Art & Culture

National Portrait Gallery to debut ground-breaking digital exhibition in Salford

Some of the world's most famous paintings will be brought to life.

Daisy Jackson Daisy Jackson - 11th December 2024

The National Portrait Gallery has announced a ground-breaking new experience that’s set to make its debut at MediaCity in Salford.

Some of the world’s most famous paintings will be brought to life in an immersive digital exhibition, called Stories – Brought to Life, that will tell the stories behind iconic portraits.

FRAMELESS Creative has partnered with the National Portrait Gallery on the project, which will be the first major touring art experience by any UK art institution and makes up a long-term partnership called National Portrait Gallery Unframed.

Those who attended the hugely popular and acclaimed Van Gogh Alive experience will already know a little of what to expect – famous paintings reimagined with digital projections, visual effects, and audio technology.

FRAMELESS has been granted access to the National Portrait Gallery’s collection to create Stories – Brought to Life, which will tell the tales of people who have shaped history, from the Tudors to the present day, in an innovative new way.

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While the exhibition will premiere here in Greater Manchester next year, there’s a planned national and international tour to follow.

The National Portrait Gallery will be debuting a ground-breaking digital exhibition in Salford / Credit: MediaCity

Rich Storton, general manager at FRAMELESS Creative said: “We are delighted to announce this new long-term partnership with the National Portrait Gallery. We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience.

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“We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.

“MediaCity is a vibrant cultural hub attracting a hugely diverse audience. This combined with its proximity to major transport links and focus on technology made it an obvious choice for premiering our first experience.”

Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery said: “The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture.

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“This exciting new partnership with FRAMELESS, inspired by our Collection, will enable us to take these stories outside of the Gallery walls and bring them to life in new, innovative ways.”

Caroline Aikman, Director of Marketing, Brand and Place at MediaCity said: “We are honoured that the National Portrait Gallery and FRAMELESS have chosen MediaCity as the first stop on the tour of this unique immersive experience.

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“We’ve hosted many arts and culture events, experiences, festivals and exhibitions over the last few years and we can’t wait to welcome visitors to Salford when the experience opens its doors in May next year.”

For more information head HERE.

Featured image: FRAMELESS (via Supplied)