The Trafford Centre doors may currently be closed to all non-essential retail, but once restrictions allow, there’s some new names ready and waiting.
With England firmly within the third national lockdown amid the coronavirus (COVID-19) pandemic, only a handful of essential retail outlets are still serving in The Trafford Centre, while hospitality businesses are just permitted to offer takeaway services, but the mall is still gearing up to “bolster the fashion, wellbeing and food offering in 2021” with four new openings.
These new openings include the North West-based fashion retailer Forever Unique, luxury cosmetics brand Rituals, Manchester-born burger and shakes chain Archie’s, and the launch of US-based Slim Chickens.
The bricks and mortar launch of women’s occasion wear retailer Forever Unique – which was founded by husband-and-wife team Seema and Sandeep Malhotra ten years ago – has seen the Manchester e-commerce brand sign for a unit near Selfridges on the upper mall, after the company has since grown rapidly as an online-first brand, successfully breaking into international fashion markets, and securing stockist partnerships in over two-dozen countries.
“Over the last 12 years, our main priority has been to successfully expand into new markets and raise the profile of the brand.” Seema and Sandeep Malhotra said.
“Our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique and we’ve seen increased demand for accessible ways to shop, so we’re excited to be offering a store at The Trafford Centre where customers can physically see and shop the product in a more intimate retail experience.”
The Trafford Centre
Alongside this, the Trafford Centre is also expecting a boom in wellbeing purchases this year.
As consumers look towards post-pandemic treats – with leading market research company Kantar suggesting good value holistic care as a key retail theme for 2021 – luxury cosmetics and home brand Rituals has also joined The Trafford Centre.
The brand is set to cater to this popular wellbeing trend from a 1,500 sq. ft. unit located close to the Main Dome near Selfridges.
And when it comes to new eateries, iconic Manchester-born burger and shake bar Archie’s has taken a 6,500 sq. ft. unit in the upper-level of The Orient, and Slim Chickens – which focuses on Southern US hospitality to deliver a fast casual dining experience – has also agreed a lease
This is Slim Chickens’ first restaurant in the north of the UK, and it is currently occupying a 3,500 sq. ft. space in The Great Hall.
Having opened late last year, Archie’s and Slim Chickens have joined other eateries in The Orient, and will be providing both deliveries and click and collect services for the duration of lockdown and until normal service is resumed.
Both are eager to welcome diners to sit in once restrictions allow.
Speaking on the mall’s new openings, Nick Williams – Senior Director at CBRE, The Trafford Centre Asset Manager – said: “As one of the UK’s most popular retail and leisure destinations, The Trafford Centre continues to enhance the vibrant mix of brands available to its visitors to reflect consumer trends and create opportunities for emerging brands to reach a wider audience.
“We are absolutely delighted to welcome these new brands and look forward to our visitors enjoying their unique offerings.
“Across the retail and F&B categories, we’ve seen some exciting additions to the centre’s brand line up this year from both regional and internationally recognised brands [and] these signings demonstrate confidence in the long term outlook for The Trafford Centre as we look forward to 2021 and beyond.”
Adrien Welch
To help “make the centre a safe place for all”, The Trafford Centre asks that visitors remember to always follow marked routes and visit with their household / social bubble only.
Everyone that visits the centre, whether that’s to work or shop, will need to wear a face covering too.
The Trafford Centre defines a face covering as “something which safely covers the nose and mouth” and visitors can use reusable or single-use face coverings, as well as also use a scarf, bandana, religious garment or hand-made cloth covering, but these must all securely fit round the side of the face.
To ensure safe social distancing, the centre will be observing capacity limits and this means that customers may be asked to queue outdoors during busier periods and are advised to dress appropriately for the winter weather.
A number of car parks and entrances will also remain closed to help manage capacity.
Enhanced hygiene regimes will continue, with regular deep cleaning of key areas and touchpoints like escalators, toilets and keypads, and hand sanitation stands will also remain at entrances and throughout the centre.
The COVID-safety measures are hoped to “provide all visitors with additional reassurance” and further information can be found here.
Opening Times
Monday – Friday: 10am – 10pm
Saturday: 10am – 9pm
Sunday: 12pm – 6pm
You can find more information ahead of visit via the Trafford Centre website here.
Trending
Bryan Mbuemo transfer saga looks to finally be over as Manchester United agree deal with Brentford
Danny Jones
In one of the biggest transfer sagas of the 2025 summer transfer window, it looks like Manchester United have got their man, as an agreement with Brentford FC is in place and a move for Bryan Mbuemo looks to be a done deal.
Following weeks and weeks of speculation, minor nudges back and forth in the market, it has now been reported that French-born Mbuemo is heading to Man United, having made it apparent that Old Trafford was his desired destination for some time.
