The land of the ‘pie-eaters’: Why is Wigan obsessed with pies?
The first seven days of March is British Pie Week; a period where this glorious pastry-and-filling is given its deserved recognition right around the country. But there’s one town in Greater Manchester where every week is Pie Week: Wigan.
The beginning of March marks British Pie Week; a time of year where the glorious pastry-and-filling dish enjoys renewed recognition right around the country. But there’s one town in Greater Manchester where every week is Pie Week. Wigan is known as the land of the ‘pie-eaters’ – although there’s more history behind that nickname than you might think...
In Wigan, they treat pies a little differently / Image: David Blake via Twitter
On a balmy summer evening back in 2002, I was caught up in a current of Wigan rugby supporters, all gently floating in a sea of Cherry and White t-shirtstowards the JJB Stadium turnstiles.
St Helens were in town for rugby league’s flagship fixture, and the game was a near-sellout.
Wigan vs Saints invariably pulls in a massive crowd; with the two teams old enemies since time immemorial. The clubs are separated by just 9 miles and a grassy hill called the ‘Billinge Lump’; representing rival regions since the county borders were moved in 1974 (it’s now Greater Manchester v Merseyside, rather than a Lancashire derby).
The game was one of my first visits to the rugby as a young ‘un, and whilst my memories of the match itself are fuzzy, what has stuck with me ever since is the sight of Saints fans suddenly breaking out into a strange song.
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I didn’t quite understand the lyrics, so I tugged on my grandad’s coat sleeve and asked him: “Why do they keep shouting ‘pie-eaters!’ at Wigan?”
The St Helenian answer to that question – and one that’s often told in nearby towns – goes something like this…
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In 1926, more than one million coal miners were at loggerheads with pit owners over wages and working conditions. So, in a show of solidarity, many British workers went on strike. The protests lasted for several days, but Wigan workers were apparently among the first to return to their shifts – and in doing so were said to be ‘eating humble pie’.
They’ve been teased about it ever since. But according to Wiganers, that’s a little unfair.
Some point out that whilst Wigan workers were the first to stop striking, they were also the first to start. Others claim that townsfolk had the pie moniker long before the unrest of 1926.
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But perhaps the true origins of the nickname don’t matter. Because labelling Wiganers as ‘pie-eaters’ works on an elemental level, anyway.
Idioms aside, Wigan is a place that is inescapably besotted with pies.
The town’s penchant for pastry is everywhere. I noticed it from the moment I first set foot in Wigan’s sport stadium as a kid – from the pie posters slapped across the walls of the concourse to the pastry offer announcements crackling across the PA system. An advert for ‘POOLE’S PIES!’ (a company which produced pies in Wigan for 171 years) even danced its way across the scoreboard during the game.
Poole’s has sadly folded since then. But there’s still a minimum of 20 listed pie shops operating in the Wigan region today (with dozens of local cafes and food stores serving up pies as part of their wider menus).
Since 1992, Wigan has also been the prideful host of the World Pie-Eating Championships – where contestants aim to wolf down as many of these crumbly concoctions as quickly as possible (historically held at Harry’s Bar on Wallgate).
See, in Wigan, it’s socially acceptable to tackle any type of pie, at any time of day, in almost any way.
Residents even put pies between two slices of bread for a snack; which is known as a ‘Wigan Slappy’ or ‘Wigan Kebab’ (a local delicacy with the latter name features three pies impaled on a stick).
Wow!! Got to say Baldy's Pies are smashing it out of the park right now, reinventing the Wigan kebab 😡😡 I mean PIE BARM. Can't wait to get my hands on them!! #Wigan#piepic.twitter.com/BBUMoSBRvX
It’s true that many Wiganers are happy to embrace their passion for pies with good humour, but some evidence suggests that pies here are no laughing matter.
Wigan journalist David Barnett – who has written multiple pieces on the topic – concludes that pies are in fact a “way of life” for denizens. During his time working at the Wigan Evening Post, a fire ripped through the town’s pie factory, and Barnett was sent to cover the story. Despite the disaster, shutting down pie production was seemingly out of the question. Instead, the company drafted in “emergency pie-makers” to work through the night and get pie deliveries out on time. The article made the front page.
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Wigan’s appetite for pies has been rumbling for decades – and remains insatiable to this day.
One of the most recent examples of this fixation can be found in 2019 – when Wigan Athletic needed a new mascot for their football team. Club officials turned to local school children for inspiration – and over half of entries featured a pie in the design.
Wigan’s love affair with pies is well-entrenched and utterly unapologetic.
When one study dared to rank nine regions above Wigan on a list of the UK’s top pie-loving places, World Pie-Eating Championships organiser Tony Callaghan was aghast.
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“I’m stunned. This can’t be right,” he told Wigan Today.
“The table is very misleading. Everyone knows that Wigan is the capital of the pie world and home to the World Pie-Eating Championships. It goes down in history as such.
“Even now the pie shops are open and they’ve been trading throughout the pandemic. Wiganers can’t get enough of them.”
Wigan has revelled in many other achievements outside the oven, of course.
It’s home to one of the most successful rugby league teams of all time in Wigan Warriors. It also has a plucky little football club that has repeatedly defied the odds to make sporting headlines (including a famous FA Cup triumph over Man City in 2013). The town’s name features in the title of classic Orwellian work The Road to Wigan Pier. And Wigan is also the birthplace of legendary singer-songwriter George Formby.
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But every time British Pie Week rolls around, all eyes are always on the Greater Manchester town for its inextricable link with the golden brown grub.
