A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Everything inside the Sephora VIP goodie bags worth more than £1,000
Daisy Jackson
Sephora opening in Manchester has been causing a bit of a stir, with more than 2,000 people queueing up this week to try and nab a free goodie bag.
And while the presents being handed out to the public are pretty impressive, it’s nothing compared to the VIP goodie bags given out at the store’s official launch on Wednesday.
A number of celebrities, influencers, press and other special guests were invited to have a sneak peek of the huge new shop at the Trafford Centre before its official opening to the public.
At the glittering celebration, VIPs were given a glimpse at the huge range of products on offer inside Sephora’s first UK store outside of London.
Those in attendance included actor and TV presenter actor Katie Mcglynn, TV personality Caroline Thomas, actress Alex Fletcher and radio one presenter Natalie O’Leary, Real Housewives of Cheshire, Love Island personalities, and professional footballer Courtney Duffus.
Special guests of Sephora were then sent home with the goodie bag to end all goodie bags, stuffed full of full-sized cult products.
And having totted up the value of everything inside, we can confirm that each goodie bag is worth more than a grand (£1092.93, to be exact). Wowsers.
Viral products inside include Makeup By Mario lipstick, Olaplex, Brazilian Bum Bum Cream, Glossier You perfume, and MorrocanOil hair treatments.
There are also TikTok sensations like the Dr Jart Tiger Grass treatment, which comes out of its tub green but magically turns beige on the skin, cancelling out redness.
And Tarte’s take on the revolutionary tubing mascara, which comes off your lashes with only water and a wipe, was also chucked in.
The most high-value items in the Sephora goodie bags were an Elemis Pro-Collagen Marine Cream worth £64, Caudalie’s brightening serum at £52, and a Neom candle for £38.
Mancs can apply to be paired up with two potential partners for a ‘unique’ Channel 4 dating show
Emily Sergeant
Those who consider themselves to be pretty unlucky-in-love can now apply to take part in one of the most “unique” dating shows on TV.
Following the undoubted success of the first series – which has been airing on E4 for the past couple of weeks now, before concluding last Thursday (9 May) – Channel 4 has now put out a nationwide casting call for people to take part in the next series of its newest dating game show, Love Triangle.
And the show’s producers are calling on singletons from Greater Manchester to stick an application in.
Mancs can apply to be paired up with two potential partners for a ‘unique’ TV dating show / Credit: Channel 4
Unfamiliar with Love Triangle?
Based off the US and Australian programmes of the same name, the UK version is a so-called “supersized” take on the show, and it seeks to “turn everything you know about dating on its head”.
In what is a first of its kind for UK television, the brand-new relationship format asks six courageous singles to reject all the conventions and pitfalls of modern app-based dating in favour of a “radical” new approach.
Channel 4 is currently casting across the UK for the next series of Love Triangle / Credit: Channel 4
The six contestants will first choose a love match from two potential suitors.
One match embodies each single’s usual wants, type, and desires, while the other reflects their deeper and more “fulfilling” romantic needs.
After choosing one of the suitors to date, the other will then make a “shocking surprise return” to form a love triangle, and then, after dating and living with both suitors, each single faces a choice – they must pick one of their matches to “pursue lasting love”.
The casting call for contestants on the Channel 4 website reads: “In this unique relationship series reflecting dating in the real world, unlucky-in-love singles are matched with two potential partners, who each tick different boxes of their wants and needs, in the hopes of finding long-lasting love.”
To apply for the show, you just need to be 18 years of age or older, a resident of the UK, and crucially, single and “looking for love”.