January, every year, is usually the month that people give something up. Usually alcohol or fast food, but in 2020, women are ditching their razors.
Women across the UK (and the world) are partaking in 'Januhairy', which means for the entire month of Jan, those committing to it will refuse to shave a single hair on their body.
It's all part of a body positivity movement in which women are growing out their natural body hair for a good cause.
Throughout history, society has traditionally encouraged women to shave their body hair, but Januhairy wants women to "love and accept" their natural hair while raising money for charity.
The movement was founded by Laura Jackson, 21, who said she has had a "great response" from women from all over the world who have now signed up to take part.
The main body areas that women are focusing (or not focusing) on are the armpits, legs and bikini lines - and social media is rife with incredible photos of participants.
Oh. The start of #januhairy has been tidy. I saved myself 20 minutes today from not shaving. In that extra time I was able to eat an omelette.— Nessa (@Nessa47656220) January 2, 2020
“shout out the babes with the 4C pubes, with the thick & coarse bushes, with the razor bumps & ingrown lumps from strands that coil into themselves, & the body hair so dark & defiant that it refuses to be hidden or tamed!”— Januhairy (@janu_hairy) December 29, 2019
from @evyanwhitney ?#decolonizepubichair #januhairy pic.twitter.com/h2KqSnQCtc
We're only three days into 2020 but hundreds of women have already taken to Instagram and Twitter to show their support.
Perhaps the most famous participant so far this year, however, is Nessa from Gavin & Stacey, who gave the campaign a mention in the Christmas Day special.
And it was only today that Kata Garraway announced her involvement in the movement on Good Morning Britain.
Speaking about the movement, Laura, an Exeter University student, said: "Though I felt liberated and more confident in myself, some people around me didn't understand or agree with why I didn't shave."
"I realised that there is still so much more for us to do to be able to accept one another fully and truly."
We fully agree – what are you giving up this January?