Social Avenue: The Manchester promoters throwing safe parties in a pandemic
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have - against all odds - proven to be a huge triumph.
There’s some amazing footage doing the rounds on social media right now showing thousands of people packed inside a pool party – floating on top of inflatable dinghies whilst electronic music buzzes overhead.
But what’s most striking about these images isn’t the colossal crowd or the pounding soundtrack. It’s the fact that they’re broadcast from Wuhan.
Yes, that Wuhan – the same place where coronavirus first reared its ugly head before ravaging the world.
Just a few short weeks ago, scenes like this were utterly unimaginable. Most of the people in the video were confined to their homes as recently as April – with the city severed from the rest of the country.
But this part of Hubei, once a terrifying picture of sickness and panic, is back partying like COVID never happened.
ADVERTISEMENT
Seeing the return of the festival in Wuhan has stoked feelings of surprise, astonishment and even envy in the western world.
But these images also offer an optimistic glimpse into the future.
ADVERTISEMENT
One day, that will be us again.
We’re not there yet, sadly. But, hopefully in the months ahead, full-scale raving will return.
And in the meantime, Social Avenue – the safe dancing event series based right here in Manchester – is helping us get there, one step at a time.
ADVERTISEMENT
Social Avenue founders, Brian & Jorge
Whilst the UK continues to try and shake off the lingering symptoms of coronavirus; bars, restaurants and exercise centres have all cautiously returned to action.
But parties and festivals have remained largely banned.
Between the loud volume, close contact and big crowds, experts consider music events to be some of the most likely gatherings to cause an outbreak.
However, Social Avenue’s ‘dance at a distance’ series has found a way to tick the safety boxes whilst treating electronic music lovers to their first live raves since March.
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have – against all odds – proven to be a huge triumph.
ADVERTISEMENT
Social Avenue
Social Avenue events see people partying in their own little pockets at allocated tables – with drinks and grub available to order from start to finish.
One-way systems are in place around the car park – as well as hygiene stations and social distancing measures.
Face coverings are also encouraged and handed out to every person on arrival.
The pair behind the promotion, Brian and Jorge, thought about the idea shortly after events stopped completely in March. They couldn’t help but wonder if there was another way for live music to continue.
“We slowly started to work more on the idea of a socially distant event series which seemed very ambitious at the time,” the duo said.
ADVERTISEMENT
“But once Boris announced that outdoor social distancing events could go ahead, we immediately pushed forward with our planning.”
Two weeks later on July 25 – Social Avenue was born, and summer was saved.
Social Avenue
Whilst the first few events were challenging, the promotion soon found its feet.
The team found a way to welcome 500 people into Trafford Park by working closely with local authorities; investing in a health and safety team to go above and beyond the guidelines set by the local council and government.
Brian and Jorge said: “Our Health & Safety Officer, Brian Cleary has taken no shortcuts on our site and has made sure that every possible guideline and more has been covered for everyone’s safety.
ADVERTISEMENT
“It’s been stressful and the hours have most definitely been excessively more than any other project but our full team at JBM Music have been amazing throughout!
“We are definitely happy with the current outcome, the feedback we are getting from attendees is very positive. We hope to carry on this same momentum and keep building the blocks to the safest socially distant event series in the UK. “
Brian and Jorge say the events industry “has been left in the dark in regards to guidance and help”, and they’ve had to think outside of the box to ensure maximum safely for all ticket-holders at Social Avenue.
Extra measures include hand sanitiser being on tables and toilets – as well as site supervisors and door staff handing out extra masks out in case someone loses theirs.
But of course, all of the measures in the world are still utterly ineffective if the public don’t follow the rules.
ADVERTISEMENT
Fortunately, so far at Social Avenue, the crowd has been compliant.
“The general feeling and way people have acted have been absolutely brilliant,” explained the promoters.
‘Those who have attended Social Avenue have really embraced the new measures in place, and this really helps us do our job safely and even better.”
Despite the major success of Social Avenue so far, the future still hangs in the balance. Brian and Jorge know everything can change in an instant – which is why they’re doing everything they can to ensure the series continues for as long as possible.
Social Avenue
“We want to keep our JBM Music staff in work as well as provide work for bar staff, site crew, security, cleaners, lighting/audio engineers etc,” explain the promoters.
ADVERTISEMENT
“The whole entertainment industry itself has been turned upside down with no real vision still to how it will return or what measures are going to be in place for the return in the future.
“Lots more events are beginning to pop up with social distancing in place. Whilst these will not be to everybody’s taste, it is really crucial to urge people to support small businesses, as the amount of people it benefits within our industry is huge. Where possible we urge people to hang onto tickets for postponed gigs, too.”
“If social distancing events are something we have to carry in to next year due to the pandemic we are ready to do so.
“We’re also ready to build on our current idea to create something much bigger for Manchester!”
Find out more about Social Avenue and grab tickets for their parties here.
Audio
Fast-rising alt-rock cult favourites Keo announce Manchester gig on new UK tour
Danny Jones
Up-and-coming alternative rock band Keo have just announced a new UK tour and “most ambitious chapter yet” in terms of live performances, including a Manchester gig that we CANNOT wait for.
Combining the likes of post-grunge, garage rock and more, Keo are one of the most exciting and fast-emerging new acts in the space right now, having seen their recent run of half a dozen domestic shows sell out completely.
