Iceland has launched a new freezer aisle dedicated to air fryers and it is chock full of all sorts of goodies.
Created to help people save money during the cost of living crisis, the new supermarket air fryer aisles are said to be a world first and can hold over 287 items.
Consisting mainly of frozen foods, alongside instructions on how to cook it in the air fryer, the new aisle features treats like Greggs sausage rolls and Aunt Bessie’s Bacon Chicken Crowns.
Research from consumer company Which? found nearly half of UK households have purchased an air fryer in the past five years, and that 57% of respondents used their air fryers multiple times a week.
20% of air fryer owners said they used it every day, whilst 44% said they are using their regular ovens a lot less.
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Image: Trusted Reviews
Image: Trusted Reviews
Most importantly, perhaps, 68% said they made the switch because it was more affordable for them, with research from Utilita Energy showing an average annual saving when switching from an electric cooker to be £80.50.
The appliances have become something of a TikTok sensation in recent years, with users on the social media platform proving that where there’s a will there’s (nearly) always a way.
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Some of the most viral air fryer recipes to appear on the video platform in recent months include mac and cheese, PB&J, stuffed mushrooms and espiropapas.
What the videos have show is that it’s not just freezer food that can be cooked in an air fryer, and that, in fact, you can do anything from bake a cake to roast a chicken inside the tidy little gadgets.
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Iceland is currently working on including air fryer instructions on a wide variety of different food ranges, not just frozen items, and has already begun making changes to 300 products.
Iceland executive chairman Richard Walker said: “We pride ourselves on knowing exactly what our customers coming through our store doors are looking for, matching their changing shopping trends with fresh ideas.
“Introducing the world’s first air fryer aisle at our Food Warehouse is another exciting example. As the popularity of air fryer cooking grows, this aisle will give customers easy access to products that work perfectly in this time and energy saving cooking appliance.”
Featured image – Iceland
Food & Drink
Mulligans are making butties with the team behind some of the best sandwiches in Manchester
Danny Jones
We feel like we say this almost every time they set up one of these crossovers, but Bada Bing might have just hit it out of the park with their latest collaboration, as they’re teaming up with beloved Irish bar Mulligans to create what could be the sandwich of the century.
In case you’re wondering where we’ll be when this butty becomes available, we’ll be in the legendary Manchester pub, clutching at least three of these while asking the live band to play The Sopranos theme tune in full Celtic reel fashion.
Yes, two of our very favourite places in the city centre are teaming up not just for a one-off special, the Deansgate boozer – widely considered one of the best Irish bars (if not THE best) in Manchester – is actually going to be supplying the crucial ingredient in their limited-time menu item.
Teasing the collab earlier this week, the Bada Bing boys roped in Mulligans owner, Pádraig Brady, to play his role in the announcement that quickly went viral.
Now, in case you weren’t already salivating at the mere thought of it, wait until you hear what concoction they have come up with.
Simply titled ‘Split the B’ (nice), the Bada Bing x Mulligans special edition sandwich features Mulligans’ Guinness-braised short rib, crispy spuds, greens, pickled cabbage and crispy onions. Oh. My. Word…
With punters’ favourite ‘Mullies’ pouring in more than 13,000 pints of the black stuff every single week, it won’t surprise you to learn that those lines have to be cleaned and maintained almost constantly.
It also goes without saying that wasting even a single drop of that liquid gold is a tragedy, so they had the ingenious of using that surplus stout to create a limited supply of slow-roasted, Guinness-flavoured beef fit to grace any authentic Irish stew.
Slap that meat between bread, and what do you get? Perhaps one of the greatest culinary creations we Manchester foodies have ever seen.
Speaking on the collab, Pádraig said: “At Mulligans, we take pride in every pint of Guinness we pour, so when the chance came up to team up with Bada Bing and create something special for Mancs to enjoy beyond the pub, it just made sense. Quality recognises quality.”
“We’ve always admired Mulligans for how they do things – with no shortcuts”, says Sam Gormally, co-founder of Bada Bing.”
He went on to add: “This collab celebrates everything we both love about Manchester hospitality – craft, quality and a bit of heart. It’s a proper Manc sandwich, made with a proper pint.”
In case it wasn’t already blatantly obvious, we cannot wait to try this thing, and since it’s only being served for a few days, we intend to eat as many as possible.
The ‘Split the B’ Mulligans x Bada Bing Guinness Sandwich will be available exclusively at Bada Bing, 125 Oldham St in the Northern Quarter from Thursday, 6 November – and once they’re gone, they’re GONE.
Manchester Food and Drink Festival announces nominees for 2025 MFDF Awards
Daisy Jackson
The Manchester Food and Drink Festival has announced the shortlists of nominees for this year’s MFDF Awards, championing the best hospitality talent across Greater Manchester.
The annual awards will return to New Century in January, promising to celebrate the businesses and individuals doing incredible work across the industry.
There are 16 categories in this year’s MFDF 2025 Awards, including new categories to reflect the region’s growing wine scene, coffee shop rise, and turn towards low- or no-alcohol drinking.
This year, the Manchester Food and Drink Festival Awards will welcome Therme as a headline sponsor, ahead of the hotly-anticipated launch of the Therme urban wellbeing resort in TraffordCity.
The shortlist announced today features 128 nominees, from cosy pubs to Michelin star restaurants to bakers.
The shortlist has been compiled by the MFDF Judging Panel, which is made up of the region’s leading food and drink critics, writers and experts.
As well as the public vote, a mystery shopping period will now commence where judges will anonymously visit nominated venues and will compile scores based on their experiences.
Alexa Stratton-Powell, Awards Director of Manchester Food and Drink Festival Awards, commented: “We’re delighted to announce Therme Manchester as the headline sponsor for this year’s MFDF awards. The Awards have always reflected the ongoing excellence and innovation here in Greater Manchester.
Manchester Food and Drink Festival announces nominees for 2025 MFDF Awards. Credit: The Vain Photography Carl Sukonik
“As we welcome Therme Manchester as a partner it’s an opportunity to celebrate the next chapter for our world-class city region and champion the talent and communities that make it extra special.
“This year’s list of nominees is a phenomenal example of this innovation with talent from all quarters of Greater Manchester to celebrate -from takeaways in Trafford to Michelin star meals in Ancoats.
“The list should serve as a journey of discovery for food lovers around this great region. Please support all your hospitality heroes and vote for them on the awards website.”
Ben Dutson and Charlotte Harbour, joint Heads of Therme RPC, the food and wellbeing function of Therme Manchester commented: “We’re incredibly proud to partner with the Manchester Food and Drink Festival Awards — one of the North West’s most significant celebrations of culinary talent.
“Supporting an event that champions creativity, community, and excellence in food and drink perfectly reflects Therme Manchester’s commitment to wellbeing and shared experiences. We’re looking forward to celebrating the people and places that make Manchester’s dining scene truly exceptional.”
The Manchester Food and Drink Festival (MFDF) Awards will take place at New Century on 26 January 2026.
Georgina Pellant -
20th June 2023 
