Social Avenue: The Manchester promoters throwing safe parties in a pandemic
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have - against all odds - proven to be a huge triumph.
There’s some amazing footage doing the rounds on social media right now showing thousands of people packed inside a pool party – floating on top of inflatable dinghies whilst electronic music buzzes overhead.
But what’s most striking about these images isn’t the colossal crowd or the pounding soundtrack. It’s the fact that they’re broadcast from Wuhan.
Yes, that Wuhan – the same place where coronavirus first reared its ugly head before ravaging the world.
Just a few short weeks ago, scenes like this were utterly unimaginable. Most of the people in the video were confined to their homes as recently as April – with the city severed from the rest of the country.
But this part of Hubei, once a terrifying picture of sickness and panic, is back partying like COVID never happened.
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Seeing the return of the festival in Wuhan has stoked feelings of surprise, astonishment and even envy in the western world.
But these images also offer an optimistic glimpse into the future.
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One day, that will be us again.
We’re not there yet, sadly. But, hopefully in the months ahead, full-scale raving will return.
And in the meantime, Social Avenue – the safe dancing event series based right here in Manchester – is helping us get there, one step at a time.
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Social Avenue founders, Brian & Jorge
Whilst the UK continues to try and shake off the lingering symptoms of coronavirus; bars, restaurants and exercise centres have all cautiously returned to action.
But parties and festivals have remained largely banned.
Between the loud volume, close contact and big crowds, experts consider music events to be some of the most likely gatherings to cause an outbreak.
However, Social Avenue’s ‘dance at a distance’ series has found a way to tick the safety boxes whilst treating electronic music lovers to their first live raves since March.
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have – against all odds – proven to be a huge triumph.
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Social Avenue
Social Avenue events see people partying in their own little pockets at allocated tables – with drinks and grub available to order from start to finish.
One-way systems are in place around the car park – as well as hygiene stations and social distancing measures.
Face coverings are also encouraged and handed out to every person on arrival.
The pair behind the promotion, Brian and Jorge, thought about the idea shortly after events stopped completely in March. They couldn’t help but wonder if there was another way for live music to continue.
“We slowly started to work more on the idea of a socially distant event series which seemed very ambitious at the time,” the duo said.
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“But once Boris announced that outdoor social distancing events could go ahead, we immediately pushed forward with our planning.”
Two weeks later on July 25 – Social Avenue was born, and summer was saved.
Social Avenue
Whilst the first few events were challenging, the promotion soon found its feet.
The team found a way to welcome 500 people into Trafford Park by working closely with local authorities; investing in a health and safety team to go above and beyond the guidelines set by the local council and government.
Brian and Jorge said: “Our Health & Safety Officer, Brian Cleary has taken no shortcuts on our site and has made sure that every possible guideline and more has been covered for everyone’s safety.
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“It’s been stressful and the hours have most definitely been excessively more than any other project but our full team at JBM Music have been amazing throughout!
“We are definitely happy with the current outcome, the feedback we are getting from attendees is very positive. We hope to carry on this same momentum and keep building the blocks to the safest socially distant event series in the UK. “
Brian and Jorge say the events industry “has been left in the dark in regards to guidance and help”, and they’ve had to think outside of the box to ensure maximum safely for all ticket-holders at Social Avenue.
Extra measures include hand sanitiser being on tables and toilets – as well as site supervisors and door staff handing out extra masks out in case someone loses theirs.
But of course, all of the measures in the world are still utterly ineffective if the public don’t follow the rules.
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Fortunately, so far at Social Avenue, the crowd has been compliant.
“The general feeling and way people have acted have been absolutely brilliant,” explained the promoters.
‘Those who have attended Social Avenue have really embraced the new measures in place, and this really helps us do our job safely and even better.”
Despite the major success of Social Avenue so far, the future still hangs in the balance. Brian and Jorge know everything can change in an instant – which is why they’re doing everything they can to ensure the series continues for as long as possible.
Social Avenue
“We want to keep our JBM Music staff in work as well as provide work for bar staff, site crew, security, cleaners, lighting/audio engineers etc,” explain the promoters.
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“The whole entertainment industry itself has been turned upside down with no real vision still to how it will return or what measures are going to be in place for the return in the future.
“Lots more events are beginning to pop up with social distancing in place. Whilst these will not be to everybody’s taste, it is really crucial to urge people to support small businesses, as the amount of people it benefits within our industry is huge. Where possible we urge people to hang onto tickets for postponed gigs, too.”
“If social distancing events are something we have to carry in to next year due to the pandemic we are ready to do so.
“We’re also ready to build on our current idea to create something much bigger for Manchester!”
Find out more about Social Avenue and grab tickets for their parties here.
Audio
Elbow teams up with Co-op Live to donate equipment to Manchester grassroots venues
Thomas Melia
Bury band Elbow have joined forces with Manchester’s biggest indoor arena, Co-op Live, in aid of supporting local grassroots venues.
The funds will help improve the already incredible music scene in Manchester, benefitting staples likes Night and Day Café, Matt and Phred’s Jazz Club, SOUP and more.
All of the donations will be distributed across six independent music venues and will be used for various instruments, PA equipment, backline technology and other necessities depending on the requirements of each site.
Elbow have teamed up with Co-op Live in aid of supporting Manchester grassroots venues.Credit: Supplied
This initiative has been keeping Manchester’s Northern Quarter in the forefront of people’s minds when it comes to live music as well as the impressive Co-op Live.
