The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Liam Gallagher says he’ll ‘gig in Lidl’ if Co-op Live still isn’t ready – and they sound pretty game for it
Danny Jones
Following the ongoing palaver with Co-op Live, Liam Gallagher has joked that he’d happily play his scheduled gigs in a Lidl if the arena still isn’t ready – at least we think he’s joking…
With Liam Gallagher having been named as one of the first acts booked to play Co-op Live last year, many are now wondering whether the venue will even by June, with the former Oasis frontman set to play four Definitely Maybe 30th-anniversary sets. That being said, he’s come up with a solution if not.
Vintage LG, we’ll give him that.
Obviously a bit of a tongue-in-cheek quip at the venue being sponsored by a supermarket and convenience store chain, it could have been any other competitor that the ever-witty youngest Gallagher brother picked but it somehow made it extra funny that he chose a budget brand like Lidl.
However, with the 51-year-old already having fun with stunts like voicing the tannoys on the Metrolink last year, for instance, we wouldn’t put it past him to take this joke a little further.
Better still, not that we’re getting carried away or anything but Lidl themselves seem pretty keen on the idea too; they even spent the time to build an entire setlist for the fictional show. Fair play.
Can you imagine? Liam Gallagher swapping the occasional tambourine shake for beeps from a barcode scanner as he moves back and forth on the conveyor belt. We know it’s absolute nonsense and we definitely shouldn’t be even remotely considering it… BUT it’s the stuff of dreams and strange things have happened.
A lot of stranger things have happened this week alone. As for the latest with Co-op Live, the Chairman and CEO of key-backers Oak View Group, Tim Leiweke, issued a full statement sharing his “sincere apologies”and insisting that they understand “there is work to be done to rebuild your trust in us.”
With the likes of Olivia Rodrigo, Peter Kay, The Black Keys and more having their gigs pulled by the venue due to numerous issues, including an air conditioning unit falling from the ceiling, fans are understandably fearful that other upcoming events could face delays or general misfortune.
Much like the venue itself, we imagine we’ll be playing catch-up on this whole saga for the foreseeable, but here’s a recap of the story so far: