Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Oldham Athletic’s next game postponed amid red weather warnings
Danny Jones
Oldham Athletic FC’s next game has been postponed amid red weather warnings, with a frozen pitch having already set in.
We suspect they won’t be the only ones either…
Oldham Athletic were set to take on Notts County FC at home this weekend, with the upcoming fixture set for a 3pm kick-off on Saturday, 10 January, but the state of the Boundary Park stadium’s playing surface has already been declared unfit for use.
Informing the fans of the unfortunate decision, the rescheduled date and time for the match remain yet to be confirmed.
Saturday's home fixture against Notts County has been postponed due to a frozen pitch. #oafc
Addressing supporters online, OAFC wrote: “An inspection took place on Thursday afternoon with the pitch frozen following persistent freezing temperatures since our last home game on New Year’s Day and further adverse weather forecast.
“The inspection was called due to persistent freezing temperatures and in anticipation of further adverse weather between now and kick-off. Tickets will remain valid for the rearranged date, and refunds can be claimed after the new date is confirmed.”
As for Notts County, they have also updated their fans on social media.
They have assured that “tickets purchased for this fixture will [also] be valid for the rearranged date” and that “supporters who require a refund will be able to do so after the date for the rearranged fixture is announced.”
Postponement comes amid parts of Oldham, Greater Manchester and other areas across the country being hit with severe weather warnings, which have now been upgraded from an initial yellow rating.
2026’s first named storm, the weather event dubbed by Goretti by the French meteorological service, is set to bring further frosty conditions and blustery winds to us Brits.
The UK received its first snowfall of the year earlier this month, but this next pattern of cold air is set to see even more arrive, with the forecast potentially running into next week.
As for the Latics, the 15th-placed League Two team will have to wait until their ground thaws out to try and make up ground between them and the play-off spots.
Worth keeping an eye on the Met Office if you were planning a trip to the footy over the next few days.
Manchester City look set to steal transfer target away from Liverpool
Danny Jones
Manchester City could be about to steal away a key transfer target right from underneath Liverpool’s noses, as the club is reportedly eyeing up a swoop for Marc Guehi.
Were it to happen, it could be a decisive move not only in January but could really prove instrumental in how the rest of their season plays out.
The Crystal Palace defender and England international looked pretty much all set for a Merseyside switch, with prior reports claiming that he was heading for Anfield before the deadline day in the previous summer window.
However, the latest rumours – which seem to have ramped up over the past week or so – are that Man City could snatch him from the grasp of Liverpool as Pep Guardiola looks to reinforce his defensive line.
As per the latest from the likes of Fabrizio Romano, fellow journalist Jeremy Cross and other alternative football outlets like indykaila News, not only is the door now open for Marc Guehi to leave the South London club, but the Etihad Stadium seems an increasingly likely destination.
Speaking in a recent press conference, Palace boss (who has also now been linked to the Man United manager’s job) Oliver Glasner added fuel to the fire.
Admitting that while everyone at the club wants him to say, “On the other side, there’s the situation that the contract ends in the summer, and if somebody is coming, there will be a moment when the club says, ‘Now the financial issue is more important than the sport issue’…”
“There will be a threshold where the club has to say [sell] … If the player says: ‘I want to leave’ and the money is above the threshold, it will happen. I’m not so naive [as] not to know that if a massive offer comes from City and Marc wants to do it, it will happen.”
Yes, name-checking the East Manchester outfit specifically, as opposed to Arne Slot’s somewhat faltering side, Romano has since insisted that “Man City want to reach an agreement now after their CBs emergency”; they have already recalled one centre-half from his loan move who impressed on debut.
Aside from a few OOP actions early on, M. Alleyne was top. Composed, progressive and confident stepping beyond the first line.
He doesn’t recycle — he dictates. Being a build-up reference already at senior level speaks volumes.
Many fans have already made it clear that they back and believe Max Alleyne (seen above) and fellow youngster Abdukodir Khusanov to deputise and be further blooded into the first team moving forward, especially following their performance against Brighton and amid the limited options.
On the other hand, City have always benefited from their strength in depth, and while the soon-to-be-confirmed Antoine Semenyo will no doubt be an exciting addition, finding cover for Ruben Dias and Joško Gvardiol appears to be a bigger priority.
Meanwhile, not only is it said that Guehi would love the opportunity to the Catalan coach and serial winner, but Liverpool have
Regardless, there is always the risk of a player getting lost in a potentially bloated squad as and when those players return to the starting lineup; it’s up to the 25-year-old Premier League-proven centre-back to decide whether he can not just take on the challenge but keep that place.
Emily Sergeant -
10th April 2023 
