Hip Flask scours the globe to bring the best craft beers direct from brewers to your doorstep.
It’s as simple as that.
But perhaps ‘simple’ is not the word, as without a great deal of passion and drive to make it work, this finely-tuned operation founded right here in Greater Manchester would fall short, but after two furloughed friends started the company with ambition and the intent of selling to a couple of people they knew, Hip Flask has since flourished.
The craft beer delivery company has taken hundreds of Mancunians on “a journey of beer discovery” since the start of lockdown, and it’s all done through expertly-selected picks with the perfect blend of flavour, character and strength to please the palate.
A Pub In A Box, you could say – which also happens to be the name of its first collection.
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Hip Flask is the brainchild of Sam and Phil – childhood friends with a mutual love for all things craft beer – who after finding themselves, like many others, with a few extra hours on their hands at the start of April this year, started chatting about what they could do to fill the time.
“We’re both into our beer and we’d compare notes on any new and interesting beers we’d tried since we last met.” Sam explained to us.
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“We subscribed to a couple of craft beer delivery companies, but we found them a bit lacking,
“There didn’t seem to be any context to the beers we were drinking or any information on who produced it [and] we know the passion and the artistry that goes into making craft beer [so] we wanted to show this to other people.”
The Manchester Box by Hip Flask
It wasn’t all smooth sailing though at the start.
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Sam continued: “We naively thought it would be a case of buying the beer and start selling.
“It turned out we needed a couple of licences before we could do that, but eventually, we’d licensed a spare bedroom in my house in Manchester to sell craft beer and Hip Flask was born.
“We started selling a few boxes to friends and we’ve slowly grown from there”.
And it’s fair to say that a pretty significant part of that growth is the city in which it was born, or more specifically, a hand-picked collection of beers that pays homage to and celebrates everything the city is loved around the world for.
So, what exactly is The Manchester Box then?
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The Manchester Box by Hip Flask
Well, every proud Mancunian knows that Manchester is a city with a rich and iconic history, right?
Think the Haçienda, L.S. Lowry, Paul Scholes, Emmeline Pankhurst, Franny Lee, Liam & Noel, Caroline Ahern, Anthony Burgess, Shelagh Delaney, FAC51, and not forgetting Vimto, of course – but Hip Flask wants to show the world that beer needs to be added to that list too.
The Manchester Box is designed to “highlight the unique identity of Manchester” and is filled with some of the best beer this city has to offer.
“Pubs and breweries have been some of the hardest hit financially throughout this year, particularly in Manchester,” said Sam, “[and] we wanted to do what we could to help, so we created The Manchester Box,
“A celebration of Manchester’s brilliant independent craft breweries.”
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“We wanted to capture the spirit and the vibe of Manchester and the city’s continual defiance in the face of adversity. Manchester has a history of pulling together in dark times and that’s what we wanted to achieve with this box.”
Say hello to the Manchester Box! Featuring 12 beers from our favourite Manchester breweries.
Manchester is iconic for football, art and music. We want to show the world that beer needs to be added to the list.
An ideal Christmas gift for any beer lover, or even just someone with a special place in their heart for the rainy city, The Manchester Box is filled with a diverse range of lagers, pale ales and IPAs created in breweries across the region.
Each box contains a total of 12 specially-selected beers (5x 440ml cans and 7x 330ml cans).
Beers from beloved Greater Manchester breweries Alphabet, Beatnikz Republic, Brightside, First Chop, Seven Bro7hers, and Shindigger all proudly feature.
It also comes complete with tasting notes on all of beers featured in the collection as a way to enhance the drinking experience, as well a map with details about the breweries that each of the beers have been crafted in, adding depth to each sip.
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And crucially, the purchase of each box directly contributes to small and independent local businesses at a time when they truly need the support more than ever before.
The Manchester Box by Hip FlaskThe Manchester Box by Hip Flask
The Manchester Box will set you back just £35 for the full collection.
Hip Flask is currently offering free local delivery to households within eight miles of its premises, and national delivery of £4 or free on orders above £50.
All boxes are expected to be delivered within three working days of the order being placed.
More information can be found via the Hip Flask website here, and you can also keep up to date with Sam, Phil and the Hip Flask team on Facebook, Twitter and Instagram.
Liam Broady is on the comeback – here’s why you need to watch out for him at Wimbledon
The Manc
Local tennis player Liam Broady is quietly rising back up the ranks on the ITF Tour, and here’s why we think you should watch out for him come Wimbledon 2026 this summer.
He is physical proof that the ATP Tour ranking means so much to a player’s career.
The Stockport-born tennis player has suffered many injury setbacks since turning pro in 2014. With a host of ankle and back injuries plaguing his playing career, he has had to turn to the ITF (International Tennis Federation) Tour to climb the rankings once again.
He is currently placed at 283* on the ATP (Association of Tennis Professionals) Tour after reaching two semi-finals in the space of a month.
With wins on two of Portugal’s hard courts in Faro and Santo António, the 32-year-old has climbed from rank 303 at the start of the year to under the threshold in less than three months.
His hard work on outdoor courts is paying off as his seeding is slowly improving, and his opponents are becoming less of a challenge.
For the unititated, the ATP ranking is decided by a points system that determines your playing level, and therefore who you can possibly draw, with lower seeds getting tougher games as they need more points, and vice versa.
These point tallies factor into every win, loss, serve, and shot as it propels you up or down the table.
With an injury over Christmas, the Stopfordian Team GB player came back stronger for the start of the annual tournament calendar and now looks to be in fighting form on the ITF Tour.
He’s definitely had to tackle some obstacles over the years, both on and off the court…
Competing solely on outdoor hard courts to gain his fitness levels back is necessary, but the grass courts – his speciality – will come around with time and consistent form, with Wimbledon being his home tournament and his highlight of the competitive calendar.
His career best ranking was 93, after becoming the first British wildcard entry to beat an ATP top five player in 2023 when defeating Casper Rudd on Wimbledon’s centre court.
His win against the Norwegian in round two sent him into the top 100 rankings for the first time, and into the shining spotlight alongside British tennis stars.
The adverse effects of time away from the tour are clear to see with Broady’s peaks and dips in the table below; this means taking a hit to player motivation, game-to-game momentum and teamworking within doubles pairs.
Liam Broady’s career rankings progression chart. (Credit: ATP Tour)
It is a likely situation for players to neglect their doubles career without the added stress of injury, so if they are to arise, it does not just impact individual physicality levels but also communication between doubles pairs.
A fellow British player with similar injury problems is Emma Raducanu, who rose to fame with a shocking US Open grand slam win as a qualifier. Since her win, she has had multiple surgeries, which saw her plummet down WTA (Women’s Tennis Association) standings due to time spent off court.
The issues that come with injury upsets can make a career really difficult to reclaim, even at a young age; tour rankings can be brutal on game time and match opponents, such as Broady’s Wimbledon draw against Holland’s Van De Zandschulp and Raducanu’s recent draw against American no.3 Anisimova.
We hope to see Team GB’s athletes fit and ready to fight on tour, and we have a strong feeling we’ll see native talent Broady back in the spotlight where he belongs.
Gig review | KEO at the O2 Ritz in Manchester – Sometimes you just KNOW…
Danny Jones
Fontaines D.C., Turnstile, Wunderhorse, Sleep Token, Neck Deep; sometimes it only takes a few listens and a live show to KNOW that a band is going to catch fire and go on to be huge – for Audio North and KEO, it only took a few.
But having now seen KEO for a third time, collectively, we’re more convinced than ever that they’re going to be massive.
Sadly, a prior engagement meant that we just missed catching the support act, Tooth (though we did hear great things rumbling around the eager young crowd), but there was no chance we were going to miss this lot show off how very good they are at what they do.
And there was absolutely no chance they were going to disappoint us, either…
We first caught this fast-rising post-grunge outfit live in action at Kendal Calling last year, where they somehow turned a daytime slot on the Woodlands stage into a moody mid-evening mosh.
They had even less fully produced and officially released music out then, but then we had the pleasure of watching them at The Key Club in Leeds this past October, and they were even better; punchier, more graduated at their game, and their fandom seemed plenty strong already.
As it turns out, that same progression proved true in Manchester, as KEO played their biggest headline show to date, and that same cult following only appeared more fervent than ever.
They might be based down in the capital, with roots in Portugal, brothers Finn and Conor having grown up there, but they certainly know a thing or two about how to please a Northern audience.
Of course, we’re sure they go off just as hard down in the capital – in fact, we’re certain they do – but the response they got from two sold-out rooms full of Yorkshire folk and us equally discerning Mancs felt like they had well and truly passed the litmus.
With flying colours, may we add.
Everything from the raw ’90s rock feel to the aesthetic hits just right. (Credit: Audio North)
It’s also worth noting that these London lads have built up this hype like very few ever manage to do: by developing a sterling live reputation right from the off and putting top-notch shows first.
For those unaware, they only just released their first five-track EP, Siren, back in June 2025, yet they’ve been packing out venues and festival stages pretty much since day dot, with die-hards growing their love for the band via performance and initially only learning the lyrics through social clips and snippets online.
While some have questioned why they’ve been chosen to headline this year’s Neighbourhood Festival here in Manchester city centre before they’ve even dropped a debut album, you only need to hear the entire Ritz screaming back the lyrics to ‘I Lied, Amber’, ‘Thorn’ and ‘Hands’ to know they fit the bill.
Frontman Finn pours so much unbridled power and emotion into his vocals, guitarist Jimmy Lanwern didn’t even need to look to know that his riffs were ripping the roof off, and they’ve quickly moved far beyond the early Wunderhorse parallels – they’re their own beast just waiting to be fully woken.
Emily Sergeant -
4th December 2020 
