Classic Football Shirts: The Manchester-brand revolutionising the sports fashion industry
Classic Football Shirts owns the most diverse, exciting and prestigious collections of sports jerseys available anywhere in the city - offering people the chance to get their hands on special strips from years gone by.
There’s a shop on Deansgate that’s a mecca for football memorabilia.
It’s called Classic Football Shirts – and it’s the proud owner of the most diverse, exciting and prestigious collection of sports clothing available anywhere in the city.
Fully-stocked with hundred of special strips, Classic Football Shirts (CFS) is a big deal for sports fans in Mancunia – having earned its status as a trusted, leading stockist of vintage jerseys you simply can’t find anywhere else.
It’s a proud addition to our city. And it was all set up by two Manchester students.
Doug and Matt were both studying Business at Manchester Metropolitan University when they recognised the gap in the football merchandise market.
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One of the students had been selling items on eBay to make some much-needed money during university, whilst the other has been hunting for an original Germany 1990 shirt ahead of the 2006 World Cup.
Eyeing an opportunity to work together, the pair aimed to build up a small collection of shirts from all the major football clubs.
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Fast-forward to 2020 and Classic Football Shirts have worked with almost every major brand and team in the last 10 years – stocking over 30,000 individual items.
CFS have two stores in Britain: one in London and the other in Barton Arcade, down the road from where it all began.
“Football is definitely a huge part of Manchester’s culture and this is where it all started for Classic Football Shirts; the city is definitely at the heart of the business,” say CFS.
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“A football jersey is the voice that represents a city, neighbourhood, an identity and a way of life… the combination of crest and colours unites fans across the globe.”
CFS recognise the sense of pride and belonging that comes with football strips; and their aim has been to make vintage, authentic jerseys more accessible.
“You see the shirt, you remember the moment,” said CFS.
“It gives you a brief second of the initial rush all over again. We have had people walk into our warehouse and burst into tears because it takes them to a special place”.
CFS have a team dedicated to sourcing different shirts – from classic jerseys to super-rare strips.
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The items aren’t just aimed at dedicated collectors, either. CFS emphasise how there is no right or wrong way to wear a shirt, and there’s something for everyone in their store.
“Our customers range from fanatical shirt collectors to general football fans to someone who just wants a shirt to play in,” they explained.
“The shirts have different uses and have a different meaning to each individual which makes them much more special.”
England winger Jadon Sancho looks like he’s coming back to Manchester United, at least for the time being, following his stint at Chelsea, with the Premier League club opting to pay a penalty in order to avoid signing him full-time.
Sancho was loaned out to the UEFA Conference League winners just over a year ago after falling out with the previous Man United head coach, Erik ten Hag, playing 42 games for the West Londoners.
The naturally gifted winger, who was considered one of the hottest prospects in Europe just a few short years ago, also pulled back on a Borussia Dortmund shirt for a six-month loan spell in January 2024, but his return was never made permanent either.
In the case of Chelsea, despite having an obligation to buy Sancho when they initially signed him last summer, the deal – worth a reported £25 million – included a £5m clause which would allow them to get out of said obligation: a clause that owner Todd Boehly’s club has seemingly to have activated.
BREAKING: Jadon Sancho will return to Manchester United after failing to agree to personal terms with Chelsea 🚨 pic.twitter.com/1F55sXWoT4
— Sky Sports Premier League (@SkySportsPL) June 3, 2025
As per the likes of The Athletic, Sancho is set for a return to MUFC and Carrington as he waits to see what the INEOS administration and new manager Ruben Amorim (who is yet to have the 25-year-old among his options since arriving at Old Trafford) do with him.
It remains to be seen whether or not the former Man City youth star will make another appearance at the Theatre of Dreams itself, but with co-owner Jim Ratcliffe said to be strapped for cash and yet still looking to bring in new players, they’ll be hoping at least fetch a decent fee for the him.
Sancho registered five goals and 10 assists during his time at Stamford Bridge, and despite perhaps not lighting the world on fire, he proved to be a useful addition to the squad and contributed in some big moments – that recent European final being the standout this season.
Nevertheless, it is believed that Chelsea were unwilling to match the salary paid by his parent club, with the one-time national team starlet said to be on weekly wages of around £300,000, according to reports.
Born in the capital himself, Sancho grew to be favoured by a sizeable portion of the supporters, and while the Man United fan base is pretty divided when it comes to Sancho coming back, there are plenty of Blues that will miss him.
Meanwhile, regardless of his return to United, Sancho being moved on rather quickly looks the most likely outcome now that the summer transfer window is open.
Manchester United have revealed their latest fashion collaboration with popular homegrown streetwear designers Drama Call, sharing a new teaser on social media.
The football club may be faltering on the pitch, but commercially it’s still one of the best-known and most successful brands on the planet.
More specifically, they’ve made some big splashes when it comes to merchandising and fashion spin-offs in particular, with reproducing retro kits and other collabs like the Adidas x Stone Roses line, which dropped in February last year.
These releases quickly go on to become collector’s items, and that will almost certainly be the case with Man United’s upcoming Drama Call crossover, which they announced in fine fashion – pardon the pun.
Plenty of Drama Call die-hards will be scrambling for this one.
For those unaware of Drama Call, the local fashion label is hugely popular across the region, regularly worn by the likes of Aitch, Headie One and several other celebrities.
It’s actually not even the first time Drama Call and United have worked either, previously colliding to create a limited edition version of the classic blue 1988 away kit back in 2023.
As for this latest United x Drama Call collab, we have very few details on when the release can be expected; all fans can do is try and glean whatever clues possible from the teaser video above.
We always enjoy footballers trying their hands at acting, no matter the result, to be fair. Who can forget Wayne Rooney meeting Deadpool?…
So, if you’re a fan of the viral streetwear brand, watch this space.
Daisy Bradbury -
9th October 2020 
