Turkey Twizzlers are officially back and here’s where to get them

Bernard Matthews

In what is quite literally the #ComebackOfTheCentury, Turkey Twizzlers have officially returned to UK supermarkets once again.

2020 is saved.

After a teaser video was shared by manufactures last week, we speculated whether this would in fact the long-awaited return of the cult classic product and we’ve never been more happy to say we were right.

Turkey Twizzlers were famously removed from school dinner menus in 2005 after a campaign by Jamie Oliver as part of his Channel 4 series School Dinners.

At the time, Bernard Matthews – the manufacturers behind the popular food item – said it had no plans to stop the production of Turkey Twizzlers entirely, and opted to lower the levels of fat and salt in their products instead, but Jamie Oliver still regarded them as incredibly unhealthy and thus a few years later, Turkey Twizzlers disappeared from supermarkets and were found no longer listed on the Bernard Matthews website.

Until now.

It's the moment you have all been waiting for! #comebackofthecentury #bernardmatthews #15yearsinthemaking

Posted by Bernard Matthews Foods Limited on Sunday, 16 August 2020

In what is presumably a referring to the coronavirus (COVID-19) pandemic, Bernard Matthews has stated that the return of Turkey Twizzlers comes at a time “with the world more in need of joy than ever”, but they’re not going to be exactly how we remember though.

Whilst Bernard Matthews has ensured that they are just as tasty as the original version that many will love and remember, and the traditional Twizzler machines that made the unique spiral shape have been recommissioned to recreate the exact springiness, the new recipe is said to be a lot healthier.

They also now come in two flavours – Original Tangy Tomato and Chilli Cheese – with a promise of being healthier and tastier than ever before, including low saturated fats and calories.

Bernard Matthews

Nutritionist Dr Sarah Schenker said: “[Bernard Matthews and] Turkey Twizzlers have listened to the public and completely transformed themselves into a much-improved product, [meaning] they now have a nutritional profile they can be confident in.

“High in good quality protein and lower in fat, saturates, salt and sugar.

“You can create a balanced meal by teaming them with plenty of veg such as a corn on the cob and broccoli.”

Turkey Twizzlers will be available in Iceland stores nationwide from Thursday 20th August, before extending to all other major supermarket retailers shortly after.

You can get your hands on a pack of eight Turkey Twizzlers for £3.00.

If you are planning on heading to your local Iceland branch to pick up a pack or two of Turkey Twizzlers, then it’s advised you alway check the opening times before making any trips in store and you can do so via the Iceland store locator here.


The COVID-19 pandemic may have taken its toll on industries of all shapes and sizes over these past few months, but supporting local/independent business has never been more important than it is right now.

Do your bit – support local.

The Manc is #BuzzingToBeBack – find out more about eats in Manchester here.

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