The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
ADVERTISEMENT
Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
ADVERTISEMENT
THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
ADVERTISEMENT
“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”
Noel Gallagher reveals his and Liam’s children are now ‘best friends’ after the Oasis reunion
Emily Sergeant
Noel Gallagher has revealed that his and Liam’s sons had never met each other before the Oasis reunion last year.
But now? Well now they’re ‘best friends’, apparently.
Unless you’ve been living under a rock, then I’m sure you’ll know by now that Oasis reunited last year for the first time since they disbanded back in 2009 to bring the world the long-awaited Oasis Live ’25 reunion tour – including five nostalgia-drenched gigs here in Manchester at Heaton Park, which saw more than 300,000 people descend on our city.
It was undeniably one of the biggest cultural events of the 21st century so far, given the fact most fans presumed the Gallagher brothers‘ feud meant they would never meet each other again.
Now though, it’s been revealed that some Gallaghers actually hadn’t met before last year.
According to those lucky fans who have already had the chance to see the Oasis: Don’t Look Back In Anger documentary concert film – which premiered first at the 2026 Venice Film Festival this past weekend, and then had its world premiere in London last night (7 September) – Noel Gallagher shares a story about how his two sons, Donovan and Sonny, had never met Liam’s sons Lennon and Gene prior to the reunion tour.
Noel Gallagher reveals that his and Liam’s sons had never met before the Oasis reunion:
Noel has three children – 26-year-old daughter Anaïs from his first marriage to Meg Matthews, and then two sons, 18-year-old Donovan and 16-year-old Sonny from his second marriage to Sara MacDonald.
Liam, on the other hand, has four children – daughter Molly, 28, two sons Lennon and Gene, aged 26 and 25 respectively, as well as a 13-year-old daughter named Gemma, who he is yet to meet.
Speaking on the relationship between his kids and their cousins, Noel said: “When my kids met his kids they didn’t know each other.
“Donovan and Sonny had never met Gene and Lennon. Lo and behold they’re best friends now.”
Oasis: Don’t Look Back In Anger is set to show the meteoric rise of Oasis through rare footage and untold stories as the band reunites for Oasis Live ’25, chronicling their journey from Manchester streets to global rock stardom.
It releases in cinemas nationwide, including in IMAX, this Friday 11 September.
Daisy Jackson -
29th December 2022 
