You’ll be able to trade in your clothes for a free beer at the Trafford Centre this week, as a collaboration between one of the country’s best-known breweries and a clothes waste charity.
The Camden Chilly Traid-Off will invite shoppers down to swap their old clothes for a cold one.
The scheme has already travelled to Leeds and is now heading to London, before arriving in Manchester on Wednesday 17 November.
It all comes from Camden Town Brewery – who are launching a new Chilly Cold IPA – and Traid, who want to encourage people to shop more sustainably this chilly season.
The brewery’s new Cold IPA is actually named after the new hybrid brewing style, rather than its serving temperature.
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The tour of the UK will allow people to take in their pre-loved clothing to the Traid van, from too-long trousers to too-big dresses, and swap them for a can or two of Chilly.
Traid says that more than 300,000 tonnes of clothing ends up in landfill every year in the UK, 40% of which is estimated to be in a reusable condition.
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The charity also found that there are 1.6 billion pieces of unworn clothing in British wardrobes, so say it’s ‘time to give those garms to people who will love ‘em in return for fresh beer’.
Jose Baladron, TRAID’s Recycling Development Manager, said: “We’re delighted to be partnering with Camden Town Brewery to keep clothes in use for longer.
“Our wardrobes are full of clothes we no longer wear or need and extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to reduce our waste, water and carbon footprints.”
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Fred Nesbitt, head of marketing at Camden Town Brewery, said: “We are so excited to be working with TRAID again for the Camden Chilly TRAID Off.
“There’s nothing we love more than good beer for a good cause, and we are encouraging Brits to dig deep into the back of their wardrobe this winter, to come down and donate any unwanted coats or jackets in exchange for our freshest new IPA.
“We usually have the pleasure of visiting Manchester and Leeds in summer for our Tank Party Tour, so we are really looking forward to heading on tour this Chilly season instead!”
The Camden Chilly Traid-Off will be at the Trafford Centre with free beers between 12pm and 4pm on Wednesday 17 November.
Featured image: Supplied
Shopping
KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.
River Island reopens Manchester Arndale store – and it’s unrecognisable
Daisy Jackson
River Island in the Manchester Arndale shopping centre is ready to reopen after a major makeover, and it’s bigger than ever.
The stunning space now spans 13,947 square feet and comes with interactive fitting rooms where you can order extra sizes on an iPad, self-checkouts, and a limited-edition collection exclusive to the Arndale.
The huge shop’s refurb follows a similar move at their Trafford Centre store, where River Island moved into the former Topshop unit.
Now, the three-storey store in the heart of the Arndale has been given a lick of duck-egg blue, and transformed into a beachy paradise.
Officially throwing its doors open this morning, Thursday 25 April, with Lucy Mecklenburgh cutting the ribbon, the huge shop is already welcoming hordes of shoppers.
Over the weekend, you’ll spot plenty of activations to celebrate River Island’s relaunch.
There are people carrying gigantic shopping bags handing out scratch cards with different discounts on, a Spin the Wheel with prizes, free coffees, a pop-up flower cart and loads more.
And the first people to spend more than £55 on each day between 25 and 28 April will receive a limited-edition tote bag.
High-tech changing rooms at the new River Island in the Manchester ArndaleAccessories in River Island’s new Manchester Arndale storeThe kids’ clothing collection in River IslandAccessories in River Island’s new Manchester Arndale store
This new River Island store has a limited-edition collection of one-off, premium pieces featuring exclusive fabrics and luxury detailing.
The 19-piece, bohemian-inspired collection starts at £45 and will only be available in the Arndale store.
Inside you’ll find all the usual River Island goodies, including a huge amount of holiday shop items, plus denim, occasion-wear, shoes, handbags, and kids’ clothing.
The new River Island store will open on 25 April in The Arndale shopping centre in Manchester.