Alongside providing vital resources for these local institutions, Elbow teaming up with Co-op Live also helps cement the North West as one of the main powerhouses in relation to live music.
The latest efforts from the largest indoor arena in Manchester fall in line with celebrating one year of bringing some of the best live music to the city, being officially open for 12 months in May.
Co-op Live have made a commitment to the people and the planet, promising to donate £1 million annually to the Co-op Foundation.
The stunning Co-op Live venue, Manchester’s largest indoor arena.Elbow performing at Co-op Live, marking history as the first act to grace the venue.Credit: Audio North/Supplied
Manchester’s latest live music venue also contributed significantly to selected charities, including Happy Doggo – chosen by Liam Gallagher and Eric Clapton’s addiction recovery centre, Crossroads.
As Elbow teams up with Co-op Live, even more money is making its way to necessary resources, this time in the likes of crucial live music establishments.
Elbow front-person Guy Garvey says: “Playing Co-op Live’s opening night will stay with us for a lifetime, not least because of how incredible the room sounded.”
“When the venue donated funds in our name to support the city we love, it made complete sense to carry that through to the Northern Quarter and to venues that have meant so much to my bandmates and I throughout our career.”
Guy Dunstan, Senior Vice President and General Manager, Co-op Live, adds: “In the past year, I have been proud to see Co-op Live become an integral part of such an incredible city.”
“Teaming up with Elbow to directly support the venues that first put Manchester on the map, and to share something so intrinsic to us as venues – proper sound – is something truly special.”
Michael Ball and Alfie Boe at AO Arena, Manchester – tickets, times, setlist, and more for tour
Thomas Melia
Michael Ball and Alfie Boe are bringing their Together At Home tour to Manchester, here’s everything you need to know for their AO Arena gig.
The boys are back in town, and by the boys we mean multi-million selling vocalists Michael Ball and Alfie Boe, who are heading to Manchester this month.
This duo are no stranger to each other’s company making six collaborative albums since 2016 covering songs from The Greatest Showman, The Lion King and New York, New York.
Their latest release ‘Together At Home’ which doubles as the name for the tour sees the pair back to their good old tricks covering hits like ‘He Ain’t Heavy, He’s My Brother’ and ‘Ferry Cross The Mersey’.
These two powerhouses know how to sing in style and that’s why they’ve chosen the impressive AO Arena to host their brand new show.
Michael Ball and Alfie Boe UK tour dates
Sat 29 March – Cardiff, UK – Utilita Arena
Sun 30 March – Bournemouth, UK – International Centre
Tue 1 April – Nottingham, UK – Motorpoint Arena
Wed 2 April – Newcastle, UK – Utilita Arena
Fri 4 April – Manchester, UK – AO Arena
Sat 5 April – Liverpool, UK – M&S Bank Arena
Mon 7 April – Aberdeen, UK – P&J Live
Tue 8 April – Glasgow, UK – OVO Hydro
Thu 10 April – Leeds, UK – First Direct Arena
Fri 11 April – Birmingham, UK – BP Pulse Live
Sun 13 April – London, UK – The O2
Mon 14 April – Brighton, UK – Brighton Centre
Michael Ball and Alfie Boe tickets for AO Arena gig
Anyone looking at tickets for Michael Ball and Alfie Boe’s upcoming tour have plenty of opportunity to see these two singing their hearts out.
Fans of the duo better act fast as these tickets are very limited, starting from a reasonable £47.75 and reaching £98.75.
If you want to go all out on this occasion tickets are also available for The Mezz, which is the arena’s fine dining experience covering you before and throughout the show at a fixed price of £206.25.
What are the stage times for Michael Ball and Alfie Boe in Manchester?
AO Arena has a curfew of 11pm meaning you’ll still be able to make it home and pop the kettle on before you get your forty winks.
Their support act comes in the form of another duo, however these two mighty performers are magicians rather than singers.
The Conjurors are a worldwide renowned act famed by audiences and A Listers for their talents which they will be showing off in Manchester on the night.
How to get to AO Arena
Tram
For those of you heading to AO Arena, luckily it’s in Manchester Victoria Station and its integrated Metrolink stop.
Head along the pink, light blue or yellow lines directly to the Victoria stop and you can get off the tram literally spitting distance from the arena. You can find the full map HERE.
Train
Considering this live entertainment venue is situated right in the middle of one of Manchester’s most frequented stations, concertgoers should find no problem getting to the arena wherever they are.
Bus
A variety of buses cover AO Arena andVictoria Station on their route such as the 2 bus which stops a one minute walk away from the venue.
A full list of buses and their routes can be found HERE.
Getting there by car and parking
The Arena have their own official parking partners CitiParkwith 958 spaces including 40 Blue Badge parking bays, which can be booked in advance.
Alternatively, anyone attending a gig can park at their nearest train station and jump on a train service or the various Metrolink park and ride facilities.
Walk/cycle
Greater Manchester now also offers the option to hire bikes through the Beryl, with riders able to locate, unlock, get to their destination and then safely lock up the bike all through an easy-to-use app.
About the AO Arena
The AO Arena has a few strict policies to keep gig-goers safe, so make sure to check entry requirements carefully before you travel.
For example, only one small bag per person is allowed, and bags like backpacks, travel cases and laptop bags are not permitted inside the arena.
All bags are scanned on entry to check for prohibited items like laser pens, flares, projectiles, weapons, drugs and alcohol, and even selfie sticks.