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Cadbury discontinues popular chocolate bar after sales decline and fans are ‘devastated’

"Everything is ruined".

Emily Sergeant Emily Sergeant - 5th October 2023

Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.

And some fans have admittedly been left “devastated” by the decision.

After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.

That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.

After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.

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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”

After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.

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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.

At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.

The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK

In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.

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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.

“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.

“So we have sadly taken the decision to delist it.”

Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)

Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.

Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.

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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.

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Another summed their thoughts up by claiming: “Everything is ruined.” 

Featured Image – Brett Jordan (via Flickr)

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Beloved plant-based independent street food business Herbivorous is set to close imminently

Danny Jones Danny Jones Herbivorous shutting down Manchester Sheffield York

We hate writing this, but we have news of yet another local hospitality closure as beloved Manchester-born and pioneering plant-based brand Herbivorous has confirmed they’ll soon be calling it a day.

If you can hear us sighing through the screen, apologies – we’re just getting really fed up of saying farewell to our favourites, so god knows how rubbish those involved feel.

This comes in the same week that fellow animal-free food vendors and Manc icons Desert Island Dumplings announced they will also be saying goodbye in a matter of months.

Unfortunately, in the case of Herbivorous, we’ve got mere weeks before their sites across the North shut for good. Just gutting.

As you can see, the team behind the multi-location vegan street food specialists began by writing: “It’s a long one so stay with me… It seems you can’t open social media at the moment without reading about another hospitality business closing down.

“Throughout 8 years of Herbivorous years we’ve come up against many challenges from Covid 5 years ago to watching all the big vegan brands from London and beyond come to Manchester and largely disappear again to the closure of Hatch our busiest site, but with continually increasing costs its becoming really difficult to maintain a thriving business.”

Herbivorous started out life back in 2016 as a cult hit at the old outdoor food, drink and entertainment hub centring around a ‘container village’, the first of its kind in the city and soon to reopen under new owners and a new name.

Since then, co-founders Robyn and Damian have gone on to expand not just to one permanent site over in Withington but with outposts in Sheffield and York, having gained a strong reputation with stalls and pop-ups all over.

Their hospitality story might not have the ending we personally would hope for, but it’s been a brilliant one for so many foodie fans – us lot included.

Nevertheless, they go on to add in the emotional statement that external pressures such as a recent bereavement and their own ever-growing family have also contributed to the decision which, despite being an understandably hard one, “feel like the right time.”

“We are so incredibly proud of how far we’ve come from spending long days slinging duck wraps from our green vintage horse box at festivals to three Herbi locations across the North of England”, they continue, “and with that we’ve also met so many fantastic people!”

“Whether you worked for us at a few festivals over [the] summer or for years at our restaurant, we just wanted to say and massive thank you! The memories will stay with us forever and, of course, how can we not mention our fabulous customers!

“Thank you all so much for choosing Herbivorous over the years. Those of you who had our food at Festivals and then found us at one of our permanent locations, those of you who came back week after week to Hatch, Spark, Withington and beyond.”

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They signed off by detailing their final business days, with their Sheffield Kommune spot having already shut for refurbishment; meanwhile, their spot in SPARK York will be wrapping up on Saturday, 19 April.

As for their flagship brick-and-mortar venue here in Greater Manchester, Herbivorous Withington will be shutting on Friday, 25 April.

Once again, there’s nothing we can say other than thank you for years of delicious food, that we’re guttted to see you go, and that everyone at The Manc Group wishes you the best whatever comes next.

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Eats

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Cult favourite food spot Desert Island Dumplings is set to close their Manchester shop

Danny Jones Danny Jones Desert Island Dumplings closing Afflecks Manchester shop

A much-loved Manc spot is bidding a reluctant farewell, and to be honest, we’re not ready to say goodbye to Desert Island Dumplings either, as it’s been announced that they’ll soon be closing.

What started as a lockdown idea has gone on to become a cult favourite of the city centre and among vegans in the area, with countless foodies heading to their quiet little third-floor corner.

Delivering the gutting news at the start of this week on social media, founder Lucy Linford had to assure fans that this sadly isn’t an April Fool’s before going on to share a lengthy and stirring statement.

Taking up ten whole slides and numerous paragraphs in what is one of the most emotional Instagram posts the local hospitality industry has seen so far this year, she confirmed that Desert Island Dumplings will be closing in the coming months.

She began by stating, “This news might come as a shock to you”, adding that “we’ve rolled with the punches these past couple years of years and the shop is busier than ever”, but insisted that closing this particular chapter “is the right decision”.

The little dumpling shop that could hasn’t just been one of the most popular vendors inside Afflecks, an iconic Manchester attraction all of its own – it’s also gone through so many steps to get to where it is now, and it’s a local independent story that you can’t help but admire.

From the days of serving as a little pop-up at cricket grounds and various other street food stalls to establishing a dark kitchen in Liverpool, enjoying stints at GRUB, Sadler’s Cat, Ancoats General, Stretford Food Hall and more before settling down in the Palace’s emporium, it’s been a joy to watch.

Before explaining the reasons behind shutting up shop, Lucy wrote: “Thank you to every single person who has supported to Desert Island Dumplings over the past five years.”

We were left particularly moved and inspired by the recollections of the period shortly after she went “full-time-dumplings”, spending her hours learning about business, “trying to concentrate through webinars, scribbling words like ‘dividends’ and ‘GDPR?’ into notebooks.”

This part of the real hard work that you hardly ever get to see but that so many of those who start out with a dream to make it in the sector have to struggle through, and we couldn’t have more admiration for her graft if we tried – and look what it led to.

It’s also worth reminding the waves this place as made in terms of plant-based dining not just in Manchester but the North West and beyond, standing proudly as ‘the UK’s first vegan fusion dumpling joint’ and not sacrificing on flavour one single bit.

The brand even went on to pitch to Aldi