Cadbury has announced another new addition to its ever-growing chocolate family, and it’s only here for a limited time.
Fresh off the back of the return of the fan-favourite chocolate orange range featuring Giant Buttons, Fingers, and Orange Twirls, and the highly-anticipated launch of the new Caramilk range last year, Cadbury has announced the release of yet another new caramel chocolate treat this week.
And the confectionary company is set to give thousands of bars away for free today.
The new limited-edition Caramel Twirl has been inspired by the popularity of the Orange Twirl – which became Cadbury’s “biggest-selling single bar” after its launch – and it blends the Cadbury staple chocolate bar with caramel.
In a bid to control the hype around the release of the new sweet treat, the iconic chocolate company has been placed a series of adverts in unexpected UK locations over the last few weeks to keep the excitement limited to those eagle-eyed enough to spot them.
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A series of ads on the River Thames that were partly submerged at high tide, a remote Welsh island, and Britain’s least used train station were some of the hidden locations.
The new Limited Edition #TwirlCaramel is coming. And it’s so limited that we’re hiding our ads to #ControlTwirlHype. If you find one, you get a free bar before everyone else.
❤️this tweet to get clues about where our ads are hidden, and get notified first about a BIG surprise😉 pic.twitter.com/xFZqiDAryM
But, how exactly can you get your hands on a free Caramel Twirl then?
Well, while there hasn’t been much given away on it all, Cadbury is encouraging caramel fans and chocolate lovers to tune into a live stream that it is hosting on its Twitter account at midday today if they want to be in with a chance of winning.
Speaking on the launch of the new limited-edition chocolate bar, Frederike Grohmann – Brand Manager for Cadbury Twirl at Mondelez – said: “We’re absolutely delighted to share the news that Cadbury Twirl hits shelves this month, but whilst we know how popular the bar is going to be, we want people to know that it’s a limited-edition bar.
The new sweet treat blends the Cadbury staple chocolate bar with caramel / Credit: Cadbury UK
“Over the past month, we’ve been asking superfans to help us keep it under wraps – but now the secret is finally out.
“We can’t wait to hear what the nation thinks of our latest flavour innovation.”
Twirl Caramel will then be available to buy in stores nationwide from Monday 6 June, and will set you back just 69p per bar.
You can tune into the Cadbury livestream on Twitter at 12pm today here.
Featured Image – Cadbury UK
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New survey finds most drivers can’t complete a car journey without using their mobile
Emily Sergeant
A shocking new report has revealed that most Brits are unable to complete a car journey without using their mobile behind the wheel.
After shocking images taken with an AI camera of drivers using mobiles and not wearing seatbelts on the roads across Greater Manchester were released to the public last November, a new report has now shed some more light on drivers’ excessive phone use while on the roads, proving that they’re the ultimate distraction.
In fact, nine out of 10 drivers struggle to complete a journey without being distracted by their phones, according a recent report from IMS and the RAC.
The research – which is based on survey results from 500,000 drivers over the past year, originally shared exclusively with This is Money – shows that only 10% of motorists manage to drive from start to finish without interacting with their mobile device.
And this is despite the risk of consequences such as £200 fines and six penalty points on their license, if caught.
A new survey has fount that most drivers can’t complete a car journey without using their mobile at some point / Credit: Geograph | Vincent Wachowiak (via Unsplash)
As mentioned, it’s also despite the increasing use of advanced artificial intelligence roadside cameras to detect ‘distracted drivers’ and their illegal mobile phone use.
Government data showed that mobile phone use was a contributing factor in 23 road fatalities last year alone, and official statistics also show that ‘distraction or impairment’ was the third most-common cause of fatal crashes, having played a role in 34.9% of deadly incidents.
The RAC is now encouraging police forces across the UK to start taking immediate action.
“We saw a reduction in motorists admitting to illegal handheld phone use after the penalties were toughened in 2017 following pressure from the RAC, but numbers are on the rise again now,” explained RAC road safety spokesperson, Rod Dennis
“In fact, our research shows the proportion of young drivers making and receiving calls illegally hit its highest rate in eight years in 2024.
“Enforcement of the law is critical, so we encourage police forces to roll out more roadside cameras to catch people in the act and get them to change their ways.”
Featured Image – Rahul Himkar (via Unsplash)
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Rio Ferdinand is stepping away from TNT Sports after more than a decade
Danny Jones
Manchester United legend and ex-England international Rio Ferdinand has announced he will be stepping away from TNT Sports, leaving more than a decade with the broadcaster.
Ferdinand has spent the best part of the last 10 years serving as a leading pundit and analyst, as well as hosting his own ‘Rio Meets’ online series – the interview format of which has been replicated on his YouTube channel.
However, after having been one of their main anchors both under the BT Sport and even more so since the inception of the rebranded TNT Sports Football umbrella, the 46-year-old has confirmed he has now quit their regular coverage following the Champions League final this weekend.
In a lengthy statement on social media, the ex-Man United defender, who also played for Leeds, West Ham, Bournemouth and QPR, described it as a “difficult decision.”
Taking time to thank the network for their “tremendous support” over the years, especially those “behind the scenes, whose work often goes unseen but has been essential to our success.”
The talented centre-back retired in May 2015 after more than 500 appearances and 81 national team caps, making an almost immediate switch into punditry and remaining a household name.
Rio has also remained a popular figure at Old Trafford and, indeed, across various parts of Manchester since leaving United in 2014.
For instance, his self-titled Foundation has carried out some truly transformational local outreach across various boroughs, as it has back in his home city of London.
Responding to the news, TNT Sports said nothing more than “Thanks for everything, Rio”; meanwhile, fellow former Red, Danny Simpson (who retired last year and also works as a pundit/presenter for MUTV) added: “You’re going to be missed, bro. Every time you’re on, you give us all the mad insight.”
However, he has promised he will remain in the media industry, continuing to work under the Rio Ferdinand Presents digital brand and pursuing “other business interests”.
With his ‘Rio Reacts’ and ‘Vibe with FIVE’ series regularly raking in millions of views, he might not be on the box during European nights but you’ll still be seeing plenty of him.
Emily Sergeant -
26th May 2022 
