One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Images of latest Stone Roses x Man United collaboration kit leak online
Danny Jones
Images of the latest collaboration between Manchester United and The Stone Roses have been linked online.
Put simply, we think it looks mint, albeit very familiar.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Stockport County owner invests in second European football club
Danny Jones
The owner of Stockport County Football Club has officially invested in his second European team.
Greater Manchester businessman Mark Stott, who is also the founder of their principal sponsors Vita Group, has owned Stockport County since January 2020, helping oversee their rise back into the EFL and now as promotion contenders in League One.
The local entrepreneur behind the Cheshire-based property developers obviously has other investments in his portfolio, and after news of him backing a second side, Stott has shared an update with County supporters to assure them of his continued commitment to the Hatters.
Penning an open letter to the fans, the 53-year-old began by wishing his dedicated matchgoers a happy new year before going on to clarify his plans for both organisations.
Club Statement: Owner Mark Stott has written an open letter to all County supporters.#StockportCounty
“First and foremost, I want to say how proud I am of Stockport County and of everything we have achieved together”, says Stott. “We begin 2026 competing strongly in League One, with a clear long-term plan for the club and the incredible backing you give week in, week out.
“Our progress on the pitch and the stability we have built off it are the result of a genuine collective effort. I never lose sight of the vital role you all play in that success.
“Since becoming the owner of Stockport County in January 2020, my focus has been on the club and its long-term progress. With that in mind, it’s important to me that I update you on other sporting investments by Stott Capital that you may be aware of.”
Citing his big picture project, the Pro Football Academy, as having now become “the largest football coaching business in Europe”, not to mention the F2 sporting social media platform, Stott Capital has now taken its increasing global presence in the industry by investing in Debreceni VSC (DVSC).
Title contenders in Hungary’s top league, Nemzeti Bajnokság (N1), DVSC are based in the nation’s second largest city – not dissimilar to Greater Manchester after London here in the UK.
Seven-time division champions themselves, they are one of the most established sides in the country.
Moreover, Mark has reiterated that, like his work with County, “Hungary has invested significantly in football infrastructure over the past decade”, also vouching not only for DVSC’s rich history already but a “strong talent pipeline.”
It remains unclear just how big a share they now own, but it is reported to be a majority stakeholding; as for their Stopfordian counterparts, could we see Stockport players being loaned out to Hungary and vice versa, as well as pre-season friendlies between the two? Only time will tell.
He goes on to reiterate that Stott Capital’s relationship with DVSC “does not change our plans for Stockport County“, clarifying that “the two clubs will operate entirely independently, and I remain firmly committed to delivering on our ambitions.”
Now six years into the ownership group’s seven-year plan to transform County and get them back into the Championship (a goal they’ve very nearly reached), Stott added that there will be continued funding into the SCFC infrastructure, youth academy, the Edgeley Park stadium and more.
Promising more details this coming summer, he signed off by adding: “Thank you, as always, for your trust, passion, and incredible support. I’m excited about where we can take Stockport County in the years ahead. Mark.”
Danny Jones -
12th October 2022 
