Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
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The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Roxy’s Fizzing Cherry contains pieces of cherry, popping candy and biscuits / Credit: Cadbury UKJosh’s Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit / Credit: Cadbury UK
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
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It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
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“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
Sophie’s No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits / Credit: Cadbury UK
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
8 million Brits are predicted to write their Christmas cards using AI this year, new research finds
Emily Sergeant
Millions of Brits are predicted to use AI to help them write their Christmas cards this year.
According to some new Royal Mail research, AI is most likely to be used for researching gifts (19%), festive party ideas (13%), and decoration inspiration (13%) throughout this festive season, but in what is a revelation many will find surprising – and even alarming – it’ll even be used for the timeless tradition of sending Christmas cards.
2,000 UK adults who celebrate Christmas were surveyed by the postal service early last month on how they plan to make use of technology this festive season.
The new research found that 11% of respondents will be using AI to help write the messages for their Christmas cards, which works out to be around eight million people.
It’s the under-55s who are driving the trend, as you can probably imagine – with 57% of this age group planning to lean on AI for guidance, compared to just 14% of those over 55.
Oh, and you’ll want to keep an extra eye on the Christmas cards that come from the men in your life too, as men are 67% more likely than women to use AI to help them.
Eight million Brits are predicted to write their Christmas cards using AI this year / Credit: KoolShooters
Although it may be largely frowned upon, it’s fairly easy to see why people are turning to tech to find the right words, as the Royal Mail’s research found that nearly one in five (19%) Brits say they don’t know what to write in cards, and this figure rises even further to 31% when it comes to 18-24-year-olds.
Despite the use of AI as a helping hand, three quarters of Brits (74%) do still think it’s important to keep the tradition of sending handwritten Christmas cards alive.
“AI is becoming part of everyday life for many people,” says technology journalist and broadcaster, Georgie Barrat. “So it’s natural we’ll see it used during the festive season. When it comes to writing cards, it can help you go beyond a simple ‘Merry Christmas’ and choose words that feel more unique.
“Often, people know what they want to say – they just need a little help expressing it.”
Richard Travers, who is the Managing Director of Letters at Royal Mail, concluded: “No matter what you include in your card, or how you choose to write your message, cards are truly a way of spreading festive cheer.”
Featured Image – Richard Bell (via Unsplash)
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Manchester’s 2025 Christmas Parade in pictures as tens of thousands turn out for festive event
Emily Sergeant
Tens of thousands of residents flocked to the city centre this past weekend for Manchester’s annual Christmas Parade.
Over the past few years since it first took place in 2022, Manchester Christmas Parade has become a festive favourite with both locals and visitors alike, and with more than 400 participants and performers gracing the city’s main shopping streets this year, it’s really not hard to see why it’s a much-loved fixture in the city’s countdown to Christmas.
Seen by many as the heartwarming event of the festive season, Manchester Christmas Parade was even ‘bigger and better’ than last year’s fantastic crowdpleaser.
Even a drop of the classic Manchester rain didn’t stop play on the day, as the fabulous festive Parade made its way through the packed city streets to the smiles and cheers of all those watching.
Despite the Manchester weather, tens of thousands of you turned out to make Sunday’s Christmas Parade truly magical. 🎅 👼 🥁
A huge thank you to everyone who joined us for the heart-warming event of the season.
“I remember thinking at the end of our fabulous Manchester Christmas Parade last year that we would never be able to top it,” commented Cllr Pat Karney, Manchester City Council’s Christmas spokesperson. “But this year’s parade has been off-the-scale brilliant – it was so much fun and you could see how much all the children loved it.
“The city centre was heaving, it felt like millions of Mancs had turned out for the parade, and what a performance we put on for them.”
The streets were filled with music and laughter this year, as well as the return of Manchester’s very-own Elf Express, complete with VIP passenger Santa hitching a ride on his way to the North Pole, together with his trusty team of elves.
Tens of thousands of people turned out for Manchester Christmas Parade 2025 this past weekend / Credit: Manchester City Council
Not only that, but Nutcracker-inspired toy soldiers also sweept their way through the Parade on segways, alongside a roaming Christmas tree, a pair of gentle giant-sized reindeer, a stunning arctic fox, and Jack Frost himself.
Brand-new for this year will be the fantastic Festive Fantasy Candyland Castle, which stood over three-meters tall and truly was the stuff of fairytales.
“Manchester once again helped make the magic and the memories for a whole generation of families from across the city and beyond,” Cllr Karney concluded.
Emily Sergeant -
22nd June 2021 
