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Yorkshire Tea is Manchester’s ‘favourite’ brand of teabags, according to new data
Has the Great British Brew-Off finally been settled?
Danny Jones -
19th April 2024 
The Great British debate of which teabag is best is one that will rage on for millennia, that’s just the way it is, but according to new data, it sounds like we might at least have an answer to which brand makes for Manchester’s favourite brew.
It won’t be a surprise to many of you and we can certainly confirm it on our end but the one and only Yorkshire Tea looks to have taken the cuppa crown when it comes not only to Manchester’s preferred teabag but seemingly the best-loved in Britain as a whole.
This is according to numbers pulled by local firm, TonerGiant. The Atherton-based ink and toner suppliers decided a poll around the office wasn’t enough and instead chose to turn their knowledge of the market and consumer trends into a bit of online research.
At the end of the day, tea has got to be the most important of all office supplies, surely?
Using data from trusted online source Statista, which nailed down the top 25 teabag brands in the UK, each make was then ranked in relation to its average monthly searches via Google Keyword Planner to reveal that Yorkshire Tea was clearly the top dog.
With roughly 390 searches per month in Manchester alone, compared to PG Tips as the next best (260), it seems us Mancs have to concede at least one thing to our fellow Northern county: Yorkshire makes a bloody good brew.
The Roses rivalry raged for centuries but if there’s one thing that brings us together, it’s a good cuppa.
In terms of other tea brands that came in high on the leaderboard, Pukka Tea (170), Twinings (140)and Teapigs (90) made up the rest of the top five most-searched tea brands in Greater Manchester. It’s also interesting to see how those figures looked when extrapolated nationwide. Here’s the full ranking:
| Rank | Tea | Average UK monthly searches |
| 1 | Yorkshire Tea | 27,100 |
| 2 | PG Tips | 18,100 |
| 3 | Pukka Tea | 14,800 |
| 4 | Twinings | 12,100 |
| 5 | Teapigs | 8,100 |
| 6 | Whittards Tea | 6,600 |
| 7 | Tetley | 4,400 |
| 8 | Clipper Tea | 4,400 |
| 9 | Lipton Tea | 3,600 |
| 10 | Barrys Tea | 3,600 |
| 11 | Thompsons Tea | 1,300 |
| 12 | Typhoo | 1,300 |
| 13 | Taylors Tea | 1,300 |
| 14 | M&S Tea | 1,300 |
| 15 | Tesco Tea | 1,000 |
| 16 | Tick Tock Tea | 880 |
| 17 | Sainsbury’s Tea | 720 |
| 18 | Lyons Tea | 720 |
| 19 | Asda Tea | 590 |
| 20 | Aldi Tea | 590 |
| 21 | Waitrose Tea | 590 |
| 22 | Lidl Tea | 480 |
| 23 | Morrisons Tea | 320 |
| 24 | Bewleys Tea | 90 |
| 25 | Cafedirect Tea | 40 |
While Yorkshire Tea was found to be Manchester’s and the nation’s favourite, Belfast was the only UK city where Yorkshire Tea didn’t take the top spot. Instead, it was Irish-owned Barry’s Tea that came out as their favourite – we definitely need to hold a ‘brew-off’ between the two. The Hoot, you up for it?
As for supermarket’s own-brand offerings, out of the eight options on the list, Marks and Spencer’s teabags were found to be the most popular, closely followed by Tesco and then Sainsbury’s.
Commenting on the findings, TonerGiant’s Stuart Deavall said: “With so many office workers opting for tea to get through the day, it’s no surprise that the UK has a day dedicated to the drink.
“In light of National Tea Day on Sunday, 21 April, our new data shows that Yorkshire Tea is the nation’s favourite, with over 27,000 Brits searching every month… We can expect many Brits to be celebrating in style this Sunday, no doubt with a mug of Yorkshire tea in hand”. Speaking of, anyone fancy a brew?…
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Featured Images — Yorkshire Tea/Rumman Amin (via Unsplash)
