Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
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The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
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It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
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“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Liam Gallagher says he’ll ‘gig in Lidl’ if Co-op Live still isn’t ready – and they sound pretty game for it
Danny Jones
Following the ongoing palaver with Co-op Live, Liam Gallagher has joked that he’d happily play his scheduled gigs in a Lidl if the arena still isn’t ready – at least we think he’s joking…
With Liam Gallagher having been named as one of the first acts booked to play Co-op Live last year, many are now wondering whether the venue will even by June, with the former Oasis frontman set to play four Definitely Maybe 30th-anniversary sets. That being said, he’s come up with a solution if not.
Vintage LG, we’ll give him that.
Obviously a bit of a tongue-in-cheek quip at the venue being sponsored by a supermarket and convenience store chain, it could have been any other competitor that the ever-witty youngest Gallagher brother picked but it somehow made it extra funny that he chose a budget brand like Lidl.
However, with the 51-year-old already having fun with stunts like voicing the tannoys on the Metrolink last year, for instance, we wouldn’t put it past him to take this joke a little further.
Better still, not that we’re getting carried away or anything but Lidl themselves seem pretty keen on the idea too; they even spent the time to build an entire setlist for the fictional show. Fair play.
Can you imagine? Liam Gallagher swapping the occasional tambourine shake for beeps from a barcode scanner as he moves back and forth on the conveyor belt. We know it’s absolute nonsense and we definitely shouldn’t be even remotely considering it… BUT it’s the stuff of dreams and strange things have happened.
A lot of stranger things have happened this week alone. As for the latest with Co-op Live, the Chairman and CEO of key-backers Oak View Group, Tim Leiweke, issued a full statement sharing his “sincere apologies”and insisting that they understand “there is work to be done to rebuild your trust in us.”
With the likes of Olivia Rodrigo, Peter Kay, The Black Keys and more having their gigs pulled by the venue due to numerous issues, including an air conditioning unit falling from the ceiling, fans are understandably fearful that other upcoming events could face delays or general misfortune.
Much like the venue itself, we imagine we’ll be playing catch-up on this whole saga for the foreseeable, but here’s a recap of the story so far: