Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
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The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Roxy’s Fizzing Cherry contains pieces of cherry, popping candy and biscuits / Credit: Cadbury UKJosh’s Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit / Credit: Cadbury UK
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
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It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
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“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
Sophie’s No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits / Credit: Cadbury UK
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
Salford RLFC issue statement as head coach Mike Grady departs after less than three months
Danny Jones
Salford Rugby League Football Club have issued an official statement following the departure of head coach Mike Grady, who has left the role after less than three months in the job.
It has been insisted that this is not a sacking, but rather a joint decision to terminate his contract.
Grady, who took up the mantle at the start of this project following the end of the Salford Red Devils era, was only appointed on 5 January.
He had previously been in charge of the Red Devils’ women’s side over the past couple of years, but moved over to hopefully lead this new era forward.
As you can see, the club confirmed in a statement that they and Grady have “mutually agreed to part ways due to changes in his personal circumstances.”
They go on to write: “We are forever indebted to Mike for his unwavering commitment to the club. We want to thank him for all his hard work since taking on the role as Head Coach in very challenging circumstances in December.”
Also sharing a comment from former player turned CEO, Ryan Brierley, he said: “Mike came in as Coach at a time when the club had just come through one of its toughest times with the double impact of relegation and liquidation.
“He was willing to roll up his sleeves and bring stability to the club on the pitch. The fact we were able to field a team against Oldham in January, after only three weeks, speaks volumes about his commitment and determination. To beat Hunslet at home only four weeks later was a fantastic achievement.
“Mike will always be remembered as the person [who] strived and achieved the objective of sending out the first Salford team of this new era. A team running onto the pitch, after so much hard work, gave us all something to cheer about. We also remember how well he successfully guided our women’s team to third and fourth place finishes in the Championship.”
Sharing his own farewell message, he went on to add: “I want to thank Ryan for the opportunity to represent this great club and fan base. What we created at the start of the year was pretty special, and I’m proud to have built that.
“I’m happy to leave the club in a better place than I found it and wish the club all the best for the future.” Salford RLFC have already assured that they are now recruiting for his replacement.
Football fans rage over the cost of the new England kits for 2026 World Cup
Danny Jones
It’s that time again: lots of Three Lions fans have been left furious over the cost of new England kits, and having seen the latest price, we’re not surprised.
No, seriously, the world of football fashion is getting seriously out of control…
With the squads for this month’s national team camp having just dropped, March has also seen the release of the new England home and away shirts – both of which are pretty nice, if you ask us.
In case you haven’t seen it already, here’s an extended look at the reveal video, which debuted the new white and red strips ahead of the 2026 World Cup over in the USA:
You can find the full England kit range and all the prices right HERE.
All that being said, something we don’t like the look of is the price tag, and we’re far from the only ones – a good chunk of social media is up in arms about it.
While one person said, “Baffling anyone paying those prices”, and another quipped, “Then treat yourself to a World Cup ticket for three grand” – match prices having also been raised as a concern – the general consensus seems to be ‘game’s gone’, to use a seemingly timeless phrase.
Another sarcastically wrote, “I have no idea why the counterfeit shirt economy is booming when you can get an original [at] such a good price.”
For example, it didn’t take long for someone to share their most recent and more affordable overseas order along with the caption: “Surely no one is genuinely paying £90 for that when you can get it just as good on DHGate for £10.”
While fake footy shirts are a growing obstacle for manufacturers and suppliers all over the world, for an increasing amount of the general public, it’s now becoming genuinely the only viable way they can justify spending money on the latest kits.
Its a nice kit. But I def do not have £155 lying about.
For context, the above post is an example of the authentic player version worn in matches, which features Nike’s breathable AERO-Fit fabric.
However, even just the standard adult replica version is currently retailing at nearly £90; juniors ‘Stadium’ shirts are priced at £64.99, a full kids ‘Mini’ kit is nearly £50, and even a pair of shorts will set you back either £44.99 or £32.99, depending on whether you’re a kid of grown-up.
When you take into account the countless parents hoping to put a smile on their little one’s face by getting their favourite player’s name on the back of the new England jersey in time for the World Cup, it’s no wonder the Classic Football Shirts and hand-me-down vintage kits culture is so strong.
Emily Sergeant -
22nd June 2021 
