Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Manchester Arndale is slashing prices on food and drink across the shopping centre
Daisy Jackson
Manchester Arndale’s Summer Scran Fest is back – and that means there are some absolute bargains to be had on food and drink right across the shopping centre.
Throughout the month of August, restaurants, cafes and kiosks within Manchester Arndale will be offering some serious offers and deals.
This ranges from 25% off to buy-one-get-one-free deals, plus free meals for kids and plenty more.
Venues taking part in the Summer Scran Fest include Archie’s, Subway, Barburrito, Pizza Hut, HOP Vietnamese, Michaels Coffee House and plenty more.
And the leisure destinations within Manchester Arndale are getting stuck in too – think free drinks, combos and more at venues including King Pins and Urban Playground.
There are plenty of Manchester-born businesses getting involved and offering bargains to us all, like Archie’s giving out free soft serve when you spend £10, Barburrito offering a £10 meal deal (burrito, tortilla chips and a soft drink), and Lazy Sundae giving a free scoop of ice cream with any large drink purchase.
Big brand deals include a £5 meal deal at McDonald’s (4 Chicken McNuggets, Cheese burger or Mayo chicken; fries; and medium cold drink), and 25% off at Pizza Hut.
There’s 20% off at Sides in the Manchester Arndale Summer Scran FestLazy Sundae will do a free ice cream with a large drink purchase
Then there are newcomers to Manchester Arndale taking part in the Summer Scran Fest.
HOP, a new Vietnamese street food venue on Market Street, is doing 25% off, while Michaels Coffee House will knock 15% off their seasonal favourites like an Iced Maple Oat Matcha or an Iced Rose Coconut Matcha.
There’s also a 20% discount at Sides, the chicken shop backed by YouTube sensations Sidemen.
And as for leisure destinations – Urban Playground is doing 18 Holes of putters tech-infused mini golf, plus any three small plates from The Butcher menu for £28.20.
Kind Pins has 20% off food and drink, and Immersive Gamebox will do 20% off plus a free drink when you book a 60 or 30 minute gaming session.
Pick up a voucher booklet in the centre or download your offers from the Manchester Arndale website from 1 August.
Manchester dessert and sandwich stars Gooey are set to open another city centre site
Danny Jones
0161’s world-famous dessert stars, Gooey, are set to open another city centre site – their third in Greater Manchester and soon-to-be fifth overall.
Known for their incredible cookies, doughnuts, brunch, legendary French toast and plenty more, Gooey made their first foray out of their hometown with a Liverpool location last year, and are now set to consolidate their Manc base even further.
Set to open in a prime piece of real estate, the latest Manchester Gooey store will be opening in a sizeable empty unit over on Circle Square, right next to the Asda Express and in the heart of the student living and leisure complex.
Benefitting from being easily seen from along the bustling Oxford Road Corridor, you can expect this place to be packed to the rafters from the off on day one.
The signs are already in the window.That unreal French toast dripping in syrup.Credit: The Manc Eats
There are few details on what the new arrival might have in-store beyond all the brand favourites at this early stage, but each Gooey store shop does have its own charm.
From their original bakery and cafe over in the Northern Quarter, to the three kiosks in Ducie Street Warehouse, The Trafford Centre Selfridges and over on Merseyside’s iconic Bold Street, they all offer something a little different.
As for any hints at the launch plans, fans are yet to be given an official opening date, but you best believe you’ll be the first to know the second we do.
In case you’ve never tried or even come across the indulgent and fast-growing independent business before, another popular part of their menu is the bits between bread.
Touching on the upcoming addition, Charlotte Wild, Head of Retail & Leisure at Bruntwood SciTech – the team behind Circle Square’s ever-expanding offerings – said: “Gooey is an incredible local brand who are continuing to grow, evolve and innovate, with ever more exciting desserts.
“They will make a fantastic addition to the Circle Square community, and we look forward to seeing the impact they make in the coming months.”
In case you wonder how much we love this place and just how excited you should be about another one landing here in the city centre, sometimes we just put together random appreciation posts for that one, aforementioned butty alone.
Local foodies will also be buzzing to hear that they’re not the only calorific cult favourites that are bringing more to our mouths in 2025.
First, it was Brewski, followed by American Pies; then it was Foldies, and now the beloved culinary brand is launching yet another new concept here in Manchester.