The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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Two Greggs in Manchester will be serving their breakfast menu in the evening next week
Emily Sergeant
Who says breakfast has to end at 11am?
In news that’s set to be music to the ears of breakfast lovers in Manchester, Greggs is giving them exactly what they want.
We all know that brunch is a ‘thing’ by now, so now it’s time for brinner to make a name for itself instead, as Greggs has teamed up with Heinz to bring its much-loved breakfast menu back for tea time, kicking off from 4pm onwards.
The move comes as a new survey has found that the majority of Mancs (69%) admit to enjoying eating breakfast food in the evening, saying it’s ‘convenient and comforting’ – even ranking breakfast as a ‘more important’ meal than tea, as well (38% vs 36%).
Two Greggs in Manchester will be serving their breakfast menu in the evening next week / Credit: Greggs (Supplied)
Greggs says it has ‘lost count’ of the amount of customers that have tried to order breakfast items after the usual cut-off time, especially in Greater Manchester.
But luckily for those breakfast-loving Mancs, they can finally get their favourite breakfast and sauce pairing long after the morning rush is over next… but only at two Greggs branches, and only for a very limited time.
On Wednesday 14 and Thursday 15 October, the Heinz x Greggs Brinner collab will be available at Greggs St Mary’s Gate and Greggs Oxford Road, from 4-7pm only.
“We’ve lost count of the number of customers who have tried their luck ordering breakfast after 11am, so when Heinz came to us with the idea of making Brinner a reality, it felt like the perfect excuse to give the people what they want,” explained Zoe Harris, who is the Customer Director at Greggs.
“And let’s be honest, a Greggs Bacon Roll just wouldn’t be the same without a squeeze of Heinz Tomato Ketchup.”
Featured Image – Greggs (Supplied)
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A Greater Manchester neighbourhood has been named one of the ‘coolest’ in the UK
Clementine Hall
A neighbourhood in Great Manchester has been crowned one of the coolest in the country – and this time, it’s not Ancoats.
Every year, we wait with bated breath to see which UK neighbourhoods have made the cut in Time Out’s annual ranking of the coolest places in the world.
But, as it turns out, Britain is just so damn cool that we’ve earned a list of our own.
In its latest guide, ’11 Coolest Neighbourhoods in the UK’, Time Out has rounded up the places across the country that are really making a name for themselves.
Images: The Manc
And one neighbourhood here in Greater Manchester has made the cut, and although you’d immediately think of Ancoats that has made its way to similar lists before, this time there’s a newbie on the block.
Coming in at a very respectable fourth place, Stockport and the Underbanks received a glowing report in the coveted list.
Images: The Manc
Are we surprised? Not one bit.
We love Stockport for its flourishing food scene, cool community vibe and ever-growing roster of independent businesses – not to mention its brilliant mix of old-school charm and new-school cool.
It’s a place that feels like it’s constantly evolving, without losing the character that made people fall in love with it in the first place. And clearly, Time Out agrees.
Images: The Manc
Kyle MacNeill, contributing writer, said: “If you live anywhere near Manchester, you may have heard this one on the rumour mill: ‘Stockport is The New Berlin’. It’s a gag, alright: the humble market town hasn’t got a club, let alone the most hedonistic nightlife scene in the world. But it is true that SK is rapidly becoming the place-to-move-to for the Second City’s creatives, thanks to cheaper rent and some serious suburban tenacity.
“The Underbanks, a cobbled high street once home to hat-makers and hosiers, has been transformed into a bustling hub of forward-thinking vendors, while various local institutions have embraced Euro-style cafe culture, midcentury decor, sustainable fine-dining, small plates snacking and chic drinking dens. All of which, actually, come to think of it, is very Berlin… “
High praise indeed, you can read the full list of the UK’s coolest neighbourhoods here.
Emily Sergeant -
19th April 2021 
