One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Manchester sandwich specialists Bada Bing strike up new sponsorship deal with local football team
Danny Jones
Beloved city centre sandwich shop Bada Bing has struck up a somewhat unexpected but exciting new partnership with local football team, FC United of Manchester, who are now sponsored by the sub specialists.
We can’t think of any better matchday scran than a massive butty, to be fair.
Confirming that they will be sponsoring FC United for the 2025/26 season, Bada Bing is taking its first foray into football, with their branding already up on the advertising boards around the ground.
While they’re yet to confirm any more specific details apart from that they’re joining forces with the Moston-based outfit, supporters are already licking their lips at the mere thought of their famous hoagies coming to Broadhurst Park stadium.
Having plenty of fun with the announcement online with a classic Sopranos reference (why break the habit of a lifetime?), Sam and Josh – both big footy fans, themselves – stood proudly beside the hoardings this week.
Although we still know very little about what FC United fans can expect from the latest Manc brand marriage, we’d bet on the odd game-defining hero appearing both on the pitch and in the hands of ‘Red Rebels’ stood watching and, hopefully, eating just beside it.
Of course, this is by no means the only noteworthy crossover Bada Bing has enjoyed since reopening last year; their viral merch is famously made by Stretford-based fashion label, UN:IK Clothing.
In fact, it isn’t even their sole step in sports, either. Regularly teaming up with outdoor content creator and trail runner, Sam Matthew – a.k.a. Peaks and Pubs – they’ve already held charity relays, pop-up events with New Balance, and we’re sure there is more to come with the Northern Premier League side.
They are, after all, the king of collabs and tapping into local, contemporary culture in the area just at the right moment.
Commenting underneath the social media post, FC United simply replied: “Thanks for your support! Great to have you on board!”
Once again, please just give a hint—ANY kind of sign that Bada Bing menu items are coming to Lightbowne Road, because if so, Greater Manchester’s ‘Footy Scran‘ game is about to level up big time.
As for FC games, they’re still some of the most affordable in the region, and you don’t need to be a disillusioned Man United fan to get invested in the now 20-year-old phoenix club.
Go support a local grassroots team if you can, and fingers crossed, you can grab a Bing while you’re at it.
Featured Images — Bada Bing (via Instagram)/The Manc Group
Sport
Local LGBTQIA+ football team Manchester Laces are set to play in the FA Cup for the first time ever
Danny Jones
Inclusive football team Manchester Laces are set to break even more new ground as they prepare to compete in the Adobe FA Women’s Cup for the first time ever.
What a truly incredible few years it’s been for the club.
Set to play their maiden match in the female division of the sport’s oldest competition this weekend, Manchester Laces’ Yellows squad will be taking on rival Greater Manchester Women’s Football League (GMWFL) side, Northwich Victoria, in another historic milestone for the local outfit.
Announced last month, the game is now fast approaching, and they’re hoping that plenty of Manc natives will turn up in support.
For anyone unfamiliar with the story, Manchester Laces has grown to become the leading women’s, non-binary and LGBTQIA+ positive sporting bodies in the region.
In fact, as part of a wider family (which includes clubs in Hackney, South London and Limehouse Laces, not to mention players over in Canada too), they’re comfortably one of the biggest in the entire country.
Sticking with MCR Laces alone, founded by Helen Hardy, they have grown so much in reputation and size that they have six different teams besides just the Yellows: the other Manchester squads include the Blues, Greens, Oranges, Purples, as well as the budding new Reds and Blacks.
It’s this kind of impressive expansion and, crucially, representation that has seen them win two Football v Homophobia Awards and Grassroots Initiative of the Year back in 2023.
Side-note: they also happen to have one of our favourite fooy kits of the entire year so far…
Boasting a new regular stadium at Timpson Road and set to take part not only in the North West Women’s Regional Football League (NWWFL)/GMWFL, but now FA Cup and county cup games, 2025 could be their most momentous year yet.
Providing access to countless women and people from within the queer and non-binary community who love the beautiful game and may have otherwise struggled to find an outlet, their work has been crucial in and around Greater Manchester.
With that in mind, taking part in an inaugural run within the prestigious knockout tournament feels like yet another watershed moment for the organisation.
Posting ahead of the fixture, the club wrote on social media: “In 2021, we started our journey in Div 2 of the GMWFL with the aim of creating an inclusive and welcoming space for all. After winning consecutive league titles and earning back-to-back promotions, we are now a Tier 6 team.
Speaking to The Manc, they went on to add: ” A group of mates came together at a park in Wythenshawe for a kick about, feeling a little out of place at other clubs; ‘we should make our own team‘ was thrown out as a somewhat joke.
“A month later, a friendly was played where nine people turned up to start the game, somebody’s girlfriend who’d never kicked a ball played left wing, and a hungover mate turned up after half time to get us to 11 (somehow we won the game).
“Four years later – after becoming one of the largest LGBTQ+ clubs in the country, housing 8 teams – our Yellow side, after back-to-back promotions, will be competing in the FA cup for the very first time.
“We’re so proud as a club to be competing in such a historic competition, as a club that set up to focus on being inclusive and a safe space for people to play football, to achieve what we have is beyond what we could have ever imagined.”
Tickets for Manchester Laces’ debut FA Cup game are just £2 and can be purchased on entry
They signed off by quipping that their story is one that serves as “proof that you can, in fact, fall upwards”, but in all seriousness, what they’ve achieved in such a short time is nothing short of remarkable.
Playing at Ericstan Park, now both the home of Wythenshawe Town FC and the Yellows’ own new home ground too, they kick off at 2pm on Sunday, 7 September. It goes without saying that we wish them the best of luck.
Danny Jones -
12th October 2022 
