The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Tickets officially go on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester
Emily Sergeant
Tickets have now officially gone on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester.
Arriving on screens from 18 December and gearing up to be one of the most anticipated films of the year, Dune: Part Three – which is the third and final instalment in director Denis Villeneuve’s Dune franchise – will be screening in IMAX 70mm at Vue Manchester Printworks, one of only three venues to show it in this format nationwide.
There are only 40 other venues across the globe showing the film in IMAX 70mm, and Manchester is the only city outside of London to screen the blockbuster this way too.
Based on the novels of Frank Herbert and set nearly two decades after the previous film, Dune: Part Three features an ensemble cast of all-star names led by Timothée Chalamet and Zendaya.
Alongside them will be Jason Momoa, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Robert Pattinson, Charlotte Rampling, Javier Bardem, and Josh Brolin.
After seats for a special early screening of the film in IMAX sold out in less than 30 minutes last month, the IMAX 70mm showings – which officially went live today (20 October) – are expected to be snapped up fast by film fans in Manchester.
“A decade in the making, Denis Villeneuve’s epic Dune trilogy is reaching its dramatic conclusion this December,” explained Dean Cross, who is the Senior Screen Content Manager at Vue.
“As the only venue outside of London to be screening Dune: Part Three in IMAX 70mm, it’s a privilege for us to offer this unique way to experience the film.”
Dune: Part Three is coming to Vue Manchester Printworks on 18 December, and you can book your tickets here.
Featured Image – Warner Bros.
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Free pints and live craft experiences coming to a Manchester pub for one night only
Daisy Jackson
A pop-up pub takeover is opening its doors in Manchester, where you can get your hands on a free pint as well as some amazing craft experiences.
The Uncommon Inn is being operated by premium Italian lager brand Poretti, who want to help us Brits break out of our daily routines.
Matt & Phreds on Tib Street will welcome The Uncommon Inn on Thursday 22 October, from 4pm to 8pm, giving visitors the chance to discover unusual creative skills and watch artisans at work, with a free pint in hand.
It comes after research commissioned by Poretti found that 61% of UK adults feel they are living on autopilot, while a quarter have not tried a new creative pursuit in five years or more.
Free pints and live craft experiences are coming to a Manchester pub for one night only / Credit: Supplied
The study also found that adults have an average of just 90 minutes of genuine personal time each day, with 58% spending that time watching television and 35% scrolling through social media.
Exhaustion and financial constraints came out as the main barriers preventing people from trying new things.
The Uncommon Inn has been designed to offer an alternative, bringing together a collective of specialist makers to showcase their skills in a familiar pub setting.
Visitors to the Manchester event can watch Giulio Miglietta embroidering personalised beer mats, using a vintage Singer sewing machine dating back to the early 1900s, alongside live hand-engraving and bespoke jewellery-style crafting using recycled silver.
The Uncommon Inn is being operated by premium Italian lager brand Poretti / Credit: Supplied
Other demonstrations include 3D body-casting by sculptor Ami of Angelcasts and personalised, hand-engraved glassware from Leigh Calligraphy. Sabira of Sken Studios will also demonstrate how recycled silver can be turned into bespoke bottle openers.
Guests will be able to enjoy complimentary pints of Poretti while watching the makers at work.
Caitlin Maley, Senior Brand Manager at Poretti, said: “Modern life moves at an overwhelming pace, and it’s all too easy to fall into autopilot mode where routine replaces curiosity.
“We believe in celebrating intentional craft, rare skills, and authentic human connection – values that are at the core of our brewing heritage.
“We created The Uncommon Inn to turn an ordinary pub visit into an inspiring journey. By bringing together our Masters of Crafts, from chainstitch embroiderers to live engravers and musicians, we’re inviting pubgoers to slow down, pick up a new skill, and enjoy a pint crafted with genuine passion.”
The Uncommon Inn is at Matt & Phreds in Manchester on Thursday 22 October, from 4pm until 8pm.
Daisy Jackson -
29th December 2022 
