Co-founders Steven Bartlett and Dominic McGregor have announced today they are to step down from their roles at Social Chain after six years.
CEO Bartlett and COO McGregor were just 20 and 21 respectively when they became founding members of the Manchester-based social media publishing and marketing company that has since grown to over 750 staff globally and has revenues forecast to hit $200 million this year.
Announcing his stepping down across social media this morning, Steven Bartlett said: “Social Chain was conceived on a small desk in the backroom of the uni I had just dropped out of in Manchester. I was 20, full of wild dreams, and I believed we could take on the world.
“What started as a crazy and sometimes ridiculed idea, in the mind of a few drop-out underdogs, at a time when people didn’t believe in the potential of this new thing called social media.
“As I write this, at 27, we have more than 700 Social Chainers around the world, a world-beating team, we went public last year, we are the best at what we do, and we’ve just posted record numbers. The company is showing unbelievable momentum and I remain Social Chain’s biggest fan, supporter, and believer.
“I owe an unpayable debt of gratitude to my team, past and present – if it wasn’t for you, my board, our chairman, (and mum and dad), I would be nothing.”
Twitter – Steven Bartlett
In a post to LinkedIn today, Dominic McGregor added: “I’m deeply proud of everything we’ve achieved, the relationships we’ve made and the lessons learned,”
“Social Chain is a very special company, the growth we’ve seen over the last six years has been quite frankly phenomenal, we recently posted record numbers, and based on some of the exciting things I’ve seen over the last year, the future promises to be even brighter than the past.
“This business has been my rock, even when I faced difficult times in my personal life. The purpose it gave me, and the people I worked with got me through – they gave me something to fight for and without it, and without them, I wouldn’t be the person I am today.”
LinkedIn – Dominic McGregor
The pair has overseen exponential growth throughout the past six years at Social Chain.
The journey may have started with humble beginnings in Manchester, but Social Chain now has bases in London, Berlin, New York and Munich, and works with global brands such as Amazon, Coca Cola and Apple.
It claims an owned media reach of over 2 billion views a month.
Last year, the company merged with German online retailer Lumaland AG to become The Social Chain AG and list on XETRA and the Düsseldorf Stock Exchange, and it recently announced the largest acquisition in its history by taking a 51% stake in A4D Inc – a Southern Californian digital performance marketing agency.
It has been confirmed that Wanja S. Oberhof – currently Co-CEO of Social Chain AG – will retain his position as CEO upon Bartlett’s standing down.
You can find out more about Social Chain AG via its website here.
Business
The Spirit of Manchester confirms bar closure as Manc hospitality takes another hit
Danny Jones
Manchester has been hit by yet another gutting hospitality closure as The Bar at The Spirit of Manchester Distillery, formerly known as Three Little Words, has confirmed they have shut down effective immediately.
The stunning spot set up as The Spirit of Manchester Distillery’s dedicated, customer-facing city centre venue and second home under the arches, opened back in 2019, offering a cocktail, gin-making and tasting experience, as well as a restaurant.
But fast forward six years, and now the once-beloved Three Little Words bar has sadly closed, largely citing the same economic pressures everyone has faced post-pandemic.
Writing an emotional farewell post on LinkedIn, Spirit of Manchester co-founder and master distiller Seb Heeley said: “This is a post I never thought I’d have to write. 9 years ago, we set out with a dream to build something that would represent the spirit of Manchester from the humble beginning in our dining room.
“We were fortunate enough that people embraced our vision, and 6 years ago we embarked on an over million pound project to bring 6 forgotten, abandoned arches beneath the iconic Manchester Central back to life to show the best the city has to offer.
“Unfortunately, COVID changed the playing field 5 years ago, and over the last 2 years, running a city centre hospitality business, we have been hit with a perfect storm of rising costs, taxes and pressure on customer wallets that has ultimately led to an unsustainable business model.
“It is with the heaviest of hearts that we have to close our customer-facing operation on Watson Street today. It’s the amazing team that I feel most sorry for, as it’s their commitment over the last 6 years that has made this building feel like our forever home.”
Heeley goes on to say: “If anyone on my network is looking for new recruits, I couldn’t speak highly enough of our whole team. Please get in touch with me about any opening you may have.”
Writing a further statement on the bar’s Instagram page, they described the moment as ‘heartbreaking’, adding that they “couldn’t be prouder of [their] team” and the accolades achieved over the bar’s lifespan, both as Three Little Words and in its most recent iteration.
Seb and his wife, Jen Heeley-Wiggins, say they saw the stunning Watson Street site archway as the “forever home” for the business – it’s not hard to see why.
Having also housed local culinary offerings like Etana, too, it’s sad to see such an eye-catching part of the city’s dining scene fall victim to the ongoing industry pressures and cost-of-living crisis.
Even if you’ve never been, you’ll have passed a bottle of Manchester Gin countless times. (Credit: The Manc Eats)
The pair signed off by saying: “While this is the end for our experience centre site, Manchester Gin will continue to be made in the city and hopefully enjoyed for years to come.
“Obviously, this is a difficult time for all of us, so please bear with us while we go through this transition. Thank you.” Online orders have also been briefly paused as they look to lay out clearer plans for the future, and we can only hope they come through the other side more stable.
In what has been a heartbreaking start to the week, this marks the third high-profile food and drink casualty in central Manchester alone in the space of just the last two days, with the news of Salvi’s shutting their Deansgate Square location being followed up by another NQ closure barely hours later.
Safe to say it’s more apparent than ever that our hospitality sector needs better support and fast.
Salford City FC confirm former Manchester United shirt sponsor as latest commercial partner
Danny Jones
Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Emily Sergeant -
17th August 2020 
