Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Live football to be prescribed by some GPs to help treat patients with depression
Danny Jones
Live football looks set to be prescribed by a section of the NHS in an effort to try and help people suffering from depression.
As part of the experimental new wellbeing and mental healthcare initiative, GPs across the UK could soon be able to suggest watching football in person as part of their wider treatment plans.
While it may sound like a somewhat unorthodox approach, it’s sparked plenty of conversation on social media and is already gathering some steam up and down the country.
The scheme is being pioneered by Labour MP, Dr Simon Opher, the representative for Stroud, as well as Ecotricity owner and green industrialist, Dale Vince.
Today we’ve announced Football On Prescription. Football clubs up and down the country and up and down the leagues can take part in this – and I hope they will. Mental health is a big issue, as are loneliness and isolation. One of the superpowers of football is its inclusivity -… pic.twitter.com/OWNOag6Fcc
‘Prescribed footy’, to coin a somewhat jarring colloquialism, is set to be rolled out to relevant patients across the Gloucestershire region diagnosed with depression and some other mental health conditions.
Those on the receiving end of these prescriptions will be offered free tickets to watch local National League side, Forest Green Rovers (FGR), based in the town of Nailsworth.
Vince, who founded Ecotricity – formerly known as Renewable Energy Company – back in 1995, bought Forest Green back in 2010 and is just passionate about football and mental health as the push for clean energy and environmental causes.
Speaking to Greatest Hits Radio in an interview on Tuesday, 22 July, the 64-year-old Norfolk-born OBE said: “We just do the things that we see, that we think could be done, should be done, that will help; whether it’s helping our planet, our country – people here [in Gloucestershire]…
“When you attend football matches, particularly regularly, you find yourself a part of something, a part of a group of people with a common purpose. It’s a wonderful social experience that we think would be really good for people suffering from mental health problems.”
Despite some doubters and detractors questioning his motives online and in the media, he insists the sentiment is purely altruistic, and FGR hope to aligning itself with big causes like mental health, even making the first fully vegan-certified football kits ahead of the 2025/26 season.
He also went on to add, “We also won’t take adverts or sponsorship from gambling companies: they do great harm in our society.”
As for Dr Opher, he has continued to champion ‘social prescribing’ across his medical and political career, backing it as a viable alternative to common medication such as antidepressants for some individuals with mild-moderate depression.
The live football on presecption concept has been met with plenty of pushback online, including lots of discourse surrounding priorities and the NHS remaining underfunded, but only time will tell how well these early trials go.
What do you make of the idea of football being put forward as an aid for depression and do you think it should be considered by the NHS at large?
These viral sensations are a plush toy created by Hong Kong-born, Netherlands-raised designer Kasing Lung, who drew inspiration from his love of fairytales to create a character with bunny-like ears, large eyes and big smiles.
They’re swinging off handbags all over the UK at the minute and people are queueing for hours for the latest Labubu drops.
At Sweet Dreams, they’re making edible chocolate Labubus using a special mould flown in from Japan.
Each one has a pistachio kunafa filling and is painstakingly painted by hand.
And that brings us neatly to the next viral craze at play here – Dubai pistachio chocolate.
An army of pistachio chocolate LabubuInside a chocolate pistachio Labubu
Kunafa is a staple in Middle Eastern bakes and pastries but hit the global mainstream last year when thick chocolate pistachio bars stuffed with it went viral online, spawning countless dupes and inspired specials.
And finally, chocolate covered strawberries – hardly a new invention, but this simple dessert has rocketed in popularity especially in food hotspots like Borough Market in London.
Head into Sweet Dreams and you can build your treat from the base up – choose white or milk melted chocolate for your strawberries, layer on pistachio kunafa, then top with either a milk or white chocolate Labubu.
A slightly daft novelty? Yes. But that doesn’t stop them being delicious.
This is the only place in the UK currently selling Dubai pistachio chocolate Labubus.
Emily Sergeant -
10th April 2023 
