UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
2027 Manchester Marathon sells out in record time after biggest event ever
Danny Jones
The 2027 adidas Manchester Marathon has already sold out in record time after the biggest event in the race’s history.
Incredible stuff.
Yes, after more than 42,000 runners took on this year’s 26.2-mile challenge – the highest number to date – public places for next year’s Manchester Marathon have gone in the blink of an eye.
To be specific, they were snapped up in just 10 days: even faster than the last time around, with 2026 having also broken the previous fastest (or PB, if you will) time before that.
Posting on social media, the organisers wrote: “We’re blown away by the response as a record-breaking number of public places were secured during our launch window, and we’re now officially at capacity.
“Thank you for the amazing support. We can’t wait to help you turn your 26.2 dreams into reality.”
They also went on to remind people that even if they missed out, potential participants can still secure a place through their official charity partners.
Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Teaming up with numerous non-profit organisations over the decades after it first began way back in 1908, before enjoying multiple stints during the 1980s and late 90s into the noughties, huge sums have been raised over the years.
It’s never anything less than a heartwarming and inspiring day.
The modern MCR Marathon, as we know it, returned in its present format nearly a decade and a half ago, beginning its current collaboration with sportswear giants adidas, therefore helping raise the profile even further, with the 2026 fundraising tally also reaching a record-breaking £5.2 million this past April.
At the moment, the Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Once again, these organisations, along with the likes of the Greater Manchester Mayor’s Charity and many more, will continue to offer charity places for the 2027 Manchester Marathon, provided you can hit the fundraising total.
We don’t know about you, but we’re loving this city and the surrounding boroughs being well and truly in their running era, and we also urge all of you who make up part of the local culture to immerse yourself in all aspects – especially when it comes to the post-race season party…
DJs, karaoke, quizzing, three full rooms, an entire beer garden to themselves, and MUCH more. 👀
Manchester City ‘strongly condemn’ racist abuse towards first-team players at Everton
Danny Jones
Manchester City Football Club have released a statement following yet more troubling racist abuse in the Premier League this May bank holiday.
Pep Guardiola’s side faced Everton in a fixture that ended in a 3-3 draw, which could prove pivotal in their pursuit of leaders Arsenal.
Sadly, however, one of the main stories to be taken from the game once again revolves around abuse and discrimination.
Match officials were quickly made aware of racial remarks directed at winger Antoine Semenyo on the day, and, unfortunately, defender Marc Guehi has also been the subject of hateful messaging online in the aftermath of the result.
Sharing a short, but simple and emphatic statement, the club wrote: “Manchester City strongly condemns the racist abuse directed towards Antoine Semenyo at yesterday’s match.
“We welcome the swift action taken by Everton and the police to identify the individual responsible.
“We are also incredibly disappointed to hear that Marc Guéhi was subject to a series of vile racist social media posts last night.”
They go on to add that they will “continue to offer our full support to both Antoine and Marc and never accept discrimination of any kind in our game.”
Everton themselves have since confirmed that local authorities swiftly identified at least one individual alleged to be responsible for the unacceptable behaviour.
As mentioned in their own post, the culprit is said to have been a 71-year-old man who was quickly flagged by fans and stewards inside the Hill Dickinson Stadium.
While this may be the first incident reported at the Toffees’ new home ground, regrettably, it’s just the latest in a long line of similar cases raised not just in English football but the top flight, specifically.
It goes without saying that we’re sorry to hear that stuff like this is still happening, and we send our strength to all those who continue to be affected by this despicable treatment.
As ever, ‘the beautiful game’ is for everyone and racism has no place in society, let alone football – kick it out once and for all. In other news surrounding Man City, there’s also been some controversy surrounding their upcoming FA Youth Cup final.
Danny Jones -
27th August 2023 
