The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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Yard Act announce handful of new headline shows ahead of 6Music gig in Manchester
Clementine Hall
Yard Act are back as they announce first round of UK headline dates since 2024, including a show right here in Manchester – but not before their BBC 6Music Festival gig later this week.
We are so, SO back.
It’s been a few years, but Yard Act have just announced a limited run of domestic shows for later in the year including their homecoming gig at the O2 Academy in Leeds on Friday, 6 November.
But after playing over in Yorkshire, the lads will be performing shows at the O2 Victoria Warehouse on the following Friday (13 Nov).
Yard Act completed the touring for their critically acclaimed second album, Where’s My Utopia?, with a victory lap back home at the 5000 capacity Millennium Square in Leeds in August ’24.
It was a record that brought a stark change of pace to the acerbic, post-punk of their debut, embracing something altogether more playful and bringing a different energy.
It shifted the dynamic on stage too, with the addition of dancing backing singers and additional musicians and openly challenged listeners to reconsider who they thought Yard Act were.
Since then, the band have been keeping busy writing and recording their third studio LP, as well as heading out across the UK and Europe with The Hives – oh, and that intimate one-off show at Blackpool Tower last May.
Following a lengthy stint in the studio, the band now look to this coming autumn for three big UK dates and we cannot wait. We spoke to them a little while back and know how much big stuff they’ve got further pipeline; you can see the interview HERE.
Booking just three headline slots, the handful of tour dates are as follows:
06 Nov – Leeds
13 Nov – Manchester
26 Nov – London
Tickets go on artist presale from 10am on Wednesday, 25 March before hitting general sale at 10am on Friday, 27 March. Sign up to grab yours right HERE.
As for those wanting to find out more about this year’s 6Music Fest, you find the full lineup and more down below.
Jadon Sancho looks set to leave Manchester United for good – and he could be heading back ‘home’
Danny Jones
Manchester United loanee Jadon Sancho looks all set to leave the club permanently this summer, and as per the latest reports, his next destination could be back at one of his previous ones: Borussia Dortmund.
Having become somewhat of a forgotten man after being loaned out to three different places since being effectively exiled from the first team under Erik ten Hag’s tenure, Jadon Sancho’s career hasn’t exactly progressed as many thought it would.
Enjoying loan spells not only back at Dortmund for the latter half of the 2023/24 season and even playing in a Champions League final, before then being loaned to Chelsea – winning the UEFA Conference League trophy – and then spending this campaign with Aston Villa, he’s been all over, even at 25.
Given his Southern roots prior to eventually coming through Man City’s youth academy, it was thought that he might stay down in London at one point; however, it now seems increasingly possible that he could return to Germany, where his breakthrough began.
Borussia Dortmund are interested in re-signing Jadon Sancho.
Sancho, who is currently on-loan at Aston Villa from Manchester United, will be out of contract in June, having moved to Old Trafford from Dortmund for €85million (£73m; $97.9m at current rates) in July 2021.… pic.twitter.com/TKjirKUW2W
— The Athletic | Football (@TheAthleticFC) March 19, 2026
While Man United do technically have the option to extend his stay, and the England international hasn’t experienced life under Michael Carrick, the feeling is that it is unlikely this will be the outcome.
It seems especially improbable given that it still remains to be seen who the permanent manager at the Theatre of Dream will be, as there is no guarantee he would form part of their plans moving forward.
Transfer insider Fabrizio Romano has since corroborated the already ‘tier one’ outlet, clarifying that the decision for Sancho to leave United was made “months ago” and adding that the Bundesliga side is “keen” if all the personal terms can be ironed out.
Despite not having played for the red half of Manchester since 16 August 2023, there are some among the fan base who would like to see a universe where he gets a second chance at Old Trafford – then again, there are also plenty in the Midlands who would like to see him stay in Birmingham, too.
Steadily regaining some form, he also grabbed a key assist in the Villains’ recent 2-0 win over West Ham.
As always with marquee signings, even if things haven’t quite worked out, part of the obstacle will obviously be finding a suitor willing to pay his wages and/or the talent’s willingness to maybe take a pay cut, with Sancho said to be on one of the highest salaries not just at MUFC but in the English top flight.
Either way, he is currently due to leave as a free agent this coming summer transfer window, and the chances are he won’t staying on their books much longer.
Meanwhile, in transfer news in and around Greater Manchester, one fellow Premier League star has not only been heavily linked with a move to swap one United for another, but apparently he’s been ‘personally recommended’ as a potential successor by one current player.
Emily Sergeant -
19th April 2021 
