Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Free Glastonbury-themed festivals with pizza, tequila, and big screens to take place in Greater Manchester
Emily Sergeant
Glastonbury weekend is upon us, and to celebrate the UK’s biggest music festival in all its glory, Nell’s is hosting its own festivals instead.
Hundreds of thousands of people will be making the trek to the fields of Worthy Farm next weekend, as Glastonbury 2025 headliners Olivia Rodrigo, Neil Young, and The 1975 bring the tunes, alongside a list of other talented names too big to even begin starting to reel off – as is always the case with Glastonbury, there’s something for everyone.
But for those of us not lucky enough to have bagged tickets to what is undeniably the biggest event in the British music calendar, not to worry, as Nell’s is where it’s at here in Greater Manchester.
The beloved New York-style pizza specialists – which now has four sites across the region – is turning two of its most popular restaurants into festival hubs next weekend, bringing all the spirit of Glastonbury to Kampus and Altrincham.
Manchester‘s thriving canalside neighbourhood Kampus will become home to the aptly-named Kampus Fest, while over in the Trafford town of Altrincham, Alty Fest will be in full force.
Nell’s is hosting its own FREE Glastonbury-themed festivals at Kampus and in Altrincham / Credit: Supplied
At Kampus, the gardens will be transformed into a city centre festival site for a free three-day party featuring big screens live streaming the full Glastonbury festival throughout, plus a pop-up market, face painting and hair tinsel stations, an outdoor tequila and margarita bar, happy hours, and of course, lots and lots of Nell’s pizza.
Altrincham is bringing you much of the same – the same big screens, the same tasty pizza slices, and the same happy hours, only over two days instead of three.
Family fun is also at the heart of both Kampus Fest and Alty Fest, so you can expect lots of crafting workshops and bunting making, accessory customisation stations, as well as all-day colouring sessions by Born to be Wild Child and Søstrene Grene.
Kampus Fest will take over the gardens at Kampus from Friday 27 – Sunday 29 June, while Alty Fest will take place at Nell’s Altrincham on both Saturday 28 and Sunday 29 June.
Both are FREE to attend, so get yourselves down there quick.
Featured Image – Supplied
Eats
Viral Manchester bakery The Flat Baker to open its very first cafe
Daisy Jackson
Hugely popular Manchester bakery The Flat Baker has announced plans to open its very first cafe.
The Brazilian-French bakery has become legendary in the city for its flaky croissants and pistachio-based treats.
For the last few years, it’s been operating out of a hatch in Ancoats, with queues often snaking down Radium Street from early in the morning on weekends.
And now The Flat Baker has announced an exciting next chapter in their journey in Manchester – their very first bakery and cafe.
The team will be taking over a unit on the same street, which will have space to house their baking operations as well as a sitting area to serve brunch and hot food.
They’ve announced that they’ll be retaining their much-loved hatch but expanding to a second site in the heart of Ancoats.
They hope this will drastically reduce any waiting and queue times and allow even more people to sample these incredible bakes.
In a statement shared on Instagram, they wrote: “We have been keeping a secret from you. This corner of Ancoats will never be the same, because it will be our new bakery, cafe and brunch!
“We have been dreaming of it for years – we almost closed a deal with another two locations in the past few years, but it didn’t work out.
“We were about to leave the plan of the new shop aside, we were very frustrated of how things were not working the way we planned it to…
“But everything happens for a reason! Who knew the building next door was just waiting for us…
“The two-storey building has just the right space for our baking operations, plus a sitting area and a space to serve brunch and hot food.
“Don’t worry, we won’t let our tiny hatch go, we will keep both locations. This will allow us a faster service, avoid the waiting times and long queues.
“For now we just want to share this great achievement. Growing a small business when you see many other places shutting is such a challenge. But if you never stop dreaming and work hard for it, the sky is the limit! We can’t wait for the next chapter to come. Matt and Deb x”
The Flat Baker Cafe is expected to open in Ancoats this summer.
Emily Sergeant -
5th October 2023 
