It's not all pizzas and breaded chicken at Iceland.
Nope, there are some intriguing little gems to be found in the frozen aisles if you know where to look.
In a similar style to other budget supermarkets such as Lidl and Aldi, Iceland will often experiment with surprising new recipes to fit the season - and they've announced a corker to kickstart Easter.
A big round of applause, please, for the Luxury Belgian Chocolate Easter Egg Cheesecake.
Inspired by the king of Easter snacks - Creme Eggs - this decadent dessert is built from the ground up with a crumbly biscuit base, gooey filling and chocolate twigs speckled around the periphery.
It's big. It's beautiful. And it's only £3.
Limited edition items such as these are always ordered in smaller batches, so if you're keen to sample the new cheesecake, get down to your local Iceland as soon as you can.
Simply pop it in the freezer, and when Easter arrives you can roll it out to the family and enjoy quite the reception.