Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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8 million Brits are predicted to write their Christmas cards using AI this year, new research finds
Emily Sergeant
Millions of Brits are predicted to use AI to help them write their Christmas cards this year.
According to some new Royal Mail research, AI is most likely to be used for researching gifts (19%), festive party ideas (13%), and decoration inspiration (13%) throughout this festive season, but in what is a revelation many will find surprising – and even alarming – it’ll even be used for the timeless tradition of sending Christmas cards.
2,000 UK adults who celebrate Christmas were surveyed by the postal service early last month on how they plan to make use of technology this festive season.
The new research found that 11% of respondents will be using AI to help write the messages for their Christmas cards, which works out to be around eight million people.
It’s the under-55s who are driving the trend, as you can probably imagine – with 57% of this age group planning to lean on AI for guidance, compared to just 14% of those over 55.
Oh, and you’ll want to keep an extra eye on the Christmas cards that come from the men in your life too, as men are 67% more likely than women to use AI to help them.
Eight million Brits are predicted to write their Christmas cards using AI this year / Credit: KoolShooters
Although it may be largely frowned upon, it’s fairly easy to see why people are turning to tech to find the right words, as the Royal Mail’s research found that nearly one in five (19%) Brits say they don’t know what to write in cards, and this figure rises even further to 31% when it comes to 18-24-year-olds.
Despite the use of AI as a helping hand, three quarters of Brits (74%) do still think it’s important to keep the tradition of sending handwritten Christmas cards alive.
“AI is becoming part of everyday life for many people,” says technology journalist and broadcaster, Georgie Barrat. “So it’s natural we’ll see it used during the festive season. When it comes to writing cards, it can help you go beyond a simple ‘Merry Christmas’ and choose words that feel more unique.
“Often, people know what they want to say – they just need a little help expressing it.”
Richard Travers, who is the Managing Director of Letters at Royal Mail, concluded: “No matter what you include in your card, or how you choose to write your message, cards are truly a way of spreading festive cheer.”
Featured Image – Richard Bell (via Unsplash)
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Manchester’s 2025 Christmas Parade in pictures as tens of thousands turn out for festive event
Emily Sergeant
Tens of thousands of residents flocked to the city centre this past weekend for Manchester’s annual Christmas Parade.
Over the past few years since it first took place in 2022, Manchester Christmas Parade has become a festive favourite with both locals and visitors alike, and with more than 400 participants and performers gracing the city’s main shopping streets this year, it’s really not hard to see why it’s a much-loved fixture in the city’s countdown to Christmas.
Seen by many as the heartwarming event of the festive season, Manchester Christmas Parade was even ‘bigger and better’ than last year’s fantastic crowdpleaser.
Even a drop of the classic Manchester rain didn’t stop play on the day, as the fabulous festive Parade made its way through the packed city streets to the smiles and cheers of all those watching.
Despite the Manchester weather, tens of thousands of you turned out to make Sunday’s Christmas Parade truly magical. 🎅 👼 🥁
A huge thank you to everyone who joined us for the heart-warming event of the season.
“I remember thinking at the end of our fabulous Manchester Christmas Parade last year that we would never be able to top it,” commented Cllr Pat Karney, Manchester City Council’s Christmas spokesperson. “But this year’s parade has been off-the-scale brilliant – it was so much fun and you could see how much all the children loved it.
“The city centre was heaving, it felt like millions of Mancs had turned out for the parade, and what a performance we put on for them.”
The streets were filled with music and laughter this year, as well as the return of Manchester’s very-own Elf Express, complete with VIP passenger Santa hitching a ride on his way to the North Pole, together with his trusty team of elves.
Tens of thousands of people turned out for Manchester Christmas Parade 2025 this past weekend / Credit: Manchester City Council
Not only that, but Nutcracker-inspired toy soldiers also sweept their way through the Parade on segways, alongside a roaming Christmas tree, a pair of gentle giant-sized reindeer, a stunning arctic fox, and Jack Frost himself.
Brand-new for this year will be the fantastic Festive Fantasy Candyland Castle, which stood over three-meters tall and truly was the stuff of fairytales.
“Manchester once again helped make the magic and the memories for a whole generation of families from across the city and beyond,” Cllr Karney concluded.
Emily Sergeant -
21st March 2024 
