Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
ADVERTISEMENT
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
ADVERTISEMENT
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
ADVERTISEMENT
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
Trending
Tesco are introducing ‘VAR-style’ self-checkouts in the UK
Danny Jones
Many people think VAR has already gone too far and want it gone from football full stop, and we’re here to tell you that you’re a fool; your hopes are in vain, and the technology is only going to become more common as time goes on. Sorry.
So much so, in fact, that Tesco look are bringing in their own virtual referee into self-checkout systems in shops. You could say the ‘game’s gone…’
Of course, we’re being a bit flippant here, but if you have seen ‘VAR’ and ‘Tesco‘, you’re not seeing things: this is genuinely a thing that is being rolled out here in the UK, with video footage of the supermarket chain’s next self-checkout technology going viral online.
Thought you’d got away with sneaking an extra little something in the bag without paying? Think again.
— UB1UB2 West London (Southall) (@UB1UB2) May 28, 2025
We’ll admit, this was the first time we’d come across the technology, but as it turns out, the updated self-checkout service has been in place for a while.
Similar VAR checkouts have already been installed at other retailers, Sainsbury’s and ASDA, although some reports claim that while stores capture footage of shoppers to check if they’ve scanned all of their items, it is thought that not all of these self-service tills show a playback when an error is detected.
Although this particular speculation has sparked some uproar and debate online, many have quite rightly pointed out that CCTV records your movement in any given shop.
Regardless, it’s fair to say that aside from the obvious memes and people poking fun at the new system, many on social media have shared some pretty strong opinions on the matter.
Not that it matters much – it’s likely this will soon become increasingly the norm, with the likes of Sainsbury’s having already introduced barriers which require customers to scan their receipt in order to leave at branches such as the site on Regent Road Retail Park over in Salford.
As yet, it’s unclear how many of these new self-service tills are in operation and whether they are limited to larger supermarket locations of their Express convenience stores, but don’t be surprised if you come across one.
Put simply, if a barcode isn’t registered before being put on the scale and/or set aside to be packed away, the Tesco till will read: “The last item wasn’t scanned properly. Remove from bagging area and try again.”
Addressing these new VAR-style checkouts in an official statement, a company spokesperson said: “We are always looking at technology to make life easier for our customers.
“We have recently installed a new system at some stores which helps customers using self-service checkouts identify if an item has not been scanned properly, making the checkout process quicker and easier.”
What do you make of the new Tesco and their new VAR self-checkout technology?
Ruben Amorim reacts as Manchester United are booed off after Malaysia friendly
Danny Jones
Manchester United manager Ruben Amorim has delivered a fairly brutal response after his club were booed off by supporters during a friendly in Malaysia.
The Red Devils recently embarked on a post-season tour following a calamitous 2024/25 campaign, both domestically and continentally, with that limp loss in the Europa League final, but have already resumed what has become alarmingly normal service with yet another defeat.
Finding themselves on the wrong end of a 1-0 scoreline against ASEAN All-Stars in Kuala Lumpur – a squad comprised of various talents from around the region who had never played together before and were only founded as an actual team back in 2014 – it was all far from clean slates and fresh starts.
In the wake of the shock result, Man United were booed off by the Malaysian and other international fans inside the Bukit Jalil National Stadium, which saw more than 70,000 in attendance.
It’s the end and that’s it. Man United got boo’ed by the fans after the final whistle.
They got beaten by non-full team Asean All-Star who just trained together as a group few days before the match. pic.twitter.com/fBxnMiZPN8
For context, the ASEAN All-Stars had only trained together for the first time just days before the game itself, but the de facto exhibition outfit still managed to break the deadlock in the 71st minute against a United side that rarely looked like scoring.
All that being said, Amorim had some choice words for his own players in his post-match duties after their first post-season tour fixture, insisting that while he always remains accountable, those out on the pitch perhaps received somewhat of a deserved reckoning too.
He began by stating, “I’m always guilty of the performance of the team, no matter what. [I have been responsible] since the first day”, but went on to argue: “The boos from the fans, I think it something that we need, maybe.”
Citing that the Old Trafford faithful and die-hard away fans have always been loyal and supportive despite frustration in the league, he suggested that “maybe they will change the way they behave” following this latest reality check.
Despite adding that he has seen reasons for optimism in performances against Man City and Liverpool, for instance, where he felt he saw “belief” and seeds of what’s to come, he’s made very few excuses for the poor displays up to now.
United face the Hong Kong national team in their next friendly on Friday, 29 May, and it’s fair to say anything less than a win would be beyond bad for the predictably unpredictable Premier League club.
You can see his full post-match press conference down below.
Emily Sergeant -
10th April 2023 
