Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
ADVERTISEMENT
This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
ADVERTISEMENT
It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
ADVERTISEMENT
Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
ADVERTISEMENT
As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
Trending
Salford City manager delivers X-rated, fiery and inspiring speech in new behind-the-scenes series
Danny Jones
Salford City FC manager Karl Robinson delivered an extremely passionate and X-rated dressing room speech to his players in a recent clip taken from the club’s new behind-the-scenes series.
The Salford City boss has divided opinion among the supporters during his time in charge at the Peninsula Stadium, but it’s fair to say this no-holds-barred clip will have at least won over a few.
Robinson has been the head coach of The Ammies since January 2024 and missed out on playoff places by just a single point last term, but the Greater Manchester side has made a strong start to the new League Two campaign.
Claiming 16 points from their first eight fixtures, with only Swindon Town and Gillingham having notched more thus far, it seems a fire has been lit under his squad. It would certainly seem to be the case – at least judging by this new footage, anyway…
Looks really good so far lads absolutely love this
What you see above is a snippet from just the second episode of SCFC’s new ‘This Is Salford’ online show, which debuted this season and lifts the lid on City, Robinson, co-owner Gary Neville (who has helped produce the digital series) and more.
Although it’s not quite on the scale of the famous Class of ’92: Out of Their League programme and Full Time spin-off special aired on television over the past decade, the recurring YouTube documentary will chronicle matchdays and much more.
The club have also explained that the digital-only show will also be split into two sub-sections; one is the kind of matchday coverage already shared, with the promise that it will always be released within “36 hours of the final whistle”.
Secondly, there will be This Is Salford: ‘Our Story‘ episodes, which they describe as sharing “a deeper level of storytelling, following players, coaches and club staff on everything from transfers to causes they’re passionate about.” Think Welcome to Wrexham, perhaps.
It just so happens the latest instalment caught the 45-year-old’s fuming rant following comments made by a player on the way back into the dugout.
While some fans have responded by commenting, “I’m pretty sure they didn’t want this kind of changing room” – citing past straight-talking managers who went on to be dismissed – the reception has been largely positive, with another replying: “I love the way Robbo commands the dressing room.”
Speaking via club media this week, Neville teased the series as going further in the amount they intend to reveal compared to the likes of Manchester City’s All Or Nothing or Together: Treble Winners docuseries, for instance.
Admittedly, not everyone has been convinced by the reaction from Robinson captured during their away trip to Notts County back on 9 August, going on to win the game 2-1.
One person accused him of ‘blagging’ and possibly playing up his anger towards the camera, while others have already seen it as evidence backing up why they have performed well thus far. Either way, they were victorious on the night and are currently third in the table.
Neville reiterated that “We need to get this out there as it happens. It needs to be in real time. It’s their Salford, it’s the fans’ Salford, and we want to show it.”
You can watch the episode in full and see what exactly sparked the fiery speech by Karl Robinson on the Salford City YouTube channel down below.
Featured Images — Salford City FC (screenshots via YouTube)
Trending
Didsbury favourite Rustik has confirmed its will sadly be closing this month
Danny Jones
West Didsbury favourite Rustik has sadly announced it will be closing for food after a decade at the end of this month.
The beloved Burton cafe and bar has been a staple of the tight-knit foodie neighbourhood since 2015, but now the independent Irish eatery has confirmed that the business will be shutting down permanently in less than a fortnight.
Confirmed on Wednesday afternoon, 17 September, the casual Manc restaurant and hangout informed their loyal followers of the unfortunate news.
Unsurprisingly, their social media has been awash with condolences, collective sadness and support for the local institution.
Posting across all of their accounts, Rustik wrote: “After an unforgettable 10 years on Burton Road, the time has come to close our doors. It’s hard to believe how far we’ve come — never in a million years did we imagine Rustik would grow into what it became.
“From the bottom of our hearts, thank you to every single one of you who walked through our doors and supported us along the way. We poured everything we had — our time, our energy, our lives into making Rustik a space for everyone. And what a ride it’s been.
“From the chaotic, beautiful brunch shifts to late nights dancing on tables to ‘Wagon Wheel’, pushing through the challenges of COVID and helping our community with meals during hard times— we’ve done it all, together.
“To our amazing staff, past and present: thank you for your hard work, your dedication, and the love you brought every single day. You helped build something truly special, and we’ll never be able to thank you enough.
“To the incredible musicians who filled our space with life — keep doing what you do. The noise complaints? 100% worth the unforgettable nights.”
The team go on to detail that the official closing date is Tuesday, 30 September, reiterating that it is “business running as usual until then” and urging fans to “come down, grab your last Rustik fix, and raise a glass with us one final time.”
Signing off with an emotional farewell, they add: “Lastly, a message close to our hearts: please support your local cafes, bars, and independents. Hospitality is tough right now, and they need your support more than ever.
“Thank you for the most incredible decade of our lives. It’s over and out from us.”
It goes without saying that we’re gutted to see Rustik go and know how much it meant not only to the Burton Road community, but also to the Didsbury community, Chorlton and many other Greater Manchester natives.
Emily Sergeant -
21st March 2024 
