It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
John Stones is leaving Manchester City after a decade
Danny Jones
Manchester City defender John Stones has revealed he will be leaving after nearly a full decade in sky blue at the end of the season.
The England and Man City defender has lifted pretty much everything there is to win at club level, being part of the ‘Centurions’, Treble-winning and four-in-a-row sides.
John Stones signed for City back in August of 2016 and has gone on to be part of their greatest-ever period of success under Pep Guardiola, not to mention becoming a mainstay in the national team during that time.
Sharing a moving video on social media, announced the decision that will see him depart after the best part of 10 years this summer.
Having made nearly 300 appearances for the Cityzens, he will leave the Etihad as one of their most decorated players, with a tally of 19 major trophies, the same number of goals and nine assists during his time with the club.
That being said, depending on how the remainder of this 2025/26 campaign goes, all of those stats could improve even further.
Writing in an official statement of their own, Man City went on to say: “Armed with wonderful technique, a sublime passing range allied to a superb work rate and astute reading of the game, Stones was in many ways the very embodiment of Pep Guardiola’s City.
“Such was his natural talent and tactical flexibility that Stones’ City career later saw him often deployed in a hybrid role, which saw him move into the middle of the City engine room to great effect, not least in the 2023 UEFA Champions League final…”
He is now set to leave as a free agent this June.
John Stones will leave Manchester City in the summer, bringing an end to a memorable and hugely successful ten-year stay.
They sign off by adding that “the Club and all of our supporters will take the time to deliver a fitting tribute and farewell to a superb servant of Manchester City Football Club at the end of the season.”
Following rumours of his departure in recent weeks and months, a number of clubs across Europe are already thought to have expressed interest in a transfer for the 31-year-old.
Some of the names floating around the Yorkshire-born centre-back’s signature include AC Milan and Bayern Munich; there have even been some hints at Everton attempting to re-sign him.
Where does he rank among your favourite City stars of all-time, Blues?
Tyson Fury vs Anthony Joshua fight FINALLY booked
Danny Jones
It seems like it’s official: Tyson Fury is finally set to fight Anthony Joshua – and it sounds like it’s happening this year.
Put it this way, it better be worth all the hype after all this time.
Arguably one of the most anticipated all-British bouts of the last few decades, the boxing match between Fury and Joshua is one that fight fans, and even those only occasionally interested in the sport, have been waiting to be booked for ages.
It got to a point where we almost started to think we’d never get to see it come to fruition whatsoever, but now promoter Eddie Hearn has confirmed that it’s all locked in.
As you can see, putting things in the simplest terms possible, the Matchroom Boxing boss said on social media: “Signed, sealed, delivered! AJ v Fury is on!”
This comes after a previous post, in which he wrote: “The biggest piece of business we’ve ever done, but more importantly, the one we’ve always wanted.
“Biggest year of AJ’s career coming up, the comeback is on.”
Tagging the chairman of Saudi Arabia’s General Entertainment Authority (GEA) and co-founder of Zuffa Boxing, Turki Al-Sheikh, the government official looks to have recently held a major event in which he hosted several big sporting names.
It was already heavily expected that any potential clash would take place in the Middle East, and it now looks like nailed on that it will be part of the country’s annual ‘Riyadh Season’.
Although things have been relatively tight-lipped on Fury‘s side, ‘The Gypsy King’ did share a little reaction of his own online…
Still more of a teaser on his end than full verification, we hope they’re not going to lead us down the garden path on this one; boxing heads have waited long enough for this one.
The 37-year-old Manchester-born boxer returned to the ring after yet ANOTHER ‘retirement’ earlier this month, winning comfortably against Arslanbek Makhmudov.
Meanwhile, Joshua, now 36, will be making his own comeback of sorts against Kristian Prenga on July 25 – this will also be taking place in Riyadh.
Emily Sergeant -
10th November 2022 
