Despite the difficulties that Manchester’s businesses have faced over the course of the last year, there has been a little bit of a sense of optimism building that the end of the coronavirus is near.
That may be overstating things a bit, and it is also of course important to note that the new mutation has intensified the spread of the virus for now. Currently, new shutdowns are in effect, and those local businesses that had managed to reopen have shuttered once again.
Nevertheless, the feeling is that as the UK continues to progress toward mass vaccination, life will return to normal and businesses will follow.
Even if this is a realistic hope though, the fact remains that it will be a challenge for local businesses to get back up to speed — particularly if they’re not part of larger chains with robust online businesses.
Because of this, we decided to look ahead at some of the challenges that may linger, not to be overly pessimistic but rather as a means of honestly assessing what’s ahead.
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Lingering COVID Cases
The good news regarding the virus specifically is that the UK is among the world leaders when it comes to distributing the vaccine.
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The bad news, however, is that the UK is also near the top of the list in new cases. According to a recent update from The Guardian, the nation trails only the U.S. in recent cases diagnosed, indicating that spread is still rampant — and outpacing vaccinations.
It is hoped, of course, that this is more of a short-term problem than a long-term challenge for businesses. But right now the raw numbers indicate that the UK will be dealing with lingering cases and outbreaks for some time yet. Even if local businesses in Manchester and other cities are able to open, they’ll need to undertake precautions and prepare for potential mini-shutdowns in the future.
Online Shopping Habits
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Another cold, hard fact for high-street retailers in places like Manchester is that consumers have had time over the course of the pandemic to get even more used to online shopping than they already were. Though there have been some occasional issues with supply chains, product availability, and shipping times, store delivery has held up fairly well overall.
Amazon has thrived throughout much of the world by maintaining its typical high-speed online shopping capability during the pandemic. And in the UK specifically, Groupon recently highlighted Very for its “range of delivery options,” “speedy and easy to track” orders, and affordable shipping.
Stores like these have efficiently provided consumers with everything they need, and local businesses will need to actively persuade some of those consumers to return.
In-Store Trust
Part of persuading consumers to return to brick-and-mortar businesses will mean establishing a trust factor regarding safety and cleanliness.
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The BBC asked last summer if the high streets would get their shoppers back, and noted the “conspicuousness of precautions” as a design of retailers — a means of making shoppers feel safe and protected. Now another half year into the pandemic, this appears to be even more important.
Local businesses both in Manchester and elsewhere will likely have to go to extensive lengths to reassure customers and establish suitable but appealing post-COVID spaces.
Endurance of Adaptations
The last point, and maybe the most interesting, is that local businesses will also need to find ways to sustain positive adaptations that they’ve made during COVID once the virus is under control.
That’s a good thing — but it won’t work the same way after COVID.
The same businesses will have to continue engaging through social media, but shift their messaging and outreach efforts to reflect a more normal society, and ultimately to drive consumers to locations.
This is an opportunity, but one more challenge as well.
Business
Trainline and Virgin Atlantic among companies being investigated for ‘misleading’ pricing
Emily Sergeant
A number of companies are currently under investigation for ‘misleading’ pricing practices.
The Competition and Markets Authority (CMA) has launched three new consumer protection investigations into Trainline, Virgin Atlantic, and RED Driving School over concerns that customers were not shown the total price upfront when buying things like train and coach tickets, holidays, or even driving lessons.
The investigations are part of a wider CMA clampdown on misleading pricing practices – in this instance, where mandatory charges are separated from the headline price, or added later in the buying process, which is known as drip pricing.
These practices leave consumers facing ‘unexpected’ costs or having to calculate the so-called true cost themselves.
Such practices can also impact competition between businesses, as a firm using drip pricing may falsely appear to be cheaper than a competitor pricing correctly, and therefore attract more customers.
Trainline and Virgin Atlantic are among the companies being investigated for ‘misleading’ pricing / Credit: Northern | Aric Cheng (via Unsplash)
Trainline is being investigated over whether all mandatory fees have been included in the upfront prices displayed to consumers buying tickets in advance on its app and website, while Virgin Atlantic’s investigation will focus on whether mandatory resort fees and local taxes have been included in the upfront prices shown to customers buying package holidays.
RED Driving School is being investigated over how a mandatory booking fee and ‘digital’ fee have been displayed to people booking driving lessons – specifically whether these fees have been included in the total upfront price.
“At a time when many households are watching every pound they spend, it is important that people are not surprised by extra fees,” commented Emma Cochrane, who is the Executive Director for Consumer Protection at the CMA.
“Clear pricing helps people compare offers confidently and choose the option that works best for them.
“Unexpected mandatory charges make this much harder, which is why the CMA initially put these firms on notice over concerns about their pricing practices and is now opening formal investigations.”
The CMA says it’s at the beginning of its investigations and has reached no conclusions about whether these firms have broken the law.
If it finds there has been an infringement of the law, the CMA can order businesses to pay compensation to affected customers or be charged up to 10% of global turnover.
Featured Image – PNW Productions (via Pexels)
Business
Plans unveiled to deliver 50,000 council and ‘genuinely affordable’ homes in Greater Manchester
Emily Sergeant
Plans to deliver 50,000 council and ‘genuinely affordable’ homes in Greater Manchester have been unveiled.
By removing ‘blockers’ to development and transforming disused public land into new housing schemes, Greater Manchester Mayor Bev Craig has set out her plan to tackle the housing crisis and deliver ‘a new generation’ of homes – with 50,000 new ‘genuinely affordable’ homes to be available across the city region by 2039.
It’s expected that 10,000 of these homes will either be built, on site, or in the pipeline with planning permission ready to go by May 2028.
To meet the scale of this ambition and deliver the homes the region needs, Greater Manchester Combined Authority (GMCA) says it will need to ‘pull every lever at [its] disposal’, from remediating brownfield land, to bringing forward dormant sites in public ownership.
That’s why the Mayor will be asking Greater Manchester‘s public bodies to carry out a public land review and identify sites that could be brought forward to deliver homes.
GMCA has already used its Brownfield Housing Fund to support several schemes that are delivering thousands of affordable homes – including social rent homes – as part of the £2 billion Good Growth Fund.
If you’re unfamiliar, the Good Growth Fund is investing in a pipeline of projects to deliver new homes, regenerate town centres, create jobs, and build infrastructure to connect people and places.
“When I was Manchester City Council Leader, I built more council and social homes than Manchester had built in 25 years,” Bev Craig declared. “But we need to go further and faster in every bit of Greater Manchester.
“We will be leading by example when it comes to freeing up disused and dormant public land for development and I’m calling on other Government bodies to join us.
“I know first-hand the security that a Council house brings, and that’s why I am absolutely committed to delivering the Council and social homes that people here in Greater Manchester need, so everyone can have the foundation of a good life in our city region.”
Currently, land supply for 78,585 new homes of all tenures up to 2030 has been identified.
Greater Manchester is in line to receive an initial £1.8 billion from the Government’s Social and Affordable Homes Programme, and the Mayor will meet with Government in the coming weeks to set out joint plans to achieve these ambitions.
The Manc -
13th January 2021 
