Almost 40% of UK shoppers have failed to scan at least one item when using self-checkouts, new research has revealed.
Self-checkouts started to become popular in the UK in the 1990s, and since then have evolved to meet consumer demands and solve the problem of queueing, especially taking on a life of their own in supermarkets from the 2010s onwards… but now, some exclusive new research for The Grocer has revealed that could be causing more hassle than they’re worth.
A national survey of more than 1,000 shoppers found that only 63% said they ‘never’ failed to scan an item when using self-checkouts, which leaves almost two in five who do so at least occasionally.
A third (32%) also admitted to having weighed loose items incorrectly, while 38% said they had put through an incorrect loose item.
Experts say these statistics show that “a new breed of shoplifter” has been created.
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A new survey has revealed that one in three shoppers admits to stealing at self-checkouts / Credit: Aldi
“You’re creating opportunities for people who otherwise wouldn’t even think about shoplifting,” commented Matt Hopkins, who is an associate professor in criminology at the University of Leicester,
When it comes to the biggest culprits of failing to scan items at self-checkouts, the survey revealed that the under 35 age group, and men overall, came out as the most common, but it’s unclear whether this could be blamed on system error, missing barcodes, or rushing shoppers, instead of being intentional.
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Surprisingly though, despite public perception and a recent headline-grabbing move by supermarket chain Booths to remove self-service checkouts from all but a select few of its busiest stores, this new research also shows that shoppers actually prefer to use self-checkouts (54.2%), over staffed checkouts (29.8%).
“In a short space of time, the self-checkout option has gone from zero to an accepted norm – and now to an active preference for many,” commented Lucia Juliano, the UK head of research and client success at Harris Interactive.
The speed and relative freedom provided by self-checkouts were the main advantages of using them, according to shoppers, with 56% choosing to use them because they’re faster.
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52% cited the fact that self-checkouts allow them to ‘go at [their] own pace’.
Juliano did, however, comment that shoppers’ preference for self-checkouts may only be a reality “when there are no tech issues during the transaction”, which is said to be the “biggest bugbear by far” according to the survey.
“Retailers need to ensure the tech is spotless, the space is ample and staff are quick to intervene when needed,” Juliano concluded.
Featured Image – Ben Stevens / Parsons Media(via Tesco)
Shopping
Greater Manchester shoppers can take part in a real-life supermarket sweep competition
Emily Sergeant
Aldi is giving Greater Manchester shoppers the chance to take part in a real-life supermarket sweep for charity.
Building on the success of Aldi Scotland’s long-running initiative – which has raised more than £60,000 for charity over the past decade – Aldi is bringing its successful ‘Supermarket Sweep’ fundraiser to England and Wales for the first time, and shoppers from across Greater Manchester will have the chance to take part for a brilliant cause.
10 winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes.
Once the dash is complete, Aldi will donate the full value of each winning trolley to Teenage Cancer Trust, helping to support young people with cancer across the UK.
Unfamiliar with Supermarket Sweep the TV show? This is how it works.
Shoppers can take part in a real-life supermarket sweep competition / Credit: Aldi
The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by the host. The time they accumulate determines how long they have in the ‘Big Sweep’ round to run around a studio mock-up of a supermarket, collecting shopping items.
The team with the shopping trolley filled with items of the most value wins the chance to enter the final ‘Super Sweep’ prize round.
Speaking as entries to the unique competition open this week, Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, said: “Our customers are always incredibly supportive of the causes we champion, and we’re pleased to be bringing this much-loved fundraising initiative to England and Wales for the first time.
“We can’t wait to give shoppers the opportunity to put their trolley-dashing skills to the test, while helping to raise vital funds for Teenage Cancer Trust. Every pound raised will help the charity continue providing specialist care and support to young people with cancer when they need it most.”
The competition is now open, with entries closing at 23:59 on Tuesday 4 August.
To enter, you’ll simply need to email [email protected] with your details for the chance to win, and you can find all the terms and conditions here.
Featured Image – Aldi
Shopping
Salford City drop first new kit ahead of new era for the football club
Danny Jones
Salford City FC have finally dropped the first new kit for the team’s new era, with the native second city side having fully reverted to orange and black as their core colours and a fresh club crest late last year.
The local club, which was famously bought by Manchester United’s ‘Class of ’92’ and businessman Peter Lim back in 2014, is now embarking on its next chapter and a “new identity” – starting with going back to the days of old when it comes to the badge and official palette.
After the change was initially announced last October following feedback from an extensive fan review, a first glimpse at the rebooted badge, which calls back to previous versions, and the details behind it were revealed this past December.
Fast forward to Wednesday, 8 July, and the latest away shirt incorporating the new (and old) core design tenets has been released in full glory; here’s a closer look:
As you can see, the white-base alternate strip features the iconic adidas three stripes in orange across the shoulders and sleeves as a representation of their new primary colour, but keeps the second accent often used on home, away and/or third kits in recent years.
Keeping the black with an orange trim on the neck and cuffed short sleeves, Ammies can almost certainly expect some kind of inversion of the trio on the main for the home shirt.
Perhaps most notably, leading global insurer AIG is printed across the front and the new principal sponsor, continuing their partnership with the organisation and replacing Fireball Whisky after a short stint as the lead brand logo.
Unsurprisingly, some Salford supporters have noted that it is reminiscent of Man United kits from 2006-2010, who were also sponsored by the company.
Elsewhere, international technology consultancy Accenture features across the upper portion of the back of the shirt, and British wellness retailer Holland & Barrett appear on the left-hand sleeve.
Finally, the kit is completed with white shorts that also feature orange stripes and a black and orange trim, and customised ‘SCFC’ white socks.
Salford’s Lionesses women’s team will wear black shorts with orange stripes instead. What do you make of the first fresh shirt of the new era, Salfordians?
Emily Sergeant -
4th February 2025 
