Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Antoine Semenyo has officially joined Manchester City
Danny Jones
Yes, Man City have got their man and further bolstered their offensive options, with Bournemouth star Antoine Semenyo having officially joined the club.
Having emerged as one of the Premier League’s hottest properties over the past couple of years, Antoine Semenyo has gone from not only being an extremely prolific winger, but beyond a flavour of the month, with multiple teams expressing their interest in recent months.
That being said, despite being linked with local rivals Manchester United, current champions Liverpool and an already heavily staffed Chelsea side, MCFC have now won the race to sign Semenyo – one they seem to have been leading since the start.
Finally unveiled by club media on Friday, 9 January, Semenyo was pictured for the first time in the sky blue strip.
It was long after that the first reports of the deal being ‘agreed in principle” surfaced online, and it became clear that no other suitors stood a chance of snatching him away from the Etihad Stadium.
Semenyo’s release clause was set at £65 million, which is approximately the same figure they sold former striker Dominic Solanke to Spurs for, but inevitable add-ons and bonuses were likely to set a rough club record fee in terms of player sales.
Penning a five-and-a-half-year deal, the 26-year-old’s contract will take him through to at least 2031, with the London-born Ghanaian international still yet to hit his peak.
Frightening stuff for Premier League defenders, to say the least.
Sharing a message with his new fan base via the full club statement, Semenyo said: “I am so proud to have joined Manchester City…
“They have set the highest of standards, and it’s a club with world-class players, world-class facilities and one of the greatest managers ever in Pep. I have so much scope for improvement, so to be at this club, at this stage of my career, is perfect for me. It’s a real privilege to be here.
“My best football is yet to come, I am sure of that. And City are in a great position – still involved in four competitions. I really feel I can help them have a strong second half of the season. The Etihad is my new home. I can’t wait to play in front of the fans here, and I hope to show everyone what I can do.”
Happy with the business, Blues? And as for you neutrals, do you think it’s the right next step for him?
Watch Semenyo’s first full interview as a Manchester City player.
Manchester United fans planning another major protest amid more upheaval around the club
Danny Jones
Manchester United supporters look set to stage another high-profile demonstration in protest against the INEOS Sports ownership group.
This is the latest response to the club’s continuing struggles, and not just the first proper organised mobilisation of the year, but the first since the most recent major march last spring.
Following the sacking of ‘manager’ Ruben Amorim, despite co-owner Jim Ratcliffe and his board of executives insisting that the Portuguese head coach (that distinction proving to be a crucial detail), the local sporting giants are once again starting from scratch and looking for another replacement boss.
With that in mind, militant fan group The 1958 announced their most recent protest ahead of a home fixture next month in a rather bold fashion…
As announced we protest against this dysfunctional co-ownership before Fulham.
Yep, neither Amorim, Erik ten Hag, Ole Gunnar Solskjær, nor any face even remotely associated with Old Trafford/Carrington is safe from an AI parody.
As for The 1958 group’s actual protest plans, speaking via the BBC this week, the supporters’ trust has confirmed that they will be making a vocal statement outside the stadium on Sunday, 1 February.
Travelling Reds already made their thoughts known with a very blunt, provocative and somewhat controversial banner in the away end at Turf Moor for the 2-2 draw against Burnley.
With Man United approaching a third-round FA Cup tie against Brighton and two big games in the form of a Manchester Derby at home and a trip to Arsenal, they have decided to choose the Fulham game at Old Trafford to stage the march.
Despite admitting that the results under Amorim were no way near good enough, they insist that the – most notably the overarching and Glazer family shadow ever looming over the organisation.
Further details around the actual timings and locations are still yet to be shared by the organisers, but you can expect this to be a well-attended, large-scale event.
Often convening at The Tollgate pub near regular matchday tram stop, Trafford Bar, before walking down Talbot Road towards the ground itself, we imagine Reds will then descend upon the Theatre of Dreams in their thousands.
In case you didn’t already surmise from the video itself, Ratcliffe and co. will be no doubt the subject of the usual chants, as well as more banners and flags.
What do you make of the latest plans, Man United fans?
Nothing will ever be quite as bold as the infamous Old Trafford break-in from 2022 (Credit: The Manc)
Emily Sergeant -
10th April 2023 
