The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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Manchester’s libraries to become ‘warm spaces’ with free hot drinks and WiFi this winter
Emily Sergeant
Manchester’s libraries are set to become ‘warm welcome spaces’ offering free hot drinks and internet access to those in need again this winter.
After millions of local residents visited the ‘stigma-free safe spaces’ to escape and take refuge from the cold each year since they were first introduced in 2022, Manchester City Council has decided to reintroduce its popular ‘Warm Welcome Spaces’ scheme again this year during the chillier months.
All 22 of Manchester‘s public libraries are, once again, taking part in the scheme this time around.
Designed to ‘provide support to people who need it’ over some of the most challenging months of the year when temperatures drop, the Council’s scheme is offering a range of different services – and they’re all for free of charge.
Free hot drinks, WiFi and internet access, data SIM cards, and newspapers are just some of the things people can make the most of inside these ‘warm spaces’, as well as get access to information, advice, and extra signposting to other support services they made need in the city.
Manchester’s libraries will become ‘warm spaces’ with free hot drinks and WiFi again this winter / Credit: Haydon Waldeck | koolshooters (Pexels)
There will be age-friendly spaces to connect with others, story times once a week at 11am for children under five, and even weekly digital drop-ins too.
Manchester Central Library, Miles Platting Community Library, Hulme High Street Library, Beswick Library, Longsight Library, and Abraham Moss Library are just some of the libraries taking part this winter.
All 22 libraries will be free to enter, and the Council says people can stay in them ‘for as long as you like’.
“For many years, the Council has been a proud supporter of the Warm Welcome Spaces initiative,” explained Councillor Thomas Robinson, who is the Executive Member for Healthy Manchester and Adult Social Care at Manchester City Council.
“In Manchester we have been all too aware of the impact of the cost-of-living crisis and the hardships people have suffered as a result.
“It’s not an exaggeration to say this work has the potential to be lifesaving. The simple act of offering a person a safe place where they can interact with other Mancunians, to not feel alone or get the help they need, can have a lasting and meaningful impact.”
Find your local free ‘Warm Welcome Space’ in Manchester here.
Featured Image – RawPixel
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Jürgen Klopp reveals the main reason he turned down the Manchester United job
Danny Jones
Former Liverpool manager Jürgen Klopp has revealed one of the main reasons he turned down the Manchester United job more than a decade ago.
The ex-Borussia Dortmund boss turned Merseyside hero spent nine years at Anfield, going on to win a Champions League, Premier League, and a collection of cups.
It’s also worth noting that this all came in the years following the departure of legendary Man United manager Sir Alex Ferguson, but there could have been an alternate reality where Klopp carried on where ‘Fergie’ left off, as the now 58-year-old says the club spoke to him during that time.
With Sir Alex leaving in 2013 after the best part of 30 years, Klopp told Steven Bartlett on his most recent Diary of A CEO episode that “of course, they were interested.”
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💥Jürgen Klopp on The Diary Of A CEO
Some of the topics we cover:
•His surprise at Liverpool’s £450m transfer window and why he didn’t get the same money
•He says a return to Liverpool is possible – but he couldn’t ask for just one year off
Admitting that the interest was mutual “at one point”, the prospect of joining Liverpool‘s historic rivals clearly appealed to him.
Noting that he was flourishing as an up-and-coming coach (aged 46 back then) in charge of an impressive Dortmund team – adding that even some of his then future players to be at Liverpool flew to watch them play in the Champions League – it’s clear he had plenty of suitors.
However, the retired German footballer turned ‘Gegenpressing’ tactician goes on to explain that despite United trying to poach him from the Bundesliga, it was “the wrong time, wrong moment for me.”
Crucially, he says that some aspects of the conversations between him and the club at the time proved to be a turn-off rather than an incentive, citing talk of ‘the biggest club in the world’ and supposedly “signing any player we want.”
In short, Klopp says that, crucially, it didn’t sound like it would have been his project, drawing parallels to the board wanting to bring back players like Paul Pogba, with arguably similar ‘mistakes’ being made with the return of Cristiano Ronaldo. In his eyes, looking backwards simply “never helps”.
You can see the clip in full here:
Had he not turned down the offer, do you think Klopp could have helped rebuild Man United?
According to Klopp, after negotiations seemed to revolve primarily around the kind of players they were going to bring in, he decided the opportunity wasn’t for him.
Nevertheless, it looked like things worked out for Merseyside’s biggest club, at least, as he went on to become one of the most successful managers in the Premier League, managing to break up the long period of dominance overseen by both Manchester United and, most recently, Man City.
As for the red half of Manchester, they at the very least had a good weekend as they finally ended their long wait for a win away against Liverpool.
In case you missed it, you can watch the highlights – including another big clutch goal from Harry Maguire – down below.