Viewers rushed to social media to share their shock as ITV aired an episode of Family Fortunes with a rather “awkward” This Morning-themed question.
In case you missed it, Phillip Schofield announced this past weekend that he was to step down from presenting the ITV daytime show, This Morning, with immediate effect after fronting the programme for the past 21 years.
The 61-year-old first took the presenting reins of the show back in 2002.
Alongside co-presenter Holly Willoughby, Schofield became a well-known face on daytime television and went on to win numerous awards for his presenting work over the past two decades – but in recent weeks, rumours began swirling within the media that his professional relationship and off-screen friendship with Willoughby has soured.
Schofield’s stepping down from the presenting role also comes after he had taken several weeks off-air recently – some as pre-planned leave, and some while his brother, Timothy Schofield, faced trial for sexual abuse against a teenage boy.
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Viewers in shock as ITV airs ‘awkward’ This Morning presenters question on Family Fortunes / Credit: ITV
So, as you can gather, it’s been a bit of a whirlwind few weeks for Schofield and This Morning – which is probably why viewers who tuned in to watch a scheduled episode of Family Fortunes yesterday evening were shocked to see contestants asked a question about This Morning presenters.
In typical Family Fortunes question style, host Gino D’Acampo asked the contestants to “name someone who appears on the TV show This Morning”.
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The coincidental (or not?) timing of the pre-filmed episode with that question in being aired seems to be what shocked viewers most though, as it’s probably not that shocking to find that the top two answers to the question where, of course, Phil and Holly.
And this irony didn’t go unnoticed on social media.
Oh god #FamilyFortunes on ITV just had the question “name somebody who regularly appears on the TV show This Morning.”
The top answers were Holly Willoughby and Phillip Schofield.
TV critic Scott Bryan said: “Oh god Family Fortunes on ITV just had the question ‘name somebody who regularly appears on the TV show This Morning.’ The top answers were Holly Willoughby and Phillip Schofield.”
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Another viewer aptly called it “bad timing”.
“Unfortunate choice of Family Fortunes category tonight,” a third person said on Twitter, while a fourth added: “This is awkward. Family Fortunes got a question about This Morning, oh Lord and Philip Schofield is the spot prize…”
One viewer also questioned: “I wonder if Phillip Schofield is watching Family Fortunes right now?”
Question on #FamilyFortunes right now: "Name somebody who regularly appears on the TV show This Morning"
ITV couldn't have chosen a better weekend to air this episode if they tried! 😂 #ThisMorning
Addressing Schofield’s departure from This Morning, Kevin Lygo – Managing Director of Media and Entertainment at ITV – said in a statement over the weekend: “Phillip is hands down one of the best broadcasters of his generation and we thank him for his two decades worth of absolutely terrific television on the This Morning sofa.
“This Morning is made by one of the best and most diligent teams in television, who produce over 12 hours of live television each week.
“We look forward to continuing our relationship with Phillip starting with The British Soap Awards in June and a brand new peak time series to come.”
Featured Image – ITV
TV & Showbiz
Dame Sarah Storey is going on Strictly Come Dancing 2026
Danny Jones
Record-breaking local athlete and Paralympian, Dame Sarah Storey, is set to become the latest to join the Strictly Come Dancing annals.
With the Strictly cast for 2026 steadily being unveiled, we always keep an eye out for the Greater Manchester names in particular.
That being said, we’re buzzing to see the hugely successful Stockport swimmer turned cyclist will be swapping her Team GB kit for sparkly, sequined ballroom gowns and an entirely different type of sport and fitness.
Announced on Friday, 17 July, Storey is the seventh celebrity to be confirmed for the 24th series of the hit BBC show and dancing competition.
Having represented her country not only at nine Paralympics but across two different disciplines after switching to the racing bike back in 2005, she’s our most decorated competitor in the entire history of the Games with 30 medals to her name – 19 of which are gold.
Absolute GOAT levels.
But now the Cheadle Hulme-born is once again set to show her versatility to see how she fares on the dance floor later this year.
Commenting ahead of the new-look season which starts this September, the 48-year-old said: “Embarking on a new challenge so soon after stepping down as an athlete is hugely exciting.
“I have always loved watching Strictly, and my daughter Louisa is a very talented dancer, so to be able to learn from the best and hopefully understand even more about her world is incredibly motivating! I can’t wait to get started!”
This latest sea-change comes not long after the local legend and sporting icon officially announced her retirement from professional sport more than three decades on from first bursting onto the scene.
Thank you for taking the time to leave all the incredible messages. It’s so wonderful to read them and thank you for being the greatest supporters 🥰
— Dame Sarah Storey (@DameSarahStorey) July 9, 2026
What a career she’s had; it obviously didn’t take her long to get tired of sitting still for once, either.
She will be joined by the likes of Lacey Turner, Dani Dyer, Delta Goodrem, Chris Appleton, Cach Mercer and Will Best.
In case you missed it, the upcoming edition of Strictly Come Dancing will be the first since Tess Daly and Claudia Winkleman stepped down, with Emma Willis, Josh Widdicombe and pro dancer Johannes Radebe stepping in as replacements.
In other starring Stockport news, we’ve finally got more info on the final season of a popular programme filmed in the area. Find out more down below.
Micah Richards reveals dad ‘unexpectedly’ died shortly before going on air for England v Argentina last night
Emily Sergeant
Micah Richards has revealed that his dad died shortly before he went on air for the World Cup semi final last night.
The former right back – who most-notably played for Manchester City for a decade from 2005-2015, and for the England national team from 2006-2012 – was one of the BBC’s pundits providing on-air analysis last night as England faced Argentina in a highly anticipated semi final of the 2026 FIFA World Cup last night.
The two teams faced off in Atlanta, and while goals came from both sides, it was ultimately Argentina that reigned supreme – securing a 2-1 win over the Three Lions.
But while much of the country is grieving the fact that football won’t be ‘coming home’ (well, for another two years at least), Richards is grieving on a deeper level.
He took to Instagram after the loss last night to share with his 1.4m followers that shortly before he went on air, his father Lincoln passed away ‘unexpectedly’ – calling him the ‘proudest parent possible’ in a touching tribute.
“He has left us all too soon,” Richards began in his tribute.
“Hwas my greatest fan. He barely missed a game my entire life. He would take me wherever I needed to go when I was a kid and he was the proudest parent possible during my professional career. It was so rare for him to not be by my side.
“I know how much watching England World Cup games means to everyone at home, and how the experience bonds families together across the generations, like nothing else.
“I know, particularly as a proud old-school Yorkshireman, dad would’ve wanted the show to go on this evening. And so it did.”
Emily Sergeant -
22nd May 2023 