Pulling influences from artists of The Smashing Pumpkins and Soundgarden, as well as most notably fellow contemporaries and former tour partner, Wunderhorse, they’re well-positioned at the front of the guitar-driven revival and are bound for big things. We’re by no means the only ones banking on it either…
Having been described as “already that band” by Dork and delivering “a sound that has given UK guitar its biggest kick up the fretboard in years” by Rolling Stone, you can bet tickets for these shows will be snapped up in seconds, too.
UK and Europe spring 2026. Pre-sale: 03 Nov 2025 10AM GMT On Sale: 05 Nov 2025 10AM GMT pic.twitter.com/Xz1km0Z93O
Set to play their biggest Manchester venue to date, Keo will be playing the O2 Ritz on Whitworth Street next spring, and let us tell you, that sprung floor is not ready…
Co-fronted by two brothers, Finn and Conor Keogh (originally from Devon before ultimately getting their music careers underway in the capital), the now London-based group make quite a racket for just the four of them.
That being said, they also do quiet moments well, too, as seen in several of the ‘calm before the storm’ breakouts in songs like ‘Thorn’, ‘Fly’, ‘Crow’ and many more.
If you like anything close to grunge or even just shoegazey riffs, trust us, they’ll be right up your street.
One of the most exciting parts about this lot is how feverishly their fans have packed out their audiences all over the country, somehow learning every single word to every song before most of the material had even been released on any kind of platform. They’ve led with their live reputation – and it shows.
Case and point – the crowd at The Key Club in Leeds, where our mates over at The Hoot got to witness them up close and personal as the entire room erupted in a chorus of screams about a girl called Amber:
“To be playing venues like these with only five songs out still feels surreal”, says lead singer Finn Keogh. “We always imagined we’d reach this level after years of supporting other bands, but somehow we’ve skipped that step.
“It’s mad, come March, our biggest indoor shows will have been our own. Electric Ballroom [in London] is a special one for me personally; I’ve seen some life-changing gigs there. To be on that stage this time around is going to feel unreal.”
Listing a total of 16 live show dates up and down the country throughout March and April of 2026, it’s fair to say we Mancs are excited to see them playing their biggest room in our city to date, having absolutely smashed Gorilla this past October.
Tickets for Keo at the O2 Ritz in Manchester go on sale next Wednesday, 5 November at 10am; you can get ready to grab yours right HERE.
The debut release from Keo has delighted fans and critics alike, and their Manchester gig is sure to be a stormer.
IDLES frontman Joe Talbot set for ’10 Songs That Made Me’ interview at AO Arena
Danny Jones
Cult favourite frontman Joe Talbot of IDLES fame is set to for an eye-opening sit-down interview as part of AO Arena’s ’10 Songs That Made Me’ series.
The lead singer of the politically-charged post-punk band will be joining the in-conversation event opposite BBC 6 Music host and popular radio host, full stop, Chris Hawkins.
Having often drifted into hardcore, art rock and even spoken word at times, Joe Talbot and co. have become known for the cutting lyricism and insightful songwriting in general, so we can only assume that diving into his own musical influences will be just as riveting.
Joining his fellow audophile on stage at the city’s legendary live music and entertainment venue this November, Talbot and Hawkins will be running through the tracks that quite literally helped create the musician we know today.
According to the AO, the arena will host an in-depth chat with the provocative 41-year-old artist as he walks Chris Hawkins through “the most important musical chapters of his life, his stunning musical journey from resident DJ at one of Bristol’s hottest clubs, through to headlining Glastonbury festival.”
It is quite the career he’s had when you break it down.
They go on to promise “raw honesty and trademark wit” as Joe reflects on the record, acts and cultural moments that shaped him as a young performer before breaking onto the scene with IDLES.
As for the ’10 Songs That Made Me’ series itself, it may be what it says on the tin, but most interestingly, being in the crowd and hearing it from each different group/individual changes the experience entirely.
“More than a story of success—it’s a journey of resilience, passion, and community”, they go on to add. “Expect an evening of candid conversation, unexpected anecdotes, and deep dives into the music that has not only defined Joe’s career but also resonated with millions around the world.
If you’re fans of the band or Talbot, in particular, you’ll already know they’re great orators; plus, if you caught even a small clip from his own fledgling Oh Gatekeeper podcast, you’ll know he loves nothing more than diving deep into tunes that shape not just the audio landscape but people at their core.
Just casually getting the lead singer of The Strokes on for in the first season, as you do…
On a personal note, we’ve watched the IDLES x Grammy Museum interview on multiple ocassions at this point, and know how much artistry there is behind everything they do.
The same goes for Talbot, specifically – there’s no doubt about that.
If you’re interested in being part of the audience for Joe Talbot’s in conversation event with Chris Hawkins as part of ’10 Songs That Made Me’, tickets for the date at AO Arena on Tuesday, 25 November are live now, and you can grab yours via Skiddle right HERE.
Last but not least, special mention goes to the interviewing expert himself, whose recent chat with Tim Burgess about The Charlatans getting back into the studio is also well worth a listen.
Tune in to 6 Music from 1pm today, @Tim_Burgess is my very special guest and rumour has it that we might get to hear a brand new Charlatans track… pic.twitter.com/vzoGDnvS7G