Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Manchester favourites hosting a heartwarming festive social for those alone this Christmas
Danny Jones
Beloved Manchester bar and cafe, Haunt, have announced that they will be hosting a special social to spread some much-needed seasonal cheer to those who are spending Christmas apart from their families and/or friends this year.
Wholesome stuff from a wholesome bunch.
That’s right, friendly neighbourhood ghosts Haunt will be putting on a little free shindig for the 2025 festive period in an effort not only to share the typical kindness with locals based in and around the city centre but to help create “a sense of community, no matter what your situation”.
Announcing the completely open-to-the-public Christmas Eve party over the weekend, the team are looking to provide those who might otherwise be lonely or struggle during the holidays with a warm, arms-wide welcome, plus plenty more.
Writing on their social media account this past Sunday, bar manager JJ said: “People, it’s time to connect this Christmas! We will be providing free coffee and sweet treats from 12-5pm on Christmas Eve, as well as some games and workshops.
“We’ve put a lot of work into this, so it would be amazing to see as many of you there as possible! Also need this to reach the people that need an event like this most, so please share and repost.
“As always, look out for your people, I wouldn’t be anywhere without mine – JJ xoxo”
Come on, who doesn’t love seeing heartwarming stuff like this on their feed, especially when it comes to a time of year where so many suffer quietly amid the majority having a good time?
This isn’t the first time they’ve held a pop-up that’s caught our attention in 2025, either; it was only last month that we were surprised to stumble on a mini padel court in the middle of the room.
Once again, there’ll be brews and fresh bakes, as well as plenty of other activities to keep people entertained on the night.
As described in their post, Christmas can be tough for a lot of people, and if they can make even just one person looking for some kindness and companionship feel better for a few hours this year, then they’ll have done above and beyond their job.
It goes without saying that we love seeing local businesses taking the social and community side of their work like this to heart and putting in serious effort to make a difference.
Well done to JJ, the Chosen Family support group, and everyone at Haunt for setting this up; if you know anyone who might be interested in coming along, please do pass on the information.
You can grab your free tickets via Eventbrite right HERE, and maybe we’ll see some of you there.
Featured Images — The Manc Group/Haunt (via Instagram)
Eats
Neighbourhood bistro The Perfect Match announces closure
Daisy Jackson
Neighbourhood bistro The Perfect Match, which was founded by a chef and sommelier pair, has announced its sad closure after six years.
The Sale restaurant has announced details of its final service next month, saying that it’s been ‘a fantastic journey’.
The Perfect Match was established back in 2019 by chef Jazz and sommelier Andrea, promising bistro-style dishes always paired with the perfect glass of wine.
The restaurant used to feature in the Michelin Guide, which highlights the best restaurants around the UK and currently has 19 Greater Manchester restaurants within it.
But despite being such a celebrated and beloved local restaurant, The Perfect Match has announced its closure.
They wrote in a statement: “After over 6 years of putting our heart and soul into The Perfect Match, we have decided close this chapter.
“It has been a fantastic journey, with a lot of joy, great food and wine, and we want to take the opportunity to thank you for your support over the years it has meant more than you will ever know!
“It has not been an easy decision and we will miss it however we feel this is the best direction for us. Our last service will be the 25th of January 2026. Andrea, Jazz and team.”
Sale locals, and fans of the restaurant, have sent messages of support to Jazz, Andrea and the rest of the team at The Perfect Match.
One person wrote: “A huge loss for Sale but a privilege to have even had anything to the distinction of Perfect Match in our small town.
“It has always been a pleasure and will be sorely missed. All the best on the new adventure and we will see you in January.”
Another wrote: “Huge loss to the local food scene. Good luck in your next chapter. Better get booked in for one last time.”
Someone posted on Facebook: “Genuinely sorry to hear this…. been to The Perfect Match many times over the years… recommended it to people many.
“Whatever your next adventure is…I can’t wait to support you. Have booked a table to give it one last taste….good luck guys….massive loss to Sale, local restaurant with local people serving the local community with amazing food… hopefully see you again soon.”
Emily Sergeant -
5th October 2023 
