A new poll of over 2,000 Brits has unveiled the top 20 best-loved biscuits in the nation, but which treat has taken the number one spot?
Data insights company Prospectus Global posed one of the most hotly-debated questions of all time to the British public this month and it’s now been revealed that Chocolate Digestives have taken the crown as the nation’s favourite biscuit.
Some 2,000 Brits responded to the survey and 69% declared the McVitie’s classic as their best-loved biccie.
Shortbread came in second, with Chocolate Fingers, Jaffa Cakes and Chocolate Hobnobs making up the rest of the top five list, and a further 15 other fan-favourites – including Jammie Dodgers, Bourbons, Crunch Creams, Oreos and Maryland Cookies – also made up the top 20.
Statistics from the poll also suggested that the older generation are most partial to a Ginger Nut – loved by 60% of the over-60s – but only 31% of the 16-29 age group, and youngsters are far keener on US import, the Oreo, with 63% picking it as a favourite, compared to just 15% of the over-60s.
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Top 20 Best-Loved Biscuits in Britain
Chocolate Digestive
Shortbread
Chocolate Finger
Jaffa Cake
Chocolate Hobnob
Custard Cream
Jammie Dodger
Maryland Cookie
Bourbon
Crunch Cream
Plain digestive
Viennese Whirl
Rich Tea
Ginger Nut
Hob Nob
Oreo
Malted Milk
Nice
Fig Roll
Garibaldi
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When it comes to the drink of choice to accompany the biscuit, the survey revealed that a third of us would like a cup of tea (33%), while 22% pick coffee, and the younger generation are continuing to keep the tradition of dunking alive, with 23% of 16-29-year-old’s saying they dunk, compared to just 11% of over-60s.
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Ellie Glason – Director at Perspectus Global – said: “We were surprised to see just how much the nation still loves a biscuit – and especially the people of Norwich who get through a staggering 650 a year. It’s also interesting to see from the research that American imports such as the Oreo and Maryland Cookie have found their way into the top 20, even beating the Garibaldi and fig roll.
“Yet the British public clearly still hold the chocolate digestive close to their hearts, with the biscuit emerging as the clear winner of the poll.”
Do you agree with this list?
What biscuit would take your number one spot?
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The best Christmas party food and picky bits from M&S this year
Daisy Jackson
Clear the tables, pop the oven on to pre-heat, and set the paper plates – it’s Christmas, and that can only mean it’s party food season again.
No one does silly little festive nibbles quite like M&S, with their Christmas party food range getting more and more extravagant every single winter.
2025 is absolutely no exception – expect the likes of cubed rice, snowman-shaped bao, tiny Yorkie puds and plenty more delicious madness besides.
We’ve been down in the aisles of everyone’s favourite posh supermarket to see exactly what concoctions they’ve conjured up this year, and did not leave disappointed.
This is not just party food, this is M&S Christmas party food.
A very Marbella Christmas
Have you ever seen a square paella before? No? You haven’t lived mate.
These angular rice bites are one of three Spanish-influenced picky bits in M&S this Christmas, alongside tiny tortillas and patatas bravas stacks (tiny potato rostis topped with tomato sauce and chorizo then served with a garlic sauce on the side).
Don’t be put off by the hot pink prawn curled up on the rice bed like a dog that’s been bought a bed two sizes too small…
A little fishy on a little dishy
Everyone knows that the M&S salmon and potato salad is one of their most elite items, so those hot smoked salmon rosti bites are going STRAIGHT in my basket.
If you like your fish dishes really bite-sized, there’s also the smoked salmon appetisers that look like they’ve been lifted right out of a 1960s cookbook.
And of course, tiger prawns wrapped in various shapes and sizes of pastry, too.
Jingle baos
If you’d told me three years ago that bao would become a staple on every posh Christmas buffet, I’d have sent you to the hospital.
But they’re back for a third year in a new novelty festive shape, and this time, M&S has gone to new heights.
Presenting – double decker bao in the shape of a snowman, complete with cosy green scarf and a veggie pad Thai filling.
Some of them look like they’ve been through the wars, don’t they?
Pam Shipman would buy these
If you’re not a Gavin & Stacey fan, just imagine the following section being read aloud by a flapping (ideally Essex) mother with a fresh blowdry and a waft of YSL Libra about her.
“Those, Bryn, are M&S mushroom vol-oh-vohnts.”
“A little goat cheese tart for you, Smithy?” (“Who you calling a tart Pamelarrr you minx!”)
Basically, these are the posh little nibbles your mums will gravitate towards to show off their hosting gravitas.
Merry Texmexmas
M&S always seems to lean over to the States for inspiration for its party food and this year is no different.
