Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Sportsbet.io Tour Championship 2026: Manchester welcomes some of snooker’s best
Danny Jones
This Monday marks the start of the World Snooker Tour’s 2026 Sportsbet.io Tour Championship, which is back in Manchester once again– and there are some big names on show.
Returning to our city for a third consecutive time, this year’s Tour Championships began at 1pm, with the likes of world number one Judd Trump playing some of the opening frames against Northern Ireland’s Mark Allen, along with Barry Hawkins taking on 2026 World Open winner, Thepchaiya Un-Nooh.
These are just the first two opening fixtures in what is set to be an eventful week-long tournament that will span a total of 19 matches, concluding in the final on Sunday, 5 April.
Hosted once again over at Manchester Central, this elite field of in-form players is basically only missing Ronnie O’Sullivan, who the aforementioned Thai tour start beat in last week’s final.
Only the top 12 players from this season’s highly competitive rankings earned a place in the draw, so all pretty much all the greats and the next generation are shooting for the title.
Defending champions John Higgins – a four-time world champion – will be breaking off against Mark Williams on Tuesday, 31 March.
Meanwhile, other names on the schedule of play include World Champion Zhao Xintong, Mark Selby (who Higgins beat in Manchester last year), Shaun Murphy, Neil Robertson and Mark Allen.
Put simply, this isn’t just another big sporting event landing in our city centre, but a showcase of some of the very best talent in the discipline.
With tickets starting from just £25, these games are also some of the most affordable premium sports you can enjoy in central Manchester.
Better still, it’s also worth noting that the official Fanzone over in the foyer of the venue is open to all, even without a ticket.
There’s completely free coaching for players of all ages, interactive games, and even the chance to try a proper full-sized professional table – a perfect day out for the Easter school holidays.
The event itself is being aired on Channel 5, but if you’re interested in going along to see the action up close and personal, you can grab your seats right HERE.
Featured Images — Press shot (supplied via Manchester Central)/The Manc Group
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The Oldham Man and The Sea: the documentary about the Latics owner’s record-breaking Atlantic voyage
Danny Jones
It doesn’t matter if you’re not an Athletic fan or native to the borough; we think everyone should go along to watch the much-anticipated documentary about football club owner Frank Rothwell and his record-breaking journey across the Atlantic Ocean: The Oldham Man And The Sea.
One of the simplest and most satisfying names for a film we’ve heard in a long time.
For anyone who doesn’t know about the Oldham Athletic FC chairman turned OBE’s incredible story, Frank Rothwell has set multiple records with his impressive sea-faring feats in recent times.
This new doc, which just premiered at this year’s Manchester Film Festival, charts his latest trip across one of the biggest bodies of water on the planet in March 2024.
As you can see from the recent trailer, it’s almost as arduous a tale as the original Hemingway story.
This movie – produced by Journeyman Pictures and Chief Productions – made its full debut at the Odeon in Great Northern Warehouse for MFF 2026, and is set to have a number of other screenings in and around Greater Manchester in the coming weeks and months.
One of those is happening rather soon, in fact, over at Saddleworth’s Millgate Arts Centre on Saturday, 28 March, which is ideal for those local to the region; grab your tickets now.
ln fact, there’s also one happening even closer to his hometown the following month, with Oldham’s very own Queen Elizabeth Hall also hosting a special screening of Rothwell’s incredible achievement.
You can reserve your seats for that one right HERE.
Having not only become the eldest (70) Talisker Whisky Atlantic Challenge finisher back in 2021, but now holding the Guinness World Record for the oldest person to ever complete the crossing while rowing solo at 73 years old, he’s become nothing short of a local hero – and that’s just his stewardship of the Latics…
The film does, obviously, touch on his time at the helm of the League Two side, who finally returned to the EFL last June, but the heart and soul of this inspiring watch is the sail itself.
More importantly, it also documents not just the gruelling nature of the 64-day, seven-hour and 53-minute trek, but also how Frank has now helped raise more than £1.4 million on behalf of Alzheimer’s Research UK.
What an absolute icon.
Hopefully, this should be just about all the reason you need to watch The Oldham Man And The Sea the very next opportunity you get to do so – and, of course, all proceeds from ticket sales will also be going to charity, because just the kind of bloke he is.
And here’s hoping we get a streaming version sometime soon.
Emily Sergeant -
21st March 2024 
