The online gambling industry has been thriving lately throughout the UK due to the technological advancements that led to better privacy and security regulations, safer payment methods, and a wide variety of game choices.
From the latest statistics, it looks like online casinos contributed the most to the industry’s 2020 gross gambling yield of £14.22 billion.
Because this market is becoming increasingly popular amongst Brits, there is a tighter focus on responsible gaming. More and more companies are showing their support towards this initiative, wanting to ensure an immersive, but safe experience for each user.
The Gambling Commission in Great Britain, which is the regulatory body of all gambling operations taking place in the UK, has recently shared its strategy for the next three years. With a desire to remain flexible, the strategy highlights the steps needed to maintain a fair and safe gambling market for all individuals.
The Commission’s goal is to protect players and their personal data through the licenses they offer to gambling operators. In order to get one, they need to follow rigid, pre-established standards and consumer protection practices. Online casino experts are also lending a hand in keeping players safe, while ensuring they get the best services available. There are various options to choose from when it comes to online casinos, as seen on CasinoWings, who compile in-depth reviews of sites and providers, and thorough research is necessary to stay well-informed.
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An important initiative that is due to start this summer throughout the country, including in Manchester, was launched by Entain, the leading British betting, and gaming operator. The Advanced Responsibility and Care (ARC) player protection initiative is claiming to be the first in the industry to use technology to personalise protection for each player. The programme will be able to check the financial situation of each individual and then set stake limits according to the results.
This functionality has been rolled out across all 14 of Entain’s brands, including PartyCasino and Ladbrokes. PartyCasino is one of the world’s largest online casinos, a fully integrated platform with over 500 games on offer, ranging from traditional casino games like blackjack and roulette to the most modern video slots. Meanwhile, Ladbrokes is one of the most recognisable gambling names in the UK, with over 50 years experience and a growing online presence.
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The technology implemented in the ARC framework mixes artificial intelligence with big data. It collects existing customer data that is commercially available and combines it with behavioural indicators. The behavioural indicators involved in this process are fluctuations in stake levels, evidence of chasing losses, and erratic play. This way, the software would be able to predict an individual’s potential financial risk and provide the highest level of protection to the players that need it the most.
Overall, the online casino industry is doing a great job at promoting responsible gaming and improving its services so that players have a wide variety of resources. Technology, particularly AI, has been used for a while now to provide a safe space, as well as a personalised gaming experience. By embracing interactive technology and implementing it into its operational model, the industry has managed to evolve and maintain a strong customer base.
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Everton manager Sean Dyche randomly pops up in the music video for Blossoms’ new single – and he’s great
Danny Jones
Did anyone else think they’d ever see Sean Dyche make his acting debut in the role of a Northern crime boss in a silly little music video for the Blossoms?
No, us neither but that’s the bizarre alternate reality we’re living in, apparently.
Blossoms are currently working on the fifth studio album and have already released their lead single entitled, ‘To Do List (After The Break-Up)’, but now they have a new song out as well, with a rather amusing music video to go along with it and somehow Sean Dyche has found himself the star.
The Stockport band teased the curious collaboration in April, giving us just short glimpses of the Everton manager and former Burnley boss with very little explanation – all we know is that it looked funny and it was.
Dyche is still busy trying to finish the Premier League campaign as strong as possible after successfully navigating the Toffees to safety even in spite of their points deductions this season, but it sounds like keeping them up has given him enough time to moonlight as an actor.
Sending the indie five-piece on a mission to collect something of value (yes, that’s all the info we have at this point as the story is still to be continued), it looks like the Kettering-born coach has a larger role to play in whatever this narrative turns out to be.
Playing what can only be described as some kind of semi-Manc mafia figure on the hunt for a very valuable piece of art, i.e. a big giant gorilla statue – one that many Stopfordians spotted being lugged around various parts of the borough –
They also shared a little bit of BTS footage from the shoot for the music video last week. Some lovely head-bobbing and unassuming surroundings here:
As for the track itself, it’s a bit of stylistic change for the lads who’ve mastered their 80s-tinged indie formula over the past decade but it’s an absolute pop and is already stuck in our heads.
Revealing that they’ve collaborated with contemporary funk, disco and electronic icons Jungle on the track, it doesn’t take too long to hear the influences. Look forward to hearing it at Wythenshawe Park this summer.
You can watch the music video for ‘What Can I Say?’ and the ginger-goatee’d football manager extraordinaire in full character HERE.
He’s not the only footballing figure who’s made an entertainment crossover recently either.
Featured Images — Blossoms (via YouTube)/Virgin EMI
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KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.