People walking into work this morning might have noticed something rather out of the ordinary looming large over Manchester’s commuters. Ever seen a ‘sunlight billboard’ before?
The clever idea drummed up by ad giants Saatchi & Saatchi, in partnership with supplement brand Solgar, is the latest effort to try and help people combat SAD (seasonal affective disorder). Yes, it’s real.
Said to be at its worst on so-called ‘Blue Monday‘ – apparently the most depressing of the year – Saatchi and Solgar have teamed up to create these unique sunlight billboards, designed to help simulate the effects of sunshine on passers-by.
Given the time of year, the cold temperatures and customary Manc weather, it can be tough to feel your best self throughout the day, but hopefully, these specially constructed billboards can help.
Credit: Supplied
These giant golden-hued screens do exactly what they say on the tin; as explained in the caption written in the middle of the signs, “basking in the light from this billboard can help boost your serotonin”.
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Manchester isn’t the only place these sunny SAD screens are popping up either: there’s one in the capital’s Westfield Shopping Centre and several in Birmingham as well.
Made using Ocean Outdoor technology, who have digital advertisement boards all around the UK, most famously the iconic Piccadilly Lights in London, these screens are much more than your usual advertising space.
While many people speculate over how real Blue Monday is — there are plenty of other days in the winter that combine the post-Christmas lull with low light, rubbish weather, stretched finances and that overall back-to-work funk — seasonal affective disorder is very real.
Affecting around two million Brits every year, varying from mild in most cases to more severe among those suffering from depression and other mental health issues, the cyclical condition is also said to be four times more likely to occur in women.
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With the way the country is right now, i.e. soaring energy bills and a cost of living crisis, you’d be forgiven for feeling down by default, so it’s good to see companies showcasing uplifting campaigns during this difficult time of year.
Moreover, it turns out us Mancunians could do with them more than most, as we’re reportedly already pretty low energy during the month of January, specifically.
All that being said, for today only, Monday 16 January (a.k.a. Blue Monday), you can make the most of these UV light-emitting billboards. Think of them as giant SAD lamps, like the ones you can buy for your home or the office — or, you know, a much smaller and squarer version of the sun.
Switching on at 4pm when it starts to get dark and lasting until 8pm, locals can stand in front of these sunlight billboards as they emit healthy levels of lux to boost their serotonin and, hopefully, lift their spirits. They’re absolutely free and probably one of the best uses of ad space we’ve ever seen.
We’re sure Blue Monday will brighten up for you in no time.
New landmark chickenpox vaccine begins UK rollout to protect thousands of children
Emily Sergeant
A new landmark chickenpox vaccine is beginning its rollout across the UK in a bid to help protect hundreds of thousands of children.
Chickenpox is a common infection in children that spreads easily.
It is usually mild but it can lead to serious complications which need hospitalisation, including chest infections and fits. The latest Government data indicates that half of children will contract chickenpox by the age of four, and 90% by the age of 10.
Currently, children who catch chickenpox are typically advised to stay off school until all spots have formed a scab – which is usually five days after the spots appear.
But now, this new vaccine will mean children can miss fewer days in nursery or school, and reduce time parents need to take off work to care for them.
Hundreds of thousands of young children are now being offered the chickenpox protection as part of routine NHS childhood vaccinations.
The combined vaccine adds chickenpox protection to the existing measles, mumps and rubella schedule.
Surprisingly, it’s estimated that around £24 million is lost in income and productivity every year in the UK due to childhood chickenpox, so not only will the new vaccine rollout save money this way, but it is also expected to save the NHS a whopping £15 million a year in costs for treating the common condition.
The new vaccine comes following a recommendation from the Joint Committee on Vaccination and Immunisations – with a combined MMRV vaccine replacing the MMR vaccine to protect against measles, mumps, rubella, and chickenpox (varicella).
From now on, GP practices on the NHS will start to offer children the combined MMRV vaccine at 12 months and 18 months of age.
Dr Claire Fuller, who is the National Medical Director for NHS England, called the rollout a ‘hugely positive moment’ for children and their families.
“From now, the combined vaccine to protect against measles, mumps, rubella and chickenpox will be available at children’s routine vaccination appointments to keep children healthier and prevent sickness from these highly contagious viruses,” commented Dr Fuller.
“The new vaccine will also help the health service move its focus from sickness to prevention, and keep more children safe and in school.”
Featured Image – Jonny McCullagh (via Wikimedia Commons)
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Greater Manchester hit with snow and ice weather warning to welcome in new year
Emily Sergeant
Weather warnings for snow and ice have been issued across much of the UK, including here in Greater Manchester.
As the country wakes up to the first working day of the new year, cold Arctic air now covers most of the UK, according to the Met Office – with temperatures being well below average, widespread frost and ice, and an increasing risk of snow showers.
Snow is expected to settle on the ground in some areas, particularly in northern and some central areas, while the risk of widespread ice could make travel ‘hazardous’.
While much of Greater Manchester falls under the yellow weather warning for snow and ice issued by the Met Office – which is now in force, and expected to end around midday today (2 January) – it will primarily be more southern and western parts of our region that are likely to see snowfall, if any.
Forecasters say an area of sleet and snow is expected to move southeastwards across parts of England and Wales, lasting approximately two or three hours in any one place, and where snow does fall, only one or two cm is likely for some and perhaps as much as five cm in a few spots, especially higher ground of north Wales, north west England, and perhaps the north west Midlands.
Some ice may form as a result of snow frozen surfaces, and icy patches will also develop quickly as sleet and snow clears.
Greater Manchester braces for snow as the Met Office issues a yellow weather warning / Credit: Geograph | Pexels
Under the yellow weather warning, you should expect some roads and railways to be affected with longer journey times, some injuries may occur from slips and falls on icy surfaces, and there are likely some icy patches on untreated roads, pavements, and cycle paths.
“With Arctic air now covering most of the UK, very cold weather will continue through the weekend, with minus double figures overnight in places and daytime temperatures struggling to rise above 0°C for some,” explained Chief Met Office Forecaster, Neil Armstrong.
“It looks like this cold spell could last well into next week and wintry hazards will continue with more weather warnings likely. It is therefore important people keep up to date with the latest forecast and warnings and plan ahead.”
You can keep up to date with weather warnings on the Met Office website here.
Danny Jones -
16th January 2023 
