One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Bury FC announce partnership with big name local brand after ‘milestone’ season
Danny Jones
Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback from the brink.
Marcus Rashford reportedly sheds light on his future
Danny Jones
Manchester United star and current Aston Villa loanee Marcus Rashford has reportedly shed some light on his future, i.e. whether or notit remains at Old Trafford.
Wythenshawe’s world-famous winger and England international has spent the last few months on loan at Villa after being sidelined by Man United head coach Ruben Amorim.
Since arriving in Birmingham, he’s managed to discover some of the form that made him one of the Premier League‘s most talented players and still one of the most sought-after in Europe, registering four goals and 5 assists in 16 games under new manager Unai Emery.
Having already labelled him ‘one of the world’s dangerous attackers’ before his arrival at Villa Park was confirmed, going on to insist that he is steadily “regaining confidence”, it’s clear that his new gaffer would happily keep and it seems like Rashford now feels a permanent move elsewhere might suit him.
Marcus Rashford not in any hurry to decide his future. Will wait until the summer before talking to anyone. https://t.co/RtQqbKKs9j
While BBC Sport’s Simon Stone reported that Rashford is “not in any hurry” to decide where he goes next, the football writer and reliable transfer source did note that the 27-year-old at least “feels it is unlikely he will play for Manchester United again under Ruben Amorim.”
It is thought that the Portuguese ex-midfielder and former Sporting CP boss had taken issue with Rashford over his effort levels in training and application in games, the suggestion being that the lifelong Red Devil wasn’t quite buying into his ideas.
As a result, Stone goes on to add that “while his United contract is due to run until 2028, and it is not completely out of the question Rashford might return, sources close to the player do not see an obvious way back into the Old Trafford fold.”
Not unlike the situation between Erik ten Hag and Jadon Sancho, with the fellow forward being ousted from the squad following a fall-out, leadership might prove a similar obstacle in this case as well.
That being said, and given the fact that Sir Jim Ratcliffe and INEOS are looking to build around their new manager as opposed to starting from square one yet again, a reconciliation between Amorim and Rashford would be required. Given how much he’s enjoying his football at Villa, it seems doubtful.
"It worked for both parties" 🤝
Gary Neville believes that Manchester United letting Marcus Rashford leave was still the right' decision 🔴 pic.twitter.com/DNAmejWKC3
— Sky Sports Premier League (@SkySportsPL) April 23, 2025
What little we do know regarding Rashford‘s future is that he looks to have ruled out a move to London and would prefer to settle at a team playing Champions League football, with Aston Villa in with a strong chance of finishing in the European places once again.
Villa are said to have an option buy clause worth around £40 million; other continental clubs said to still be interested in his signature include Barcelona and PSG.
You can watch the highlights from Rashford’s last game against familiar rivals Manchester City, in which he grabbed yet another goal for Villa, down below. He could have had two, were it not for the post…
Do you think Rashford should try and make a Villa move permanent, return home or look elsewhere?
Danny Jones -
12th October 2022 