Wiganers, meanwhile, will be scoffing down pie barms as if it were any ordinary time of year.
That’s what they do there. It’s a town with pie-sonality…
Feature
The viral factory in Oldham that sells £2 Colin the Caterpillar cakes
Thomas Melia
A factory in Oldham has gone viral online after sweet fiends discover they sell ‘Colin the Caterpillar’ cakes for less than half price.
There are some things that just go hand in hand: a brew and a biscuit, peanut butter and jelly and Brits and their crazy obsession with a character chocolate cake from M&S called Colin the Caterpillar.
Since hitting the shelves in 1990, more than 15 million Colin the Caterpillars have made their way from supermarket shop floor to our sweet-treat-awaiting plates.
Who would’ve ever guessed that the home to this cheeky chappy, who M&S have made their unofficial mascot (after Percy Pig, of course), has been crafted and created right here in Oldham?
The utterly delicious Colin the Caterpillar cake which you can get for £2 at Park Cakes.The shelves at Park Cakes are stacked with Colins and Connies.Credit: The Manc Eats
Established in 1937, The Park Cake Bakeries – or just Park Cakes, colloquially – has been serving up this critter-inspired cake for over 30 years, and savvy shoppers have flocked to their factory shop to get their hands on some very sweet savings.
There’s a whole range of cakes on offer at this Oldham dessert factory shop, including slabs, sponges, loaves and even sweet pies too.
Whether you’re a firm believer that the birthday person deserves all of Colin’s white-choc face or you precisely cut it up so everyone gets some, Park Cakes has the solution, selling bags of the character’s chocolatey face so you can have one all to yourself.
The cake isn’t the only thing that leaves a sweet taste in your mouth, as the prices will too. Colin the Caterpillar, who normally retails for just under a tenner, is sold for around £2 at this Oldham factory shop.
It’s always the ones that look unassuming, isn’t it?
Alongside producing one of the most adored cakes in the UK, they’re also responsible for lots more of your favourite supermarket sweet treats, and we’re definitely not complaining.
You can let your sweet tooth go wild in this factory shop as they sell everything from rainbow birthday cakes to sticky toffee puddings.
There’s so much on offer too, how about a giant bag packed to the brim with misshapen golden flapjacks that’ll last you over a week and cost you less than a fiver? Sounds like a plan to me.
If you haven’t had enough of your Easter chocolate fix, why not trek over to Oldham and stock up on even more chocolate and sweet treats? Trust us, there’s plenty to choose from.
Park Cakes factory shop can be found on Ashton Road in Oldham and is open from 10am-4pm, so go and grab yourself a seriously sweet deal before everyone else beats you to it.
Mini Colins, small in size but still packed with all that chocolatey goodness.Flapjacks and cookie dough bites are just some of the wonderful treats you might be able to get hold of.Credit: The Manc
Featured Images — The Manc Group/Adam Higgin (via Facebook)
Feature
Taemin at AO Arena: Take the K-pop world’s ‘Advice’ – you need to watch him live
Thomas Melia
This time last month, South Korean star, SHINee and SuperM boyband member, Taemin showed Manchester the real meaning of ‘The Rizzness’. It was our first K-pop gig and won’t be our last.
Normally, if you ask me what I’m getting up to on a Tuesday night, I’d respond with the usual: “Nothing.” Ask me this random but eye-opening night back in March 2025, and I’d say, “Watching the ‘Ephemeral Glaze’ tour”.
Opening with a song labelled ‘Déjà vu’, ironically, felt from the truth, as the minute the performer stepped onto the stage, the whole crowd was watching what felt like an all-new spectacle come to life – even for some of the already inducted K-pop fans inside the AO Arena.
Following up with ‘Guilty’, I’d be lying if I told you we didn’t love this performance. It wasn’t overshadowed by that unbelievable grand opening either – if anything, it was even better.
A majestic pose from Taemin at AO Arena in Manchester, performing to a lively crowd.Credit: Audio North
This was a setlist that just keeps on giving: after this, ‘Advice’ greets our ears and fans erupt in various screams and cries, to which Taemin, 31, certainly appreciated.
It’s high energy through and through, as the next song, ‘Idea’, felt like the missing piece of the jigsaw puzzle for those of us not so used to this kind of music, well and truly captivating the Manc crowd.
Closing what was merely his opening segment with this song was definitely a good ‘Idea’… (sorry).
Its title may draw from a comedic viral term used to describe someone with great flirting skills, a.k.a. ‘rizz’, but ‘The Rizzness’ is no laughing matter.
Fans caught on quickly, and as soon as the first note was pumped out into the arena, the atmosphere reached whole new heights and those familiar screams at an other-worldly pitch returned.
I never thought I’d see the day where AO Arena screamed, “You know I got the rizz, the rizzness”, but there’s a first time for everything, I guess.
Taemin and his dancers were electric at AO Arena.Credit: The Manc Group
Being from Korea, 31-year-old Taemin tried his best to communicate with the crowd throughout the night, taking breaks after back-to-back performances to gauge the audience’s reactions.
The South Korean superstar didn’t take long to warm up to the crowd and showed off his cheeky side, telling the arena, “Only 4 more songs” before finishing the sentence with “I lied”.
‘Criminal’ had me and the rest of Manchester weak in the knees; the choreography was flawless throughout, but this was a true highlight. Ending with ‘Say Less’, Taemin knew exactly what he was doing, putting a song that catchy right at the end, as this was all that replayed in my head on the train home.
Put it this way, we may still be relative newbies to the world of Korean pop music, but with another big name heading to Manchester, we’re definitely keen to find out more.