Having initially entered a bid of around £45 million before bonuses last month, the west London club stuck to their guns and appear to have got their overall asking price for the player.
According to Ornstein, a trusted transfer source and ever-reliable journalist, United are expected to pay Brentford an estimated £65m for Mbeumo’s signature.
However, with add-ons of approximately £6m, the attacking midfielder’s total price comes out at more than £70m, making his a fee a sales record for a now established Premier League side who have become known as a ‘feeder/selling club’ with excellent recruitment.
It is also said that MUFC and INEOS have arranged for a payment structure that will see the transfer funded over the course of four-year instalments, with a contract valid until 2030 and the option to extend by a further 12 months.
Well-known for using the so-called ‘Moneyball‘ model to their success in recent years, Mbuemo was signed by the Bees back in 2019, when they were still in the Championship, and he cost just £5.8m from ES Troyes AC – also a club record signing at the time.
Fast forward just a few seasons, not to mention 121 goal contributions in all competitions (28 of those coming last season alone), and he’s been deemed worth about 12 times that amount.
Here are just a few reasons why they’ve been after him.
"He's a player who likes to attack space!" 🔥
With Bryan Mbuemo Manchester United-bound, what can we expect from the winger? 👀 pic.twitter.com/ebmG8scUBy
Still just 25 years old, it’s fair to say he fits the balance of age and experience that the club are looking to recruit, as well as boasting a profile that suits the system Ruben Amorim is looking to deploy with his ever-shifting squad.
At least on paper, anyway.
Meanwhile, outgoing deals are still expected to be completed before the end of the summer window, with key first-team players like homegrown Marcus Rashford, Alejandro Garnacho, and loanee Antony all still expected to depart.
A petition has been created to make Prestwich’s Oasis-inspired ‘Aldeh’ sign permanent
Danny Jones
We love how Greater Manchester, the UK and, indeed, the whole world have been gripped by Oasis fever – even brands like Aldi, who recently renamed one of their local shops ‘Aldeh’ in honour of Oasis and Manc accents everywhere; in fact, there’s even a petition to make it permanent.
And it’s already starting to gather some steam…
That’s right, the Aldi in Prestwich – or ‘Aldeh’ as we shall hopefully refer to it from now until forever – has seen not just local shoppers in and around Bury, but Oasis fans and even just curious Mancunians visit the location to see it for themselves.
In case this silly but oddly satisfying bit of news somehow passed you by, here it is in all its (What’s the Story?) Morning Glory:
A slightly caricatured and over-the-top impersonation of the most Gallagher-esque voice ever? Maybe. Fun to record? Definitely Maybe.
The sign itself has stood outside the branch located near Heaton Park for just over a fortnight now in honour of the Live ’25 reunion gigs and has drawn plenty of attention.
As described by the creator of the petition, Ella Curtis – a Manchester native herself – “photos of the sign went viral, because it tapped into something meaningful: pride in where we’re from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque.”
Simply entitled, ‘Make “Aldeh” Permanent: A Tribute to Manchester’s Musical Legacy’, you can find a lengthy and surprisingly inspiring explanation detailing why the petition matters down below.
“1. A Tribute to Manchester’s Cultural Legacy
Manchester’s contribution to music – and to British culture more broadly – is unmatched. Oasis gave the world BritPop and helped define a generation. The ‘Aldeh’ sign reflects that heritage in a way that feels authentic, local, and proud.
2. A Source of Local Pride
As a proud Mancunian, I’ve seen the reaction firsthand. The sign has brought a real sense of community, joy, and identity to the area. People stop to take pictures, to smile, to talk. In a time when towns often struggle to feel distinctive, this simple change has sparked something genuinely positive.
3. A Cultural Landmark in the Making
In just a short time, the sign has become a local attraction and even a landmark – a destination for fans. It is a symbol and reminder of how we, as Mancunians all came together to celebrate one of the biggest reunion concerts from one of the world’s biggest bands happening right on our doorstep!
The ‘Aldeh‘ sign might have started as a temporary campaign, but it’s come to mean something more – to this city, to its people, and to anyone who recognises the power of music and place.”
Of course we’ve signed it. (Credit: Screenshot via Change.org)
Already listed on Google as a ‘cultural landmark’, even boasting 5-star reviews, Aldi themselves have responded by saying: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers.”
It’s your time to shine, folks – we’ll worry about the two later.
The ‘Aldeh’ petition page ends with a simple but moving message: “Sign if you agree – let’s make ‘Aldeh’ a lasting part of Manchester’s story.”
Listen, it’s very rare that you see a city, a country and arguably the entire world taken over by a collective obsession and unified love of music and art; with that in mind, you best believe we’re right behind this.
And if you fancy tacking the ‘Aldeh’ sign onto a tour of important Oasis heritage sights in 0161, then look no further.
Emily Sergeant -
12th February 2021 
