The Cadbury Flake is an icon of British confectionary.
First developed all the way back in 1920, and surprisingly discovered just by chance thanks to Cadbury Bournville factory employee, Ralph Thompson – who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples – the Flake has gone on to become a beloved sweet treat, not just in the UK, but in several other countries worldwide too.
Due to the success of the chocolate bar, by 1930, Cadbury began selling half-sized Flakes specifically for sticking in the top of vanilla soft serve ice cream, known as ’99 Flakes’, which were served by ice cream vendors nationwide.
Many will be familiar with the famous 1983 advert, where Cadbury chose to brand Flakes as “the crumbliest, flakiest milk chocolate in the world”.
But could the day finally be here? The day when the “the crumbliest, flakiest milk chocolate in the world” is now just too crumbly to stick in 99 cone? Well, according to a growing number of ice cream sellers, this is apparently the case.
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Ice cream sellers are complaining Cadbury Flakes are now ‘too crumbly’ for 99s / Credit: Flickr
With the UK having been treated to some warm weather recently, and the hottest day of the year even on the horizon this bank holiday weekend, it’s led to ice cream traders across the country complaining that 99 Flakes have started deteriorating in quality since the production of the chocolate treats was moved over to Egypt in 2020.
Vendor John Taylor, who owns of C&M Creamery Ices in North Yorkshire, complained to the BBC that the quality of 99 Flakes nowadays is “embarrassing for an ice cream man”.
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“You can’t give someone a 99 with a broken Flake,” he added.
Lawrence Glauser, owner of Lorenzo’s Ices in East Yorkshire, agreed with fellow vendor John and described the situation as a “big issue” because often at least a quarter of the Flake boxes are “unusable” – which has left him having to resorting to more creative measures.
“I now serve trays of ice cream and sprinkle bits of Flake on top,” Lawrence revealed, “I shouldn’t have to do that. I’m fed up of the wastage”.
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Is the “crumbliest, flakiest milk chocolate in the world” now… too crumbly? / Credit: Wikimedia Commons
Katy Alston, who is the president of The Ice Cream Alliance, says she won’t be using Cadbury Flakes in the 99s she sells from her ice cream van in Bognor Regis for the first time ever this year, as she claims she sometimes has to throw at least half the box away because “they’ve all been broken”, which doesn’t help when she has a reputation to maintain.
“If you order a 99, you want a good solid Flake in it,” she concluded.
Addressing the growing concerns, a spokesperson for manufacturer Mondelēz International said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.
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“We sincerely apologise for any inconvenience caused”.
Featured Image – Flickr
Trending
Nathan Aspinall clinches fourth European title despite ‘homesick’ confession
Danny Jones
Greater Manchester-born and raised darts player Nathan Aspinall clinched another European trophy over the bank holiday weekend, despite a very honest and vulnerable admission about the pressures of the professional circuit.
The Stockport darting star managed an 8-5 victory over Dutchman Danny Noppert in the final of the German Darts Grand Prix, making it his fourth PDC Euro title.
Having claimed a trio of them in 2025, Aspinall‘s prolific presence on the continent only continues to grow, but truth be told, it’s far from his favourite part of the lifestyle.
Speaking ahead of the final – and following multiple delays in transit – he said: “I don’t want to travel — I just want to be at home with my family at the moment.”
ASPINALL WINS THE TITLE IN MUNICH 🐍
What a finish to win the final 🔥
Nathan Aspinall takes out a classy 128 checkout to claim the Elten Safety Shoes German Darts Grand Prix with an 8-5 triumph over Danny Noppert 🙌#ET4pic.twitter.com/v4xHljyr46
Prior to the match against the world no. 11, ‘The Asp’ confessed to DartsNews that he feels “very flat” at present, adding, “I’m not enjoying playing darts at the moment.”
After also wrestling with passport queues and airports misplacing luggage before he could even make it to the tournament in Germany in the first place, it’s been far from a smooth EU Tour for him so far
The 34-year-old and his wife, Kirsty, have two children, Brooke and Milly Mai, with Aspinall writing on an Instagram story: “should have spent Easter with the kids.”
Nevertheless, the local lad mustered up the motivation – noting that the on-stage buzz definitely helps – to make his way into the final and finish with a not-too-shabby 128 checkout.
Having been “working on things in the background” and even walking out to his new entrance song (‘Lose Yourself by Eminem), we’re hoping he’ll soon be fully snapped out of his funk and back to enjoying the sport.
Thankfully, it seems like the result has definitely helped go some way towards that, with his reaction in the post-match pressers suggesting an upturn in both confidence and mood.
Speaking after the win, he went on to add: “I’m trying to find that love for the game again and Munich, you’ve given] me the love again. I enjoyed my darts today!”
Featured Images — Sandro Halank (via Wikimedia Commons)
Trending
One of the world’s tiniest antelopes has been born at Chester Zoo and it’s no bigger than a tin of beans
Emily Sergeant
One of the world’s tiniest antelopes has been born at Chester Zoo, and she’s barely taller than a tin of baked beans.
The little Kirk’s dik-dik fawn – who zookeepers have decided to name Dotty – was born weighing just a few hundred grams, and even when she’s fully grown, she won’t be a great deal bigger either, as it’s predicted she’ll reach just 40cm tall, making her one of the smallest antelopes on the planet.
Dotty was born back in mid-February, and she has now begun taking her first steps.
If you’re unfamiliar with the Kirk’s dik-dik, it’s a species often found in the scrublands and mountainous regions of Kenya, Tanzania, and Namibia in Africa.
They take their name from the sharp, high-pitched ‘dik-dik’ alarm call they make when startled and as they dart for cover.
These adorable little creatures use their elongated, flexible noses to pluck leaves directly from branches – a unique feature found only in dik-diks – and they mark their territory using scent glands beneath their eyes and between their toes.
In what carers at Chester Zoo are describing as a ‘heartwarming twist’, little Dotty is actually being raised with the help of a surrogate father.
This is because Dotty’s biological dad passed away of old age shortly before her birth, and now a new male dik-dik named Dan – who arrived from a zoo in Cumbria in February – has gently stepped into the role alongside mum Chrissy.
This is Dotty the dik-dik – one of the world’s tiniest antelopes / Credit: Chester Zoo
“Dik-diks are naturally very shy animals, so for the first couple of weeks Chrissy’s tiny fawn has been tucked away in a quiet, cosy den, with mum popping back to feed and check on her,” explained Megan Carpenter, who is the Assistant Team Manager of Small Mammals at Chester Zoo.
“Now though, she’s beginning to find her feet and we’re seeing those lovely first steps as she heads out on her first little outdoor adventures.
“In a lovely addition to the story, we’ve also welcomed a new male dik-dik, Dan, as part of the European conservation breeding programme.
Emily Sergeant -
26th May 2023 
