Manchester family launches new ‘birthday advent calendar’ business based on daughter’s GCSE project
SevenYays supports independent British businesses with ethical and sustainable values - and it's already shaking up the UK gifting market.
A Worsley family has created the first premium countdown calendars for birthdays and other occasions after their teenage daughter sparked an idea.
When Andrew and Charlotte Staal were asked by their teenage daughter while she was studying for her Business GCSE, “why don’t we have advent calendars for birthdays?”, they understandably didn’t have an answer at first – but after taking the idea and deciding it was a brilliant one, they got to work creating a unique concept that is already shaking up the UK gifting market.
SevenYays was officially launched this month after being in production and development during multiple national lockdowns over the past year.
Aiming to support independent British businesses with ethical and sustainable values, the new personalised gifting service allows shoppers to create customised countdown calendars for birthdays and other occasions, or chose from several ready-made boxes with themes including gin, wellbeing, and celebration.
You get to pick six small, high-quality gifts and one larger gift – known as the Seventh Yay – which are all wrapped up in plantet-friendly packaging and come alongside a card with a personalised message.
The boxes are sent to the recipient just in time for the countdown to their special occasion.
The gifts selection includes craft gins and rum, wellbeing products, high-quality beauty items, sleep masks, socks, books, and tech items.
Speaking on the launch of SevenYays, Charlotte Staal said: “Our daughter had to create a business idea for a GCSE project and when she asked us, “why don’t we have advent calendars for birthdays? We couldn’t answer, and the more we thought about it, the more we saw what a brilliant idea it was.
“We put our heads together as a family and talked it over.
“It seemed like the perfect fit for the current situation. With friends and loved ones stuck in lockdown, what better way to spread some joy? Then we got to work.”
“Right from the start of this journey, we knew we wanted to offer the very best gifts to customers,” Andrew Staal added.
“High-quality, fun, useful, but always with ethical and sustainable values a priority.” Our key
He continued: “There are so many amazing SMEs out there creating some wonderful gifts and incredible products [and] we can give them the opportunity to boost their brand and increase their sales – and bring some exciting new gifts to our customers.”
SevenYays launched on 1st June with 12 different pre-selected themed boxes and 130 different premium gifts to choose from in the create-your-own box option.
Prices start at £30 – and you can grab yours here.
Featured Image – SevenYays