Cadbury’s annual ‘Inventor’ competition is back this summer – with three new fan-made Dairy Milk bars hitting shop shelves across the UK.
The iconic British chocolate brand is spoiling those with a sweet tooth by introducing a trio of new flavours to its classic Dairy Milk range. But, as part of the popular competition, Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour gets to stay on supermarket shelves.
Now in its third year, the Cadbury Inventor competition challenges the nation to come up with new and exciting flavours.
Over 180,000 entries were submitted by budding inventors across the UK and Ireland this year.
The new Dairy Milk bars – which are now available to get your hands on – are Roxy’s Cadbury Dairy Milk Fizzing Cherry, Josh’s Cadbury Dairy Milk Banoffee Nut Crumble, and Sophie’s Cadbury Dairy Milk No Frownie Brownie.
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The Fizzing Cherry flavoured-bar contains pieces of cherry, popping candy and biscuits, while the Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit, and the No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits.
Roxy’s Fizzing Cherry contains pieces of cherry, popping candy and biscuits / Credit: Cadbury UKJosh’s Banoffee Nut Crumble is made up of fudge pieces, golden almond caramel and biscuit / Credit: Cadbury UK
Cadbury is asking fans to taste each chocolate bar and pick their favourite based on a listing of tasting criteria, which features everything from the design of the packaging and the smell of the chocolate, right to the texture, feeling, nostalgia factor, and of course the taste.
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It’ll be a tricky decision, but someone’s got to make it.
“We know the Cadbury Inventor competition is a fan-favourite because it allows for delicious new ingredients and flavours to be explored and tasted,” said Pippa Rodgers, Brand Manager at Cadbury UK.
“This year has really set the bar high.
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“Together with Josh, Roxy and Sophie, we couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation – but sadly there can only be one winner [and now] it’s time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year.”
Sophie’s No Frownie Brownie includes chocolate brownie chunks, salted caramel chips and biscuits / Credit: Cadbury UK
The three new Dairy Milk bars are now stocked at all major supermarket retailers across the UK, and you can cast your votes online via the Cadbury Inventor website here.
You can vote for your favourite to be crowned the winner up until 5 September 2021.
‘The average cost of a pint’ in the UK by region, according to the latest data
Danny Jones
Does it feel like pints keep getting more and more expensive almost every week at this point? Yes. Yes, it does, and while you can’t expect a city as big as Manchester to be one of the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the ‘average cost of a pint’ is down south, up North and everywhere in between.
While the latest statistics provided by the group aren’t granular enough to educate us on Greater Manchester’s pint game exactly, we can show you how our particular geographic region is looking on the leaderboard at the moment.
That’s right, we Mancunians and the rest of the North West are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th – according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) – who also use AI and the latest technology to deliver their insights – we can accept it might seem like it’s been a while since you’ve paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don’t shoot the messenger, as they say; unless, of course, they’re trying to rob you blind for a bev. Fortunately, we’ve turned bargain hunting at Manchester bars into a sport at this point.
We might not boast the lowest ‘average’ pint cost in the UK, but we still have some bloody good places to keep drinking affordable.
London tops the charts (pretends to be shocked)
While some of you may have scratched your eyes at the supposed average pint prices here in the North West, it won’t surprise any of you to see that London leads the way when it came to the most expensive pint when it came to average cost in the UK.
To be honest, £5.44 doesn’t just sound cheap but virtually unheard of these days.
CGA has it that the average cost of a beer in the British capital is actually down 15p from its price last September, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much par for the course the closer you get to London.
Yet more reason you can be glad you live around here, eh? And in case you thought you were leaving this article with very little, think again…
Benson Boone has announced a headline gig in Manchester – and it’s a big one
Danny Jones
American pop sensation and unrivalled king of unnecessary front flips, Benson Boone, has just announced his first-ever headline Manchester arena gig as part of a new arena tour.
The solo artist and acrobatic chart-topper has seen a meteoric rise in the US and, as is usually the case across the Atlantic, he’s become increasingly popular over here too.
Benson may have performed here in Manchester before as part of the 2024 MTV EMAs and for a small show at The Deaf Institute, but now big fans have the added Boone of getting to watch a standalone show at one of Europe’s leading indoor entertainment venues.
Announced on Friday, 30 May, the 22-year-old will be making his way across the pond from Washington for a limited run of UK concerts, with a date at Co-op Live arena being one of just five dates.
Extending his ‘American Heart Tour’ ahead of the release of his eponymous sophomore record, with this autumn leg, Co-op Live will mark his individual visit to 0161.
The Grammy-nominated artist has earned several nods of recognition already for his first album, Fireworks & Rollerblades, which was released just last spring.
He has been described as among the current trend of male singers who fit into the American Idol and ‘Voice audition pop’ genre (a term recently coined online), along with the likes of Teddy Swims, Shawn Mendes, Alex Warren and others.
Regardless of the slightly tongue-in-cheek term, he’s become a huge hit around the world and landing him is still a big coup for the venue that has already welcomed similarly massive pop contemporaries like Swims, Sabrina Carpenter, Olivia Rodrigo and more.
In case you’re wondering just how big a deal he is over in the States, even this early in his career, his domestic headline dates sold out in seconds, quite literally…
The last time he visited Co-op Live was to perform at the most recent MTV EMAs
Benson Boone is coming to Manchester on Monday, 27 October and will be playing just two other British venues: The O2 in London (two nights) and the Utilita Arena in Birmingham.
Safe to say you don’t want to miss this one if you like soaring vocals and lots of flipping.
General admission tickets go live at 10am on Thursday, 5 June, but Co-op Members can gain access via the arena’s official pre-sale window from the same time on Tuesday (3 Jun).
Emily Sergeant -
22nd June 2021 
