The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
Trending
Brand new venue confirmed as the host of The Manchester 24 Hour Run Against Homelessness
Danny Jones
The magnificent Manchester 24 Hour Run Against Homelessness is back this year, and with the 2025 event fast approaching, they have announced arguably their biggest host venue yet, setting up in camp in a brand new food and drink hall.
Having housed the incredible charity gathering from Freight Island last year, it was always going to take some beating this time around, but somehow they’ve managed to.
The annual relay run in aid of Greater Manchester’s homeless community will be taking place at none other than the city centre’s recently unveiled House of Social, with the building’s wider student living quarters serving as the perfect fit for the initiative first thought up by university friends back in 2018.
Announced this week, House of Social will be teaming up with the wider First Street neighbourhood to look after the hordes of incredible runners this year.
Jamie Hills, Development Director at Ask Real Estate – who operate the ever-growing First St complex – said of volunteering as this year’s hosts: “First Street is thrilled to welcome and fuel the incredible runners of The Manchester 24 Hour Run Against Homelessness.
“As the city’s hotspot for community events and culture, we’re proud to be a place where community thrives, so we’re incredibly excited to support this important initiative. With our fantastic on-site amenities like House of Social, we’re ready to keep those participating powered up and going strong!”
As for co-founder Tom Lewis, speaking to The Manc, he said: “We’re excited to return for our 7th edition, with Manchester being our flagship event.
“Through being hosted at House of Social in First Street, we’re hoping to make this year’s edition the best and biggest yet, aiming to raise £50,000 for the Greater Manchester Mayor’s Charity Scheme, ‘A Bed Every Night’.
“We’d love to see you all at the event, plus bring your friends and workplace to. There are paces for everyone, including walking laps.”
In November 2024, not only did the fundraising phenomenon mark its first-ever expansion with an inaugural event in Birmingham, but it also surpassed £50,000 here in Manchester alone, and is now set to make debuts in a trio of new cities.
Tom went on to add: “I couldn’t be more proud of what we’ve managed to accomplish as a team with starting up three more events across the country this year and expanding Manchester to a scale we couldn’t have dreamed of when we started out seven years ago.”
We here at The Manc Group have been helping The MCR 24 Run Against Homelessness for several years now, and have put in plenty of those 5k laps between ourselves, so you can bank on us being there to put in some more hard yards this November.
Even better still, we’ve already roped in our friends over at The Hoot to help out with the maiden 24 Hour Run Against Homelessness in Leeds, and we hope to see lots more of you chipping in across the North and beyond.
Here’s to helping rough sleepers find beds and get back on their feet all over the country.
The @mcr24hourrun is expanding in 2025 and is heading to Leeds for the first time. 🏃♂️
And they're not the only city making their debut this year either… 👊
Manchester restaurant to give out FREE katsu curries to people called ‘Kat’ or ‘Sue’
Emily Sergeant
In what is a small stroke of genius, a restaurant chain has decided to give out free katsu curries to anyone called ‘Kat’ or ‘Sue’.
Throughout September, award-winning restaurant chain Banana Tree – which has a Greater Manchester site down at Salford Quays – is shining the spotlight on its popular katsu creations, and as a clever way of celebrating National Katsu Day on 27 September has announced a pretty unique giveaway.
That’s right – the restaurant will be serving up katsu dishes to people called Kat, Sue, and every delicious variation of the names in between.
Anyone named Kat, Katie, Katherine, Sue, Suzy, Susan, Suzanne – or close enough to qualify, the list goes on – can head to their local Banana Tree restaurant, and all they’ll need to do is show proof of name and they can enjoy a free katsu dish of their choice, worth up to £16.75.
The chain’s kastu lineup includes three star dishes.
First there’s the much-loved Katsu Curry, as well as the all-new Katsu Burger, which is made from either a crispy chicken or veggie fillet, spicy mayo, puffed noodle crunch, and a drizzle of Katsu sauce tucked into a soft Shokupan bun with a side of salt n pepper chilli chips.
Then there’s also the intriguing newcomer, the Katsu Carbonara – which is described as being a daring East-meets-West mash-up and ‘unapologetically’ Banana Tree.
Banana Tree is giving away free katsu curries to people called ‘Kat’ or ‘Sue’ / Credit: Banana Tree
With each of these dishes usually priced around the £16 mark, the giveaway isn’t just a way of marking National Katsu Day, but it’s also a way to sample the some of the restaurant’s biggest crowd-pleasers entirely free of charge.
To avoid any confusion on who makes the cut, Banana Tree will reveal the full qualifying list of name variations on Instagram soon, so keep your eyes peeled.
“Our Katsu range is one of our proudest creations, so National Katsu Day felt like the perfect moment to have some fun with our fans,” a Banana Tree spokesperson said ahead of the giveaway.
The free katsu offer is available for four days only from Monday 22 to Thursday 25 September, and you just need to head to the Banana Tree website to sign up to the Big Flavour Club here.
Emily Sergeant -
19th April 2021 
