support men all over the world is second to none. As a partner to the charity, we couldn’t let Mr P get away without removing his iconic moustache,
“We’re looking forward to helping to drive important conversations around people’s mental health.”
Anne-Cecile Berthier – Country Director for UK and Europe at Movember – added: “Movember is delighted to have partnered with Pringles for the first time.
“Pringles are working with Movember to encourage conversations and get people talking about their mental health [and] we are excited that [the brand] and their moustachioed mascot are helping us to spread this important message.”
You can find more information about the Pringles UK x Movember partnership here.