Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Pep Guardiola delivers gutting news as Man City are hit with Erling Haaland injury blow
Danny Jones
Pep Guardiola has passed on some gutting fitness news for Manchester City fans as star striker Erling Haaland is confirmed to be injured for several weeks and could even miss the rest of the Premier League season.
The title might be out of reach this year, and the Champions League knockout against Real Madrid was definitely hard for Blues to take, but with Man City into the semi-finals of the FA Cup, there’s still a very strong chance they could end 2024/25 with a piece of silverware.
However, they’ll have to make it through another two massive rounds at Wembley and seemingly the remainder of the season without Haaland and his goals, as the Catalan coach revealed that the club expects him to be out injured for “six to seven weeks.”
Not exactly how City fans would have wanted to see the rest of an already frustrating season play out.
🗣️ "We don't have another player with his skills."
Relaying diagnosis from the medical team, Pep said the hope is that the big Norwegian number nine could be back for the very tail end of the campaign, but at the very least, he “will be ready for the [FIFA Club] World Cup.”
He went on to add that “these kinds of things happen” and that he feels “sorry” for all of the other injuries that have befell his squad up till now, adding that they can only hope for a speedy recovery and for him to return as soon as possible.
The 24-year-old hasn’t had too many big injury problems in his career thus far, although his longest spell on the sidelines did come at the end of 2023 when a stress fracture kept him out until the new year.
This time around, Haaland suffered an injury to his ankle during the City’s FA Cup win over Bournemouth on Sunday following a challenge from defensive midfielder Lewis Cook.
He was forced in the second half and was seen leaving the Vitality Stadium on crutches after the game.
Erling Haaland seen leaving Bournemouth in a protective boot and crutches. 🤕
Having led the golden boot race for a good chunk of the season – as he’s become accustomed too since he arrived in England – City‘s sub-optimal season has seen him slink into second behind high-flying Mo Salah on 27, but he still has a couple dozen goals and a trio of assists to show for it.
Speaking of Salah, the soon-to-leave ‘Egyptian King’ has been the talisman for Liverpool this season, and his contributions could see them lift the trophy in Arne Slot’s first season as early as 13 April, depending on how fellow title rivals Arsenal fare in their next two matches.
As for how City round out their domestic campaign, reclaiming the FA Cup after last year’s derby disappointment looks like the main goal.
You can watch Pep Guardiola’s press conference ahead of the game against Leicester City at 19:45pm tomorrow (Wednesday, 2 April) in full HERE.
Hilarious study names Manchester as one of the UK’s most hungover cities
Emily Sergeant
Manchester has been named one of the UK’s most hungover cities, according to a hilarious new study.
Let’s be honest, we’ve all had one of those mornings – or a lot more than one, for many of us.
The kind where you wake up regretting ordering that last pint, or your decision to mix your drinks, questioning every life choice while desperately Googling ‘hangover cures that actually work’… but it turns out that some UK cities are way more prone to struggling with hangovers than others, and Manchester is one of them.
In a bid to uncover where in the country people are searching for hangover cures the most, alcohol-free beer brand Mash Gang has crunched the numbers and analysed more than 5.5 million Google searches across every city.
Manchester has been named one of the UK’s most hungover cities / Credit: Kraken Images (via Unsplash)
We always knew Manchester would be close to the top, but in this instance, we’ve actually just missed out on the number one spot, as our city has officially been ranked the second most hungover in the UK, just behind the ‘undisputed hungover capital’ itself, which is Birmingham.
According to the study, whether it’s the legendary Northern Quater or the city’s famous Gay Village, us Mancs are waking up with sore heads a lot more than anywhere else in the North.
While the North can often be underrepresented in top 10 lists, this doesn’t seem to be the case here, as other major cities such as Liverpool, Leeds, and Sheffield have all earned their place.
UK’s top 10 most hungover cities
Birmingham
Manchester
Liverpool
Bristol
Leeds
Newcastle
Sheffield
Plymouth
Coventry
Wolverhampton
It’s all according to a new survey finding the city with the most sore heads in the country / Credit: Mylo Kaye (via Unsplash)
On the other end of the scale, Ripon has emerged as the UK’s least hungover city, closely followed by Carlisle, which means that if you’re looking for a place to escape temptation, or to just find people who actually get up early on weekends, then you know where to head to.
As well as the top 10 list, Mash Gang’s analysis data also showed just how much people are looking for hangover solutions, as in just the past month alone, there have been 178,000 searches for “hair of the dog,” and the search term “hangover food” has been looked up 72,000 times in the same period.
On top of this, searches for ‘zebra striping’ – which is a method where people alternate alcoholic and non-alcoholic drinks to lessen the impact of drinking – have also increased by 424% in the past quarter.
Emily Sergeant -
10th April 2023 
