It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
All the free things you can get with a Great Manchester Run finisher’s medal this year
Danny Jones
What’s the best part about doing the Great Manchester Run, we hear you ask? All the freebies, of course. You’ll be glad to hear there are more free things than ever for finishers this year.
More than 35,000 runners are set to take on the challenge, be it the half marathon or the 10k, and we firmly believe every single one of these legends should be entitled to as much free stuff as possible.
If it were up to us, they wouldn’t pay for anything all day, but hey, we make don’t make the rules.
So yeah, without further ado, here are all the freebies you can get for taking part in the Great Manchester 2025.
Free stuff and offers for Great Manchester Runners to cop in 2025
Without further ado, here are a tonne of freebies, discounts and deals you can grab by simply flashing your finisher’s medals:
Credit: The Manc/Supplied
Dishoom –Complimentary 330ml Kingfisher/Kingfisher Zero (0.0%) for anyone with anyone dining with a finisher’s medal.
Blacklock –Free glass of fizz on us with your medal.
Maray – Free glass of fizz/pint (or non-alcoholic beer/soft) for anyone with a medal who is dining on Sunday
Electric Shuffle – Free house wine, prosecco or pint for anyone with a 2025 medal.
Salon Madre – 2-4-1 margaritas all day Sunday for anyone with a race medal.
Suki Suki – Free bao bun for anyone with a medal.
Refuge/Kimpton Clocktower Hotel – 100 free pints of Manchester Union Beer (first come, first served)
Hello Oriental – Discounted soft serve ice cream, plus a free beer or soft drink with any meal for all finishers
The Shack – Flash your medal to claim a free glass of Prosecco or beer, plus parties with medals get 20% off their food bill.
Dough Religion (House of Social) – half price slice at Manchester Jazz Festival on Sunday
The purpose of this happy hour spotting app has definitely been a topic of discussion between friends while over a few drinks on a night out, and now this idea has been brought to life.
Titled ‘Hoppy’, the all-new app shows you all the best happy hours in Manchester, even going as far as planning nights out for you and telling you what times each venue is hosting their exclusive offers.
Crazy Pedro’s are just one of the bars featured on this Happy Hour app.Trof is another venue that has a happy hour offering and has made its way onto the app.
Whether you’re after £6 margs at Ramona, two for one cocktails at Rewind or £4 draught pints and cider over at Arcane Bar, this app spells everything out for you plain and simple.
They even go as far as using their social media accounts to plan nights out in Manchester to make sure you get the most bang for your buck.
In a post on their Instagram, they plan out the ultimate Tuesday night in the Northern Quarter, making the most of the various happy hours in the neighbourhood.
The happy hour app stops off at multiple pubs and bars, including frequently visited watering holes like Wolf at the Door, Trof, Bay Horse Tavern and Smithfield Social, before ending the night at Crazy Pedro’s.
Sounds like all the ingredients for the perfect crawl, if you ask us.
Revolución de Cuba, has a huge marg menu, is another drinks spot on Hoppy.Mother Mary’s serves some seriously good Guinness alongside some savvy savings too.
Go on, tell us looking at those hasn’t made you thirsty…
Next time you go out for drinks, why not download this happy hour spotting app along for the ride with you, and you won’t only thank yourself but your bank account will too.
‘Hoppy’ is available on the App Store now for everyone to make the most of their next night out and make finding the best happy hours in Manchester even easier HERE.
See you at the pub – provided happy hour is still on, of course.
Emily Sergeant -
10th November 2022 
