Social Avenue: The Manchester promoters throwing safe parties in a pandemic
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have - against all odds - proven to be a huge triumph.
There’s some amazing footage doing the rounds on social media right now showing thousands of people packed inside a pool party – floating on top of inflatable dinghies whilst electronic music buzzes overhead.
But what’s most striking about these images isn’t the colossal crowd or the pounding soundtrack. It’s the fact that they’re broadcast from Wuhan.
Yes, that Wuhan – the same place where coronavirus first reared its ugly head before ravaging the world.
Just a few short weeks ago, scenes like this were utterly unimaginable. Most of the people in the video were confined to their homes as recently as April – with the city severed from the rest of the country.
But this part of Hubei, once a terrifying picture of sickness and panic, is back partying like COVID never happened.
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Seeing the return of the festival in Wuhan has stoked feelings of surprise, astonishment and even envy in the western world.
But these images also offer an optimistic glimpse into the future.
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One day, that will be us again.
We’re not there yet, sadly. But, hopefully in the months ahead, full-scale raving will return.
And in the meantime, Social Avenue – the safe dancing event series based right here in Manchester – is helping us get there, one step at a time.
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Social Avenue founders, Brian & Jorge
Whilst the UK continues to try and shake off the lingering symptoms of coronavirus; bars, restaurants and exercise centres have all cautiously returned to action.
But parties and festivals have remained largely banned.
Between the loud volume, close contact and big crowds, experts consider music events to be some of the most likely gatherings to cause an outbreak.
However, Social Avenue’s ‘dance at a distance’ series has found a way to tick the safety boxes whilst treating electronic music lovers to their first live raves since March.
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have – against all odds – proven to be a huge triumph.
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Social Avenue
Social Avenue events see people partying in their own little pockets at allocated tables – with drinks and grub available to order from start to finish.
One-way systems are in place around the car park – as well as hygiene stations and social distancing measures.
Face coverings are also encouraged and handed out to every person on arrival.
The pair behind the promotion, Brian and Jorge, thought about the idea shortly after events stopped completely in March. They couldn’t help but wonder if there was another way for live music to continue.
“We slowly started to work more on the idea of a socially distant event series which seemed very ambitious at the time,” the duo said.
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“But once Boris announced that outdoor social distancing events could go ahead, we immediately pushed forward with our planning.”
Two weeks later on July 25 – Social Avenue was born, and summer was saved.
Social Avenue
Whilst the first few events were challenging, the promotion soon found its feet.
The team found a way to welcome 500 people into Trafford Park by working closely with local authorities; investing in a health and safety team to go above and beyond the guidelines set by the local council and government.
Brian and Jorge said: “Our Health & Safety Officer, Brian Cleary has taken no shortcuts on our site and has made sure that every possible guideline and more has been covered for everyone’s safety.
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“It’s been stressful and the hours have most definitely been excessively more than any other project but our full team at JBM Music have been amazing throughout!
“We are definitely happy with the current outcome, the feedback we are getting from attendees is very positive. We hope to carry on this same momentum and keep building the blocks to the safest socially distant event series in the UK. “
Brian and Jorge say the events industry “has been left in the dark in regards to guidance and help”, and they’ve had to think outside of the box to ensure maximum safely for all ticket-holders at Social Avenue.
Extra measures include hand sanitiser being on tables and toilets – as well as site supervisors and door staff handing out extra masks out in case someone loses theirs.
But of course, all of the measures in the world are still utterly ineffective if the public don’t follow the rules.
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Fortunately, so far at Social Avenue, the crowd has been compliant.
“The general feeling and way people have acted have been absolutely brilliant,” explained the promoters.
‘Those who have attended Social Avenue have really embraced the new measures in place, and this really helps us do our job safely and even better.”
Despite the major success of Social Avenue so far, the future still hangs in the balance. Brian and Jorge know everything can change in an instant – which is why they’re doing everything they can to ensure the series continues for as long as possible.
Social Avenue
“We want to keep our JBM Music staff in work as well as provide work for bar staff, site crew, security, cleaners, lighting/audio engineers etc,” explain the promoters.
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“The whole entertainment industry itself has been turned upside down with no real vision still to how it will return or what measures are going to be in place for the return in the future.
“Lots more events are beginning to pop up with social distancing in place. Whilst these will not be to everybody’s taste, it is really crucial to urge people to support small businesses, as the amount of people it benefits within our industry is huge. Where possible we urge people to hang onto tickets for postponed gigs, too.”
“If social distancing events are something we have to carry in to next year due to the pandemic we are ready to do so.
“We’re also ready to build on our current idea to create something much bigger for Manchester!”
Find out more about Social Avenue and grab tickets for their parties here.
Audio
Manchester nightclub clamps down on no-phones policy after ‘disappointing’ rule breakers
Daisy Jackson
Amber’s, a nightclub in Manchester with a strict no-filming policy inside, has shared a strict new set of rules to prevent people using their phones.
The venue says it’s seen an ‘increased amount of phones on the dance floor’ despite its very clear policy against such a thing.
That’s included a recent set from Fred Again, where videos of his show were all over social media the next day.
Amber’s has said it’s ‘disappointing’ to see people flouting the rules of the space, leading to the venue introducing a zero tolerance policy.
