Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Mulligans are making butties with the team behind some of the best sandwiches in Manchester
Danny Jones
We feel like we say this almost every time they set up one of these crossovers, but Bada Bing might have just hit it out of the park with their latest collaboration, as they’re teaming up with beloved Irish bar Mulligans to create what could be the sandwich of the century.
In case you’re wondering where we’ll be when this butty becomes available, we’ll be in the legendary Manchester pub, clutching at least three of these while asking the live band to play The Sopranos theme tune in full Celtic reel fashion.
Yes, two of our very favourite places in the city centre are teaming up not just for a one-off special, the Deansgate boozer – widely considered one of the best Irish bars (if not THE best) in Manchester – is actually going to be supplying the crucial ingredient in their limited-time menu item.
Teasing the collab earlier this week, the Bada Bing boys roped in Mulligans owner, Pádraig Brady, to play his role in the announcement that quickly went viral.
Now, in case you weren’t already salivating at the mere thought of it, wait until you hear what concoction they have come up with.
Simply titled ‘Split the B’ (nice), the Bada Bing x Mulligans special edition sandwich features Mulligans’ Guinness-braised short rib, crispy spuds, greens, pickled cabbage and crispy onions. Oh. My. Word…
With punters’ favourite ‘Mullies’ pouring in more than 13,000 pints of the black stuff every single week, it won’t surprise you to learn that those lines have to be cleaned and maintained almost constantly.
It also goes without saying that wasting even a single drop of that liquid gold is a tragedy, so they had the ingenious of using that surplus stout to create a limited supply of slow-roasted, Guinness-flavoured beef fit to grace any authentic Irish stew.
Slap that meat between bread, and what do you get? Perhaps one of the greatest culinary creations we Manchester foodies have ever seen.
Speaking on the collab, Pádraig said: “At Mulligans, we take pride in every pint of Guinness we pour, so when the chance came up to team up with Bada Bing and create something special for Mancs to enjoy beyond the pub, it just made sense. Quality recognises quality.”
“We’ve always admired Mulligans for how they do things – with no shortcuts”, says Sam Gormally, co-founder of Bada Bing.”
He went on to add: “This collab celebrates everything we both love about Manchester hospitality – craft, quality and a bit of heart. It’s a proper Manc sandwich, made with a proper pint.”
In case it wasn’t already blatantly obvious, we cannot wait to try this thing, and since it’s only being served for a few days, we intend to eat as many as possible.
The ‘Split the B’ Mulligans x Bada Bing Guinness Sandwich will be available exclusively at Bada Bing, 125 Oldham St in the Northern Quarter from Thursday, 6 November – and once they’re gone, they’re GONE.
Paul Scholes shares touching message over response to quitting punditry to look after his son
Danny Jones
Manchester United legend Paul Scholes recently announced that he has stepped away from football punditry and other media duties to look after his son, Aiden, and he has clearly been touched by the response to his deeply honest interview.
The former United star and England international has three children with his wife, Claire Frogratt, recently revealing that the two have sadly separated.
While his only daughter, Alicia – a thriving young netball player with London Pulse – and eldest son Arron (who runs the family’s self-titled Scholes Gym in Oldham) are both fully grown and in good health, Paul recently opened up about the challenges of looking after his youngest child, who has autism.
Aiden Scholes was diagnosed as autistic when he was just two and is largely non-verbal, meaning there are added difficulties not just when it comes to communicating but overall welfare. Opening in a fairly rare instance on a recent episode of The Overlap, the ex-midfielder is now putting all his focus on care.
As a dad to a young boy with autism, I can’t help but have more respect for Paul Scholes after seeing him open up about his own experiences. Not only does it hit home, his priorities are in order. ❤️ https://t.co/kCjfQye3ef
Speaking with his old Man United teammates, including host Gary Neville and Roy Keane, as well as the rest of the panel, the 50-year-old retired pro and one-time manager turned pundit says that he recently made the conscious decision to put virtually everything else aside to put all of his efforts towards Aiden.
Put simply, he said, “I just decided everything I’m going to do is around Aiden.”
Of course, he went on to explain some of the important “routines” and obstacles in more detail during the sit-down, but even from the brief clip that went viral online, he’s been met with an incredible reaction on social media.
Sharing an update on his Instagram story, he went on to add: “Would just like to thank everyone for all your kind messages since The Overlap interview regarding Aiden – there’s been loads and tried to read as many as possible”, he said.
“The response from families (especially Dads) shows how much speaking about it helps so many… There was one quote from a parent in a similar position that’s just got me…”
The anonymous line he shared read: “My job is to stay alive one day longer than my son/daughter”. Truly tearjerking stuff.
Now 20, the Scholes family are a couple of decades into learning how best to meet Aiden’s additional needs, but Paul has admitted in the past that the climate was different back in the day.
Neville himself said that his long-time friend, teammate, and fellow Class of ’92 graduate has always been a private person and didn’t talk to anyone about anything.
He signed off by urging people to enjoy the little things, like the weekend and having a few drinks – as well as wishing the best of luck to his beloved Salford City FC – but it can’t be overestimated how much his candid words have resonated with people all over the country.
You can see Paul Scholes’ most recent appearance on The Overlap in full down below.
Emily Sergeant -
21st March 2024 
