Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
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The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Roxy’s Fizzing Cherry contains pieces of cherry, popping candy and biscuits / Credit: Cadbury UKJosh’s Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit / Credit: Cadbury UK
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
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It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
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“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
Sophie’s No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits / Credit: Cadbury UK
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
Classic FM will be back playing calming music for anxious pets this Bonfire Night
Emily Sergeant
Classic FM will be back playing calming music for anxious pets during this year’s fireworks season.
Bonfire Night may be loved by us humans for the spectacular firework displays and all the festive-themed activities that come along with it… but sadly, the November holiday isn’t quite so fun for our four-legged friends.
Loud bangs, flashing lights, and unpleasant strong smell of spent explosives are just some of the reasons why fireworks are frightening to pets.
Not only that, but with multiple bangs occurring from numerous displays across this time of year, pets are rarely able to pinpoint when and where the booming explosions are coming from, therefore creating even more anxiety around this time of year.
Classic FM will play calming music for anxious pets during this year’s fireworks / Credit: DESIGNECOLOGIST (via Unsplash)
Which is why, for the ninth year running now, Classic FM is once again teaming up with the RSPCA for two Pet Classics programmes packed with ‘the most soothing and comforting classical music’.
The music has been handpicked to help calm and settle any anxious pets.
A survey by the RSPCA revealed that almost two-thirds (63%) of animal owners reported their pet was distressed during fireworks season, and that playing relaxing music was the most common way (36%) to help calm or prepare their animal.
Presenters Dan Walker, Aled Jones, and Dawn O’Porter will each host a night of the specially created programme to help keep the nation’s pets calm through the whizzes and bangs.
Dan will present the first programme on Bonfire Night itself (Thursday 5 November), and then as celebrations continue throughout the weekend, Aled will be on hand to bring some peace to Friday 6 November, and Dawn picks up the baton on Saturday 7 November.
All three Pet Classics programmes will be broadcast from 5pm to 10pm, and you can listen on Classic FM or Global Player available across the UK.
Featured Image – The Manc Group
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What is the UK’s national dish? New survey reveals Brits’ pick in landslide victory
Emily Sergeant
If you’ve ever thought to Google the question ‘what is Britain’s national dish?’, then you probably came away thinking it’s chicken tikka masala.
But is that actually the truth? A new survey has disproved the claim, massively.
There’s no denying that chicken tikka masala – an Indian curry that’s actually widely thought to have been created in Britain – is a popular dish that’s loved by many, but despite what many headlines have claimed over the years, a new YouGov survey has revealed it’s not what Brits consider to be the country’s ‘national dish’.
YouGov conducted two online surveys earlier this month, made up of 2,079 and 2,104 adults aged 18+ living in Great Britain.
And, in their own words, Brits chose fish and chips as the country’s national dish, making it the ‘resounding’ winner with 49% of the vote.
What is the UK’s national dish? A new survey has revealed Brits’ pick in a landslide victory / Credit: The Manc Group
With nearly half of the overall vote, this puts fish and chips far ahead of the roast dinner in second place, which only 24% of people picked – including the 6% who made sure to specify a beef roast.
In fact, only 3% of Brits actually name chicken tikka masala as the UK’s national dish, although 52% in the survey did confess that they eat some form of curry at least once a month, so it is still a popular pick regardless.
Fish and chips is by far the most common answer across all generations too, according to the survey (45-50%), with the biggest difference between age groups being that 18-24 year olds are less likely to have nominated roast dinner and more likely to have chosen chicken tikka masala instead.
What do Brits say is the UK’s national dish?
Fish and chips – 49%
Roast dinner – 24%
Chicken tikka masala – 3%
Curry (non-specific) – 2%
Full English breakfast – 2%
Bangers and mash – 1%
Cottage or shepherd’s pie – 1%
Other – 3%
Don’t know – 15%
The survey also showed that, of the three top contenders for the UK’s national dish, roast dinners are the most frequently eaten, as 52% of people said they eat them on a monthly basis – including 16% who do so every week.
Aside from the frequently mentioned dishes, some survey respondents also gave shoutouts to the full English breakfast (2%), bangers and mash (1%), and cottage or shepherd’s pie (1%).
Emily Sergeant -
22nd June 2021 