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They’ve got a real Tex-Mex flavour going on in 2025, with Christmas party food including mini vegetable tacos filled with peppers and sweetcorn.
There are also those impossible-to-eat-why-are-you-sliding-everywhere miniature beef burgers, back to piss me off for another year.
Ee by gum it must be Christmas
‘Ey up! Has M&S recruited an actual Northerner to help put together the party food for Christmas this year?!
We all know the deal with British pub food – a little bit stodgy, very comforting, and incredibly filling. Okay, now picture that, but not remotely filling.
M&S has brought back a couple of its miniature bites inspired by classic British fare – pies that fit in the palm of your hand (beef and ale, or chicken and leek), and Yorkshire puddings so small they must’ve been baked in a cupcake tin. Cute.
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The most important picky bit of the day
Whether or not to bother with breakfast on Christmas morning seems to be a bit of a hot topic – what’s the point in a bowl of cornflakes when you’re readying to slam the biggest meal of the year in a matter of hours?
Well, M&S is making sure the most important meal of the day infiltrates all the way through to party time with these two.
A stack of miniature pancakes and slivers of bacon, plus pint-sized ham and cheese croissants. Has anyone ever handed you a croissant on a dancefloor before? This might be the year.
Better than your mum’s turkey curry
Oh now we’re cooking with tandoor! Not one, but two picky bits inspired by Britain’s national dish – curry. And the most British curry of all, a chicken tikka masala.
For Christmas this year M&S has created the world’s smallest naan breads, which are topped with tikka chicken and pickled pink onions.
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And in the other hand, there are spiced potato and spinach dosa rolls, which we have literally never seen on any buffet spread before ever, but sure.
Get it before it’s scone
If your hand impulsively twitches towards a Christmas sandwich every time you’re shopping for a meal deal, get a load of this – tiny mini turkey feast toasties. Yay!
These tiny square sarnies have got pulled turkey, stuffing, ham hock, Emmental cheese, cranberry sauce AND gravy in them, somehow. When did M&S unlock a cheat code to overcome sandwich physics?
There are also miniature mature Barber’s cheddar scones, with honey and mustard pulled ham inside. They sound like a sheer winner.
That’s not a hambush, it’s a charcutertree!
Oh, look who’s back to make a mockery of your flat cheese board again. It’s the Christmas Charcuter-tree. Sigh.
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Real fancy people present their cured meat and cheese selection in the shape of a Christmas tree (obviously) and M&S have got a build-you-own kit available for £23 (that’s actually two quid cheaper than last year).
I can only begin to imagine the meltdown I’d have as another piece of salami refused to act like tinsel and unravelled onto the table.
UK’s ‘happiest’ job is recruiting and will pay you £30k to travel and review holiday cottages
Emily Sergeant
Looking for a career change? Is 2026 the year you finally want to get yourself a side hustle? We might have just what you’re looking for.
That’s because holidaycottages.co.uk is on the hunt for one lucky individual for what could, quite frankly, be the dream job and is launching a nationwide search to find the UK’s first ‘Joy Seeker’ – a year-long content creator role offering £30,000 to explore the nation’s happiest destinations and share the joy along the way.
What exactly is a ‘Joy Seeker’ then? Well, the lucky applicant will become the face of the holiday cottage rental company’s new Happy Place campaign, and will embark on a 12-month journey to the UK’s 10 happiest destinations as voted for in a recent survey.
This will include stays at properties in some of the country’s most-popular holiday destinations like Cornwall, Pembrokeshire, and North Yorkshire.
The role requires the successful individual to share their adventures through photography, long and short-form social media content, and blog writing, all with the aim of ‘showcasing the joy’ of these places through ‘authentic’ storytelling.
From wandering the cobbled streets of Devon’s coastal villages, to hiking hidden trails in Welsh national parks, the role is about uncovering local stories and the country’s most unique charms.
All throughout 2026, the Joy Seeker’s content will be shared across holidaycottages.co.uk’s social media channels.
The UK’s ‘happiest’ job is recruiting and will pay you £30k to travel and review holiday cottages / Credit: Marie M (via Unsplash)
As part of the contract, the chosen candidate will receive a £30,000 content creator contract, get to stay for free in a minimum of 12 stunning holiday cottages, and have all travel expenses covered in the process.
Thinking of applying? You’ll need to be a confident and creative storyteller with a passion for travel, the outdoors, and celebrating local culture within the UK, and you’ll also need to be experienced in creating engaging content across various formats.
“This is more than just a job,” said Sarah Pring, who is the Digital PR Manager at holidaycottages.co.uk.
Emily Sergeant -
8th September 2020 
