People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
Huge shuttle bus effort laid on to get Manchester United fans to Old Trafford amid tram disruption
Daisy Jackson
Transport for Greater Manchester has announced a shuttle bus scheme to help Manchester United fans get to Old Trafford this week, amid major tram disruption.
Fans won’t be able to use trams to get to the ground as usual, due to huge improvement works which are in place until Monday 2 November.
There’ll be no trams at all on the Altrincham, Trafford Park, and Eccles lines, with Airport and East Didsbury trams only going as far as Firswood.
That means that fans heading to Manchester United’s home game against Bournemouth would have been a little stuck without this newly-announced shuttle bus service.
Frequent dedicated shuttle buses will run running Piccadilly Gardens, Altrincham Interchange and the Trafford Centre, taking fans directly to Old Trafford before the game.
Frequencies range from five to 20 minutes depending on the route and time, with details available online. Return services will be in place after the final whistle.
TfGM staff will be at key stops and interchanges throughout the day to help fans get to the match and provide travel advice.
Huge shuttle bus effort laid on to get Manchester United fans to Old Trafford amid tram disruption. Credit: TfGM
Ian Davies, TfGM’s Network Director for Metrolink, said: “There is no good time to disrupt passengers to carry out these works, and this is the first time in over a decade that trams won’t serve Old Trafford on a match day, but these works are essential and will enable us to provide a better service in future. I am very sorry to fans who face disruption.
“We’ve put a range of alternative travel options in place, including dedicated shuttle buses, bolstered Bee Network bus services, rail options and ticket acceptance arrangements will help fans get to and from the game.
“Journey options will be different from usual, so we would encourage supporters to plan ahead, check their route and our website before they travel and leave plenty of time to get to and from the stadium.”
TfGM is advising supporters to leave around an hour earlier to help make sure they arrive in time for kick-off.
Andy Burnham introduces new rules to tackle ‘rip-off’ parking charges
Daisy Jackson
City centre parking is at a premium, especially in a city like Manchester – but we’ve surely all made honest mistakes when paying and been slapped with eye-watering fines as a result.
Well now, Andy Burnham has announced a new Private Parking Code of Practice, which will clamp down on ‘rip-off’ private parking charges.
It will also make it easier for drivers to challenge unfair charges, capping charges for ‘smaller slip-ups’ at £20, and scrapping charges altogether on appeal for ‘honest mistakes’.
The new Code will get drivers a guaranteed five minutes to decide whether to park and 10 minutes to leave once their session ends.
Under the new Private Parking Code of Practice laid in Parliament today, you’ll be able to appeal to have all charges scrapped for honest mistakes like stopping briefly to check directions, and for situations like a medical emergency, breakdown or broken ticket machine.
Then charges will be capped at £20 for other mistakes such as forgetting a parking permit, entering the wrong vehicle’s registration or forgetting to confirm it in the machine when parking.
The Code also freezes the maximum parking charge at £100. Operators who don’t comply risk losing access to DVLA data, meaning that even if they issue a charge, it will be far more difficult to identify the registered owner to pursue payment.
Data shows just under 17 million private parking charges were issued in the UK last year alone.
Prime Minister Andy Burnham said: “Being a few minutes late back to your car or typing one digit of your numberplate wrong shouldn’t end with a hefty fine landing on your doormat.
“These charges leave people feeling ripped off and out of pocket, so I’m putting a stop to them.
Andy Burnham introduces new rules to tackle ‘rip-off’ parking charges. Credit: Unsplash, Samuel Isaacs
“We are introducing clearer rules, longer grace periods and lower charges for genuine mistakes, while going after the deliberate scams that rip drivers off.”
Secretary of State for Housing, Communities and Local Government Angela Rayner said: “Parking should be straightforward, not another everyday hassle. These changes mean drivers get a fairer deal, protected time to park and leave without fear of being unfairly charged, and confidence that private parking providers are held to a higher standard.
“It’s yet another step forward in this government’s plan to take the stress out of everyday life and ease the pressure on people’s pockets.”
Minister for Consumer Action, Kate Dearden, said: “Nobody works hard for their money just to be deceived by a dodgy trader, and this is exactly the kind of everyday rip-off this government is going after.
“By making it easier to take action against car clocking, we are protecting consumers’ hard-earned money and supporting businesses that play by the rules.”
Danny Jones -
16th January 2023 
