It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
Katy Perry announces massive gig in Manchester next year
Thomas Melia
Pop chart-topper and overall legend Katy Perry is stopping off in Manchester as part of her new EU and UK tour dates.
The Roar singer will be heading to the AO Arena next October, alongside shows in Sheffield, Glasgow, Birmingham and London, with tickets on sale later this week.
Whether you’re going to watch hits like ‘California Gurls’, ‘Hot ‘N’ Cold’ or excited for the newer tracks like ‘I’m His, He’s Mine’, one thing is for certain you’ll have to ‘Swish Swish’ past a lot of people for these in-demand tickets.
In a new video uploaded to her social media channels, holding a Union Jack flag with a mini microphone attached to it, Katy Perry has revealed she can’t wait to ‘share a cuppa’ with us. We’ve already got the kettle brewing.
There’s a real connection between the former American Idol judge and our beautiful country, with her performing at Buckingham Palace for the Coronation Concert in 2023 and more recently bringing an exclusive ‘A Night Of A Lifetime’ show to ITV this winter.
Perry has the second most Diamond-certified singles in for a female artist in the U.S, four guiness world records and five UK number one hits.
Her latest album ‘143’, which is a numeric synonym of ‘I love you’ and the singer’s angel number, came out mid-September featuring three standout singles, ‘Woman’s World’, ‘Lifetimes and the aforementioned ‘I’m His, He’s Mine’, a collaboration with upcoming rapper Doechii.
The American performer hasn’t had it easy with the rollout of her seventh studio album coming under fire for working with controversial record producer Dr. Luke.
In 2014, the American producer was part of a nine year long court case with musician Kesha which has now reached an agreement, however Luke is still heavily involved with the music industry working on songs with artists like Nicki Minaj, Doja Cat and Kim Petras.
This tour is a poignant one as the global superstar is set to donate £1 from every ticket to Music Venue Trust which will be distributed to UK grassroots music venues.
After a sensational and career-defining Vegas residency titled ‘PLAY’ which featured a giant toilet as stage decorum, it’s no surprise that this run of UK shows are set to be just as captivating and outrageous.
Katy Perry is bringing ‘The Lifetimes Tour’ to Manchester’s AO Arena on October with pre-sale tickets going live on 20 November and general onsale on 22 November HERE.
Oldham mansion that starred in an iconic pop music video is up for sale
Thomas Melia
A Greater Manchester mansion that’s featured in one of the most famous music videos of the past decade is now up for sale.
Situated in the picturesque village of Uppermill, Oldham, Ashcroft House is currently listed at £2,350,000 accepting offers in the region of this figure.
The property has six bedrooms, six baths and five reception rooms – this mansion is a party host’s dream.
Ashcroft House has four storeys with the lower ground floor currently set up as a gym space and the ground floor boasting an eye-catching grand entrance hall.
This isn’t everything the lower ground floor has to offer. There are a number of breakout rooms such as a wine store, cinema room and your own personal steam room.
When going up another flight of stairs, the first floor’s main selling point besides the very large balcony is the matched walk in wardrobes paired with each of the six sleeping quarters, yes please!
The girls styling themselves in one of the many walk in wardrobes at Ashcroft House.The bold statement front door in the Oldham mansion.Credit: Youtube (@littlemix)
Finally, if that wasn’t enough to draw you in, there is another flight of stairs leading to the second floor which is currently acting as the house’s ever-impressive storage area.
With the rolling hills of Saddleworth nearby and a local pub a ten minute walk away, how could life possibly get any better?
Oh wait it does! In 2016 one of the UK’s best selling girl groups of all time shot a music video for their worldwide hit right here in these very four walls.
X Factor prodigies and three time BRIT award winning girl group Little Mix perched up with their film crew to spend 21 hours recording the video for their groundbreaking single ‘Hair’.
The video itself has amassed nearly 500 million views on social media platform Youtube since being released eight years ago.
The grand staircase that greets you as you enter this Greater Manchester property.The Little Mix girls having a bite to eat in Ashcroft House.Credit: Youtube (@littlemix)
The previous owner of the house even revealed that once the music video shoot wrapped up, the girls stayed with the family to share a slice of pizza or two.
If you’re interested in owning a piece of pop culture history or just as nosey as we are you can take a virtual tour of this mansion in Oldham here.
Emily Sergeant -
10th November 2022 
