Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Pubs can extend their opening hours if England make it to the Euro 2024 semi-finals
Emily Sergeant
Pubs are to be permitted to extend their opening hours if England make it through to the semi-finals of EURO 2024 this summer.
With the Premier League, and the English and Scottish football leagues, all drawing to a close over the next couple of weeks, our nations are already looking ahead to what is gearing up to be a massive summer of sport – with both the UEFA EURO 2024, and the 2024 Olympics coming up before August is out.
And now, it’s been revealed by Home Secretary James Cleverly that if either England or Scotland’s mens national football teams make it to the semi-final of European football’s flagship tournament, then pubs will be allowed to stay open for longer.
But, there’s a bit of a catch… because isn’t there always?
The Government has said that venues will be allowed to stay open for an extra two hours on match days if either or both teams reach the last four or the final of the competition, but this only applies to pubs that already have a license to open until 11pm anyway.
Pubs can extend their opening hours if England make it to the Euro 2024 semi-finals / Credit: Piqsels | Wikimedia Commons
The move to extend opening hours comes after a consultation at the end of last year, and is hoped to provide a boost to the hospitality industry – which has notably been hit hard during the ongoing cost of living crisis.
The Home Secretaries in England and Wales, under Section 172 of the Licensing Act 2003, can make an order relaxing licensing hours to mark occasions of “exceptional national significance”, but the Scottish and Northern Irish Governments have to set their own rules.
“We have listened to the public through our consultation,” explained Home Secretary James Cleverley, “and we will be extending pub licensing hours should England or Scotland reach the semi-finals or final of Euro 2024.”
The EURO 2024 semi-finals are to be held on Tuesday 9 and Wednesday 10 July / Credit: UEFA
Mr Cleverley said the move will “allow friends, families and communities to come together for longer to watch their nation hopefully bring it home”.
This legislation is set to be laid in Parliament today (Wednesday 8 May) to ensure there is enough time for it to be debated and passed before the tournament begins on Friday 14 June, the Government has confirmed.
Blue Peter is launching a FREE book club for kids at Manchester’s Central Library
Emily Sergeant
Blue Peter is launching a book club for kids right here in Manchester later this month, and it’s free for everyone to get involved with.
Book-loving mini Mancs are in for a real treat in a couple of weeks time, as the iconic BBC children’s TV series is partnering with Manchester Libraries and The Reading Agency for an exciting new project called ‘Blue Peter Book Club Live’.
Officially kicking off at the Central Library in the heart of Manchester city centre next Saturday (18 May) Blue Peter Book Club Live is set to be a “fun-filled event” that’s open to all.
It's official! The Blue Peter Book Club is launching live from Manchester Central Library. 💙
— Manchester City Council (@ManCityCouncil) May 8, 2024
Not only will kids get to discover a whole host of “brilliant books” and “celebrate the joy and adventure of reading” with guest authors Eve Ainsworth, and the Children’s Laureate Joseph Coelho, but there’ll also be the chance to meet Blue Peter presenters Abby, Joel, and Shini, along with Henry the Blue Peter Dog, at the free event too.
CBeebies presenters George Webster and Gyasi Sheppi will also be there to take families on some “enchanting escapades” with magical story time sessions.
Creative crafts, masses of books, and the opportunity to meet some classic book characters like Alice, the Mad Hatter, Willy Wonka, Peter Pan, and more, are also set to make the library “come to life”.
Blue Peter is launching a free book club for kids in Manchester / Credit: BBC & The Reading Agency
The Blue Peter Book Club ‘Badge Trail’ also launches on the day too, and it challenges children to discover special Blue Peter badges on display in 12 different cultural venues across Manchester – with a bonus badge in the Blue Peter Garden in Salford, and some exciting prizes up for grabs.
Beyond the launch event, a series of ‘Book Hunt events will also be coming to “unexpected settings” in Manchester’s parks and open spaces throughout the summer too, and schools across the Greater Manchester region can also join in with Blue Peter Book Club Live by using activity packs and reading resources developed by The Reading Agency to create a “nationwide celebration”.
Ahead of the event next weekend, Councillor John Hacking, who is the Executive Member for Skills Employment and Leisure at Manchester City Council, has called Blue Peter’s new book club a “magnificent initiative”.
Blue Peter Book Club Live will kick-off with a launch event at Manchester Central Library / Credit: Ricardo (via Flickr)
“We are thrilled to be hosting this exciting book event alongside our partners in the iconic Central Library,” Cllr Hacking commented.
“The book club is a magnificent initiative to inspire a love of reading and creativity to get our children engaged and excited by books, and this launch event is one that families with young children will not want to miss.”