Seven Bro7hers has teamed up with a rugby league legend to launch a limited-edition lager for an extremely worthy cause.
The Salford-based brewery – which was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, after being inspired by their dad’s home-brewing – has joined forces with former Leeds Rhinos star, Rob Burrow, for the creation of this 5% ABV “classic and crisp” craft pilsner.
Rob Burrow’s illustrious career saw him win the Grand Final eight times from 2004 to 2017.
Fans will know that Burrow famously played in the number seven position during his career – which the brew pays homage to – and was always quick on his feet, despite being one of the smaller players on the field.
But in December 2019, he was sadly diagnosed with Motor Neurone Disease.
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Since then, Burrow has become a high-profile ambassador for the Motor Neurone Disease Association (MNDA) and was awarded an MBE in the latest new year honours.
He was also the inspiration behind his ex-teammate and close friend’s – Oldham-born former Leeds Rhinos captain, Kevin Sinfield – mammoth mission of running seven marathons in seven days, which raised over £2.7 million for research into Motor Neurone Disease.
Burrow requested that the vegan pilsner be called ‘Roadrunner’ after a playful nickname he was coined on the pitch.
“I’m so proud to have a beer named after me,” Rob said.
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“The name came from Rugby League commentator Michael Stephenson MBE, he would often refer to me as the ‘road runner’”.
Burrow admitted that while his condition is sadly “slowly deteriorating”, his head is in a good place, he is “feeling really good” about his future, and is most-importantly “thrilled that some of the people suffering from MND will be able to benefit from the proceeds of this beer.”
Nathan McAvoy – founder of Seven Bro7hers, who is also a former England rugby league star – added: “To us, Rob is one in seven million – an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease [and] it has been an honour to collaborate with Rob to bring to life his sporting legacy on the can.
“It is hard to not be incredibly moved by his story, and we hope everyone supports the beer as all proceeds will help to tackle MND and fund research for cures”.
Salford industrial estate bakery with incredible cinnamon rolls to open new site
Daisy Jackson
Mayya Bakery, a local ‘hidden gem’ with incredible cinnamon rolls, is set to open a brand-new bakery that will make it significantly less hidden.
Until now, Mayya has been quietly trading from an industrial estate in Salford, where it’s built a great reputation for its bakes despite an off-the-beaten-track-location and relatively little social media fanfare.
It opened its doors in 2024, operated by former primary school teacher Meli and her husband, dentist Oguz.
This is an artisan bakery with a real Turkish flare, with plenty of comfort food like freshly made gözleme (or gozzies for short) and bigger dishes if you fancy sitting in.
Their counters are stuffed with sweet bakes, like their perfect cinnamon rolls, plus loaves, babka, cookies, and homemade cheesecake.
For bigger dishes, you’ll find breakfast dishes like Turkish eggs, Simit (a traditional sesame bagel) breakfasts, and menemen.
The counters at Mayya Bakery’s current locationIncredible cheesecake at Mayya BakerySigns on Chapel Street Salford for the new Mayya Bakery
And now Mayya Bakery has revealed plans to open a new location in a much more prominent spot in town, with signs appearing in the windows of a unit on Chapel Street.
The sign reads: “Everything is homemade – including this picture.”
It also quips: “They called us hidden gem… not hidden anymore.”
Mayya will open on Chapel Street soon – keep an eye on our food and drink Instagram page The Manc Eats for the latest.
Sacha Lord set to back local hospitality again with money behind the bar of one Greater Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few ocassions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Here’s hoping we get proper beer garden weather over that long weekend.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
Emily Sergeant -
23rd March 2021 
