A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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The Premier League is keeping its crucial cap on away game ticket prices – for now
Danny Jones
The Premier League has announced it is extending its crucial price cap for away games, as the general cost of match tickets continues to creep up all over the country.
Most season card holders, be they here in Greater Manchester or elsewhere, are likely looking at their annual spending going up simply, so steps like these are key in keeping first division football as affordable as possible.
And that’s just the ongoing cost of living, let alone the clubs that are continuing the trend of charging more each year and, unfortunately, even pricing some supporters out entirely.
With that in mind, the news of England’s top-flight sides voting unanimously to keep the £30 cap intact for at least another two years comes as relief to those who spend most of the year putting their hard-earned cash towards following their team home and away.
BREAKING: The Premier League extend £30 cap on away tickets for another two seasons 🚨 pic.twitter.com/L336aZwmn3
Now confirmed to remain in place until the end of the 2027/28 campaign, travelling fans obviously still spend plenty of money on transport and so on every year, but at least they don’t have to worry about rising general admissions.
At least not for the time being…
Writing in a statement, the Premier League said: “Away fans help create the incredible atmosphere Premier League matches are renowned for. Since the cap’s implementation in 2016, it has contributed to attendance at away games increasing from 82% to 91%.”
They also acknowledged the significant and regular funds that supporters still spend on these trips, with plenty of people online also praising the Football Supporters’ Association (FSA), which helped spearhead the campaign over a decade ago.
With so many other obstacles still getting in the way of fans making it to games either at their usual stadium or on an away day – not least of all the constant and increasingly frustrating rescheduling of fixtures – it’s good to see this isn’t an area the Prem are trying to target.
As always, the multi-billion-pound business can always seek out other, newer money spinners, and we’re absolutley certain they will. For instance, there’s at least one happening over in Spain that we’d happily see carried over here.
Following the news, this now means that fans will ultimately have enjoyed 12 back-to-back seasons of the benefit, and long may it continue.
Nevertheless, the biggest barrier for people to watch the beautiful game at its highest level in the UK remains the cost of standard tickets.
The likes of Manchester United, Arsenal, Leeds and more have already let matchgoers know that their season ticket prices will be going up, and the likes of Man City have already seen backlash for increasing rates amid the expansion of the Etihad Campus.
Could the reaction to Casemiro’s swansong Man United season see him stay ‘one more year’?
Danny Jones
Casemiro has arguably been up there with one of the best Manchester United signings in the post-Sir Alex Ferguson era, after the likes of Bruno Fernandes; maybe not in terms of how it’s impacted the wider transfer budget, but now he’s about to leave, most supporters aren’t ready to let him go.
Truly, if they had their way, many would happily keep him for at least “one more year”, as they continuously chanted during the most recent home game.
However, with the footballing veteran himself admitting that he’s been left moved by the response and certainly basked in the chants for him to stay following the win over Aston Villa last weekend, another one in which he chipped in with a key goal.
Casemiro scored the opener in what went on to be a vital 3-1 win in their pursuit of Champions League places, and has made it clear that, like the rest of the squad, this is his only goal for the remainder of the 2025/26 campaign.
But with United now looking closer to securing third or perhaps even chasing down second place, according to many (some have even gone further than that…), this current, albeit still early doors, resurgence under Michael Carrick could be the start of a corner turned for the one serial winners.
However, fans have seen many false dawns at Old Trafford over the past decade or so, and there is obviously the risk of him ultimately spoiling what should now be a fine and fitting farewell.
Then again, after speaking in a recent interview with Sky Sports, the 34-year-old said it’s been “way more” special than he was expecting since he revealed his plans to leave on a high, and stranger things have happened.
You only have to look at Mohammed Salah and Liverpool, who looked all set to go before eventually U-turning and signing a new deal – though contract terms no doubt helped swing those negotiations.
As one of the highest-earning players not just at Man United or even the Premier League but in Europe, he’s already earned serious amounts during his time with the Red Devils, so there is a belief that the incumbent INEOS board would be happy to shift him off the books and reinvest in replacing him.
#mufc are in advanced talks to sign Bruno Guimaraes for around €80m, but renewed interest from Real Madrid threatens to complicate the proposed move [@Reuters, @fernandokallas]
The likes of Guimaraes, previously courted Carlos Baleba, Elliot Anderson, Adam Wharton, Wolves duo André and Joao Gomes have all been linked with possible moves to Manchester of late.
In fact, depending on how much room Jim Ratcliffe and co. have for spending on recruitment, they could potentially even cover the wages of more than one signing in the middle of the park or other positions that they feel may require further reinforcements.
All this is still very much in theory, of course, and while Casemiro has seemingly confirmed that he will depart this summer, who knows how much of the recent reaction and outpouring of love and support from the Stretford End and beyond could potentially sway the outcome?…
Then again, do you think reconsidering the decision would be a wise move, or at his age, is four years in the English top flight enough?
Emily Sergeant -
16th August 2022 
