The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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The K’s kick off Manchester’s BRITs Week celebrations early with jam-packed intimate gig
The Manc
If you were ‘Hoping Maybe’ to see The K’s at some point this year, this is your sign do it, as the rising indie band did not let the occasion of playing an intimate BRITs-backed gig get to them – they were buoyed by it.
Beloved city centre venue Gorilla was overflowing for The K’s last night, hosting an unreal small-cap set as part of Brits Week ‘26 for a very important cause: War Child.
Perfectly teed up by fellow nearby band, Florentenes from Bolton, The K’s took to a familiar stage many years on from their debut, and instantly had the crowd ready and raring for an hour of pure tunes and some very, very sweaty brows.
Earlestown’s finest certainly carried that Northern charm and energy throughout the whole night; their indie and almost nostalgic lyrical storytelling has you moshing one minute, whilst grasping your mate and ascending into live music heaven the next. There really aren’t many feelings like it.
Sobbing and swaying in the vast ocean of shoulders whilst screaming the lyrics to ‘Helen. Oh I’, I questioned how any compliment will ever compare to launching “thousand ships every time” from a kiss.
The K’s were yearning before Wuthering Heights made it vogue (again).
Musically, the band were seamless and a well-oiled machine, and so were the audience as they wholeheartedly echoed every lyric back at the lads and bounced it off the walls.
The K’s have come a long way since their first visit to Gorilla (Credit: Lucy Wagstaffe)
Every primary school assembly proudly led us to this moment, and it did not disappoint, displaying their increasingly seasoned and successful career, which I can only imagine is going to go from strength to strength this year.
I don’t think we even one more fan could have squeezed one more passionate fan into Gorilla on the night; it was heaving with people and pride; the sweat dripping down the walls indicated things are big for these local lads, and we couldn’t be prouder.
They are another prime example of shining a deserving light on Northern artists! And having the 2026 BRIT Awards up here with us is a testament to that.
Featured Images — Lucy Wagstaffe (supplied via War Child UK)
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Microdot exhibit for BRITs 2026: the artwork of Oasis, Verve and more up in Manchester Piccadilly
Danny Jones
If you’ve passed through Manchester Piccadilly of late, you might have noticed two things: one, it’s really quiet, and two, there’s loads of cool Britpop merch and memorabilia on display, including original Oasis, The Verve, Inspiral Carpets art and more – all courtesy of Microdot.
Set up as part of the city’s own BRITs celebrations, along with a raft of other nationwide festivities, as the annual music award ceremony prepares to make its Manc debut at the Co-op Live this month, the showcase features special edition frames and more, all pride of place in the middle of the train station.
This collection, simply entitled ‘A Microdot Design’, is all done by the legendary Brian Cannon, the graphic designer and art director behind so much recognisable visual material within the genre.
We recently had the honour of speaking to the man himself in person ahead of Piccadilly’s temporary closure; you can see our interview with him right here:
The Wigan-born artist and visionary didn’t just make promotional materials for some of the biggest bands in the 1990s; he’s responsible for what has gone on to become some of the most familiar iconography in British music history.
With this pop-up exhibit available for a limited time only, we strongly urge you to go along and, for once, take your time rather than rushing around the station as you peruse the boards placed right near the main entrance.
Charting his work from circa 1990 up until now, it’s crazy to see just how many of Brian and Microdot’s fingerprints are all over so many different bands and artists.
From native names like Oasis, The Verve and the Inspirals, as mentioned, as well as the likes of Cast, Super Furry Animals, Suede and Ash, plus so many more, this guy has been nothing short of prolific over the past few decades.
Audio North took a little tour of the King Street South unit last year in the lead-up to Oasis Live ’25 reunion world tour, and we felt like kids in a Britpop sweetshop.
While this site has sadly since closed, shutting up shop back in July, Brian’s mini, modest, but nevertheless magic Microdot Boutique up in the Lake District is still standing.
Located in the popular North West town and tourist attraction, Kendal, it’s worth a trip there to see more of his portfolio alone.
Currently on display at Manchester Piccadilly ahead of the full 2026 BRITs Week and shindig at Co-op Live, it’s one of the best completely free things you can do in town at the moment – but the exhibition finishes on Sunday, 1 March, so make sure you don’t miss it.
Speaking of the BRIT Awards, if you’re wondering what else is on as 0161 gets ready welcome them for their two-year stint (at least), look no further…
Emily Sergeant -
19th April 2021 
