A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
ADVERTISEMENT
Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
ADVERTISEMENT
Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
News
Peter Kay announces four intimate charity shows in Greater Manchester – but only for these postcodes
Emily Sergeant
Peter Kay has just announced four intimate shows to raise money for a very worthy cause… but you can only get tickets if you live in these particular postcodes.
Comedy legend Peter Kay is set to return home to the Bolton Albert Halls for four very special hometown shows in this summer, marking his first performances at the venue more than two decades.
Taking to the very stage where he recorded the UK’s biggest-selling stand-up DVD, it’s set to be a proper nostalgic homecoming for one of Britain’s most beloved comedians.
The summer shows – which are taking place from 9 – 11 July 2026, even including a matinee performance – this is a rare chance for local fans to be part of something incredibly special, with all funds raised going to Bolton Hospice.
But, there’s a bit of a catch… you’ll only be able to get tickets if you live in Bolton (and some parts of Bury), as it’s strictly limited to BL postcodes.
Peter Kay Live at the Bolton Albert Halls – 2026 Dates
Thursday 9 July (Evening)
Friday 10 July (Evening)
Saturday 11 July (Matinee)
Saturday 11 July (Evening)
Tickets officially go on sale Friday 24 April at 10am, and you can get your hands on them here.
Featured Image – Supplied
News
Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic
Emily Sergeant
A new survey has revealed that seven in 10 NHS workers believe the health service is ‘poorly prepared’ for another pandemic if one should arise.
After the recent meningitis B outbreak in Kent last month raised the conversation of mass contagion once again, of course following the COVID-19 pandemic, a new YouGov survey of more than 1,000 NHS workers has now uncovered how well prepared staff in the health service think it is for another global pandemic.
The results show that 69% of staff surveyed think the health service is ‘poorly prepared’ for another pandemic, and to make matters worse, 26% of those even say it’s ‘very poorly’ prepared.
Only one in five (22%) think the NHS is could properly handle another pandemic, but statistically, YouGov claims none of those surveyed said it’s ‘very well’ prepared.
Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic / Credit: Pxhere | Rawpixel
When workers were asked how the NHS’s level of preparedness now compares to prior to the COVID-19 pandemic, 41% did concede that they think it is better prepared now than 2020, however 37% admitted they think it’s no better prepared.
16% actively think it’s less well-prepared now than it was prior to 2020.
This marked a new era of ‘transparency’ and ‘accountability’ in the NHS, with the league tables delivering on the Government’s promise to drive up standards, tackle variation in care, and ensure people get the high-quality service they rightly expect.
Every trust in England – from urgent and emergency care, through to elective operations and mental health services – will now be ranked quarterly against ‘clear and consistent’ standards.
Emily Sergeant -
26th January 2023 
