‘Brainstorming gone mad’ – villagers bemused by country pub’s ‘cool new’ rebrand

Daisy Jackson Daisy Jackson - 1st August 2022

Residents in Cheshire have been left ‘bemused’ by the rebrand of a local village pub.

The Red Lion in Goostrey has been saved by the Cheshire Pub Company, who will transform the boozer with a ‘cool new concept’.

The company has picked a space-age name as a nod to the pub’s proximity to Jodrell Bank observatory, and not everyone is happy about it.

After its makeover this summer, The Red Lion will reopen as The Space Invader.

The news was announced on Facebook with a post that said: “Mission accepted. Cheshire Pub Company can officially announce that they will be landing in the village of Goostrey this Autumn.

The Red Lion will reopen as The Space Invader this year. Credit: Google Maps

“Goostrey’s villlage pub, formerly The Red Lion (as pictured) will undergo a makeover this summer, and will be awarded the new name of The Space Invader.

“While the premises will remain a traditional village pub, the cool, new concept will pay homage to the area’s heritage whilst delivering on excellent service, great food, and good times.”


One local said the new name was ‘cheap and ridiculous’ while another said it was ‘an absolutely stupid name’.

They wrote: “I think its great that the pub is having a refresh…….but the name change sounds cheap and ridiculous and not in keeping with the village. The Red Lion has been a part of Goostrey all my life! Everyone I have just mentioned it to thinks your choice is wrong.”

Another said of The Space Invader name: “Sounds to me like it’s a brain storming session gone mad and the CEO of the Cheshire Pub Company who obviously spent to much time as a kid holidaying in Blackpool got his life long dream of naming a pub after his favourite holiday past time. It’s a village pub for **** sake (Crazy).”


One asked: “Great that there’s going to be a refurbishment but surely a better name could be thought of if they want a local link why not just call it …The Lovell or Bar 1957 the date the Telescope was completed.”

In the comments on Facebook, someone said: “Very excited about the refurb totally bemused about the name really not a great choice and judging by the feedback on here I’m not alone in my thoughts.”

But several people pointed out the positive news that the pub was being saved and would remain as a community village pub.

Someone said: “Pleased that the pub is being renovated and will still exist as such. I guess that the name is a link with Jodrell Bank. Good idea! What’s in a name? A well run pub with good food, parking and a space for children to play will do well in my opinion!”

Another said: “I do find it amusing how revved up people are getting about the name. The pub has been saved from being turned into a house or an office!!! The village still has this pub!!! Come on guys, chill out a bit, the name can be changed at any time but if it became a private dwelling that would be almost irreversible.”


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The Cheshire Pub Co. said in a statement to the Manchester Evening News: “There is no doubt the name has caused controversy amongst the locals of Goostrey, yet Cheshire Pub Co. ensure that the new name was carefully, and respectfully chosen to link to the Jodrell Bank Observatory, and it’s founder Sir Bernard Lovell – The (ultimate) Space Invader.

“The Space Invader is so much more than a name, it’s a moment in time, an escapism, a satisfaction, and most importantly an element of fun to stand out, and remind us that positive change in the right direction is not only important, it’s necessary. The pub will deliver a respectful, modern take on a classic memory, whilst preserving the former memory and traditions of The Red Lion.

“Whether a classic memory for you is a traditional family dish, an old book, a classic video game, fond film or a favourite place, we will endeavour to recreate those feelings of nostalgia, and grant more heart-warming moments again and again, because that’s just what we do.”

Featured image: The Cheshire Pub Co