Fans who are caught filming on their phones will be asked to leave Amber’s on the spot – no second chances.
There’ll even be extra members of staff patrolling the venue, to protect the ‘vibe of the space’.
“If you are spotted at any point across the night using your phone to record, you will no longer be permitted inside Amber’s,” they shared.
Amber’s wrote in a statement today: “Since our launch back in December, we have made it very clear that we are a No Phones venue. We want to create an experience for everyone where they are present in the moment and not distracted by phones.
“While the majority of people that attend Amber’s keep their phones away, there are a select few that don’t.
“This is of course disappointing.
“Over the recent weeks and months, we have seen an increased amount of phones filming on the dancefloor and we are aware of numerous videos shot on phone appearing online.
“To those that come to Amber’s and respect our house rules, thank you, you are contributing to an incredible vibe in the room.
“For those that don’t, we ask that you think about the space and the people around you before removing your stickers.
“The rules previously have been that if you are seen filming on your phone, you are politely asked to stop, if you are seen again, you are asked to leave the venue.
“From now on, as a renewed pledge to our No Phones policy, if you are seen recording in the venue, you will be asked to leave, there will be no second chances.
“There will now be extra members of staff patrolling the venue, ensuring that the vibe of the space is protected and if you are spotted at any point across the night using your phone to record, you will no longer be permitted inside Amber’s.
“Open your mind. Honour the concept. Respect the space.”
Katy Perry at AO Arena, Manchester – stage times, setlist, tickets and more
Daisy Jackson
Katy Perry will be playing a huge arena show here in Manchester this week, with a sold-out night at the AO Arena imminent.
The popstar is bringing her The Lifetimes Tour, which features an extravaganza of props and pyrotechnics, to town on Wednesday 8 October.
The Roar singer will be heading to the AO Arena this week, alongside shows in Sheffield, Glasgow, Birmingham and London.
Whether you’re going to watch hits like ‘California Gurls’, ‘Hot ‘N’ Cold’ or excited for the newer tracks like ‘I’m His, He’s Mine’, it’s sure to be one of the biggest gigs to hit the legendary arena all year.
Perry has the second most Diamond-certified singles in for a female artist in the U.S, four guiness world records and five UK number one hits.
Her latest album ‘143’, which is a numeric synonym of ‘I love you’ and the singer’s angel number, came out last year and stormed straight into the top 10 on the UK album charts.
If you’re heading to Katy Perry at the AO Arena tonight, we’ve rounded up all your essential information.
Stage times for Katy Perry at the AO Arena
The AO Arena hasn’t yet confirmed exact stage times for tonight’s show, but we do have enough information to give you a good estimate.
Doors will open at 6pm, with a show start of 7.45pm.
That will mean the support act should wrap up around 8.15pm and Katy Perry is likely to take to the stage between 8.30pm and 8.45pm.
For her Manchester show, Katy Perry will be supported by singer-songwriter Goldie Boutilier.
Goldie, who has also performed under monikers Kay, My Name Is Kay, and Goldilox during her career, will be joining Katy on most of her UK dates, before handing over the reins to Au/Ra and then Becky Hill.
Tickets for Katy Perry at the AO Arena
Katy Perry has completely sold out the AO Arena with The Lifetimes Tour, with no general tickets left at all.
However, there are a few tickets remaining on Ticketmaster’s resale platform, which are priced between £78.73 and £131.18 each.
Expected setlist
Katy has split her show into sections she’s calling ‘Levels’, as a nod to the video game inspiration behind the tour.
Each one is absolutely packed with pop bangers, as you’d expect.
Here’s the latest setlist from her most recent show in Glasgow.
Level 1: Artificial
ARTIFICIAL
Chained to the Rhythm
Teary Eyes
Dark Horse
Level 2: Woman’s World
WOMAN’S WORLD
California Gurls
Teenage Dream
Hot n Cold
Last Friday Night (T.G.I.F.)
Peacock
I Kissed a Girl
Level 3: Nirvana
NIRVANA
CRUSH
I’M HIS, HE’S MINE
Wide Awake
Level 3.5: Choose Your Own Adventure (fan requests)
For those of you heading to AO Arena, luckily, it’s connected to Manchester Victoria Station, and it has an integrated Metrolink stop to make your life even easier.
Head along the pink, light blue or yellow lines directly to the Victoria stop, and you can get off the tram literally spitting distance from the arena. You can find the full map HERE.
Train
Considering this live entertainment venue is situated right in the middle of one of Manchester’s most frequented stations, concertgoers should find no problem getting to the arena, wherever they are.
Bus
A variety of buses cover AO Arena andVictoria Station on their route, such as the 2 bus, which stops just a one-minute walk away from the venue.
A full list of buses and their routes can be found HERE.
Getting there by car and parking
The Arena has its own official CitiPark, with 958 car parking spaces, including 40 Blue Badge parking bays, which can be booked in advance.
Alternatively, anyone attending a gig can park at their nearest train station and jump on a train service or the various Metrolink park and ride facilities.
Walk/cycle
Greater Manchester now also offers the option to hire bikes through the Beryl app, with riders able to locate, unlock, get to their destination and then safely lock up the bike all through an easy-to-use app.