Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Liam Gallagher says he’ll ‘gig in Lidl’ if Co-op Live still isn’t ready – and they sound pretty game for it
Danny Jones
Following the ongoing palaver with Co-op Live, Liam Gallagher has joked that he’d happily play his scheduled gigs in a Lidl if the arena still isn’t ready – at least we think he’s joking…
With Liam Gallagher having been named as one of the first acts booked to play Co-op Live last year, many are now wondering whether the venue will even by June, with the former Oasis frontman set to play four Definitely Maybe 30th-anniversary sets. That being said, he’s come up with a solution if not.
Vintage LG, we’ll give him that.
Obviously a bit of a tongue-in-cheek quip at the venue being sponsored by a supermarket and convenience store chain, it could have been any other competitor that the ever-witty youngest Gallagher brother picked but it somehow made it extra funny that he chose a budget brand like Lidl.
However, with the 51-year-old already having fun with stunts like voicing the tannoys on the Metrolink last year, for instance, we wouldn’t put it past him to take this joke a little further.
Better still, not that we’re getting carried away or anything but Lidl themselves seem pretty keen on the idea too; they even spent the time to build an entire setlist for the fictional show. Fair play.
Can you imagine? Liam Gallagher swapping the occasional tambourine shake for beeps from a barcode scanner as he moves back and forth on the conveyor belt. We know it’s absolute nonsense and we definitely shouldn’t be even remotely considering it… BUT it’s the stuff of dreams and strange things have happened.
A lot of stranger things have happened this week alone. As for the latest with Co-op Live, the Chairman and CEO of key-backers Oak View Group, Tim Leiweke, issued a full statement sharing his “sincere apologies”and insisting that they understand “there is work to be done to rebuild your trust in us.”
With the likes of Olivia Rodrigo, Peter Kay, The Black Keys and more having their gigs pulled by the venue due to numerous issues, including an air conditioning unit falling from the ceiling, fans are understandably fearful that other upcoming events could face delays or general misfortune.
Much like the venue itself, we imagine we’ll be playing catch-up on this whole saga for the foreseeable, but here’s a recap of the story so far: