The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
ADVERTISEMENT
It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
ADVERTISEMENT
This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
ADVERTISEMENT
And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
Trending
A tribute festival in memory of Mani from The Stone have been announced
Danny Jones
After plenty of talk and rumours ever since his passing, a tribute festival in memory of Gary ‘Mani’ Mounfield will honour the late great Stone Roses and Primal Scream bass player later this year.
Despite various organisations and regional residents having observed their own memorial services following his death on 20 November 2025, the city and Greater Manchester as a whole made it clear that they wanted to carry out a more dedicated form of remembrance.
And we couldn’t agree more.
Deciding to remember him in the past best way possible – by celebrating one of his greatest loves and legacies: music – ‘Manichester’ festival will be held this spring.
Hosted in partnership with Madchester.com and simply dubbed as “a tribute to a true Manc legend”, names both new, old and current will be joining the inaugural Manichester lineup.
Organised by the website and iconic Manchester streetwear brand GIOGOI, not to mention being “blessed by Mani’s family” directly, artists playing will range from those who were lucky enough to have played with him or, like us all, were simply left inspired by his unforgettable basslines.
As well as a ‘AAA headliner’ still yet to be confirmed, there are some serious legendary names on here, both local and beyond; at the minute, the roster of acts is looking like this:
Manichester 2026 lineup
Cast
Peter Hook (Joy Division, New Order)
The Kowloons
A “specially assembled core band” featuring Aziz Ibrahim (The Stone Roses), Rowetta, Simone Butler (formerly Primal Scream) and Mick Rossi (Slaughter and The Dogs)
Dave McCabe (The Zutons)
Baz Fratelli (The Fratellis)
Zak Starkey (Mantra of the Cosmos)
Steve White (ex-Oasis drummer)
Jon McClure (Reverend and the Makers)
However, as they have teased in the announcement, “that’s just the start”, and with more names incoming, many are already trying to guess who the headliner could be. Some have even suggested Ian Brown himself might get up on the stage…
As per an official statement, key artwork for the event comes from the one and only and equally influential Stone Roses guitarist, John Squire, whose new designs will feature on flyers, limited-edition physical tickets and other promotional materials.
Manichester will take place on Saturday May 30, doors open 2pm.
Most importantly, all the proceeds from the special one-off in memoriam show will go towards Mani’s and Imelda’s twin boys, Gene and George – and who knows? This could be the start of a brand-new annual festival spawned in the name of a very special Mancunian.
GIOGOI added: “Manchester is the best city in the world, and we do things differently here. This is Manchester showing up. This is Madchester showing love. This is ‘Manichester’.“
Taking place on Saturday, 30 May and held at Diecast on Ducie Street in Manchester city centre from 2pm, it’s sure to be a momentous ocassions with thoughts of Mani and his family looming large in everyone’s minds.
The Premier League is keeping its crucial cap on away game ticket prices – for now
Danny Jones
The Premier League has announced it is extending its crucial price cap for away games, as the general cost of match tickets continues to creep up all over the country.
Most season card holders, be they here in Greater Manchester or elsewhere, are likely looking at their annual spending going up simply, so steps like these are key in keeping first division football as affordable as possible.
And that’s just the ongoing cost of living, let alone the clubs that are continuing the trend of charging more each year and, unfortunately, even pricing some supporters out entirely.
With that in mind, the news of England’s top-flight sides voting unanimously to keep the £30 cap intact for at least another two years comes as relief to those who spend most of the year putting their hard-earned cash towards following their team home and away.
BREAKING: The Premier League extend £30 cap on away tickets for another two seasons 🚨 pic.twitter.com/L336aZwmn3
Now confirmed to remain in place until the end of the 2027/28 campaign, travelling fans obviously still spend plenty of money on transport and so on every year, but at least they don’t have to worry about rising general admissions.
At least not for the time being…
Writing in a statement, the Premier League said: “Away fans help create the incredible atmosphere Premier League matches are renowned for. Since the cap’s implementation in 2016, it has contributed to attendance at away games increasing from 82% to 91%.”
They also acknowledged the significant and regular funds that supporters still spend on these trips, with plenty of people online also praising the Football Supporters’ Association (FSA), which helped spearhead the campaign over a decade ago.
With so many other obstacles still getting in the way of fans making it to games either at their usual stadium or on an away day – not least of all the constant and increasingly frustrating rescheduling of fixtures – it’s good to see this isn’t an area the Prem are trying to target.
As always, the multi-billion-pound business can always seek out other, newer money spinners, and we’re absolutley certain they will. For instance, there’s at least one happening over in Spain that we’d happily see carried over here.
Following the news, this now means that fans will ultimately have enjoyed 12 back-to-back seasons of the benefit, and long may it continue.
Nevertheless, the biggest barrier for people to watch the beautiful game at its highest level in the UK remains the cost of standard tickets.
The likes of Manchester United, Arsenal, Leeds and more have already let matchgoers know that their season ticket prices will be going up, and the likes of Man City have already seen backlash for increasing rates amid the expansion of the Etihad Campus.
Emily Sergeant -
19th April 2021 
