A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
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Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
News
Tribute paid to man ‘loved by so many’ stabbed to death in Levenshulme
Daisy Jackson
The brother of a man stabbed to death in Levenshulme has paid a heartbreaking tribute to him.
Zherko Rasul Osman was just 24 years old when he was fatally wounded in an incident on Chapel Street on Saturday evening.
Despite the best efforts of emergency services personnel, Zherko sadly died at the scene.
Now, his brother has paid tribute to him, saying he was ‘someone who was loved by so many’.
The touching tribute reads: “My brother was a kind, friendly and loving person who never looked for trouble or wanted to harm anyone.
“He was loved and respected by his friends, his mates and the neighbours in the community where he lived. He had a good heart and would always be remembered for the warmth and happiness he brought to those around him.
“His life was taken so suddenly and for no reason, leaving a pain and emptiness that words cannot describe. We are heartbroken that someone who was loved by so many is no longer here. He deserved to live his life and make memories with the people he loved.
“He will never be forgotten. His smile, his kindness and the memories we shared with him will stay in our hearts forever. We love you, and we will miss you every single day.”
Zherko Rasul Osman suffered serious stab wounds on Chapel Street in Levenshulme at around 7.06pm on Saturday 15 August.
A 23-year-old man has been arrested on suspicion of murder, and he remains in custody for questioning. A 27-year-old man who had also been arrested on suspicion of murder remains on bail pending further enquiries.
Officers continue to make progress as the investigation continues. It is believed this was an isolated incident with no wider threat to the public.
Police are urging anyone who may have information to please report it through the dedicated online portal HERE.
Anyone in the Chapel Street area around the time of this incident, or who has mobile phone, CCTV, Ring doorbell or dashcam footage can contact police on 0161 856 9008 quoting the log number 2983 of 15/08/2026.
Alternatively contact independent charity Crimestoppers anonymously on 0800 555 111.
Government launches £442m drive to get rough sleepers off streets before Christmas
Emily Sergeant
Prime Minister Andy Burnham has launched a £442m drive to get rough sleepers off the streets before Christmas.
Learning from ‘innovative’ approaches put into place during the pandemic, the Government has announced that new accommodation will be rolled out across England this winter, as well as offering practical help with housing, health, and other needs to support people to build a more stable life for themselves in the future.
The new commitment to offer everyone a route off the streets this Christmas, along with boosted funding, reflect the Andy Burnham‘s national drive to make ‘real change’ and get everyone playing their part in ending rough sleeping.
Not only will these plans change the lives of rough sleepers, but it’s also said they will have huge benefits for the country as a whole.
Research from homelessness charity Crisis suggests that by preventing 40,000 people from becoming homeless for a year, taxpayers could save around £370 million.
The Government has launched a £442m drive to get rough sleepers off the streets before Christmas / Credit: Number 10 Press Office | Jon Tyson (via Unsplash)
As well provisions to get people off the streets, and the intensive ‘wraparound’ support, the newly allocated funding will also help local areas deliver more than 1,000 ‘settled’ homes over the next three years, it has been confirmed.
Areas facing the greatest pressures will receive the largest share of support.
Working alongside councils, Mayors will play a leading role in driving local action to end rough sleeping, and will be tasked with making decisions that are right for their communities to deliver help where it’s needed most.
The Prime Minister says he ‘won’t accept’ rough sleeping any longer. He commented: “No one should have to bed down in a doorway or outside a station, but we’ve seen it for so long that it feels like Westminster has started to accept it.
“That’s why my first instruction as Prime Minister was to end rough sleeping, and it’s why today we’re getting started with a national drive to get everyone in for Christmas. We did it in the pandemic, we can do it again. But it needs all of us.
Emily Sergeant -
26th January 2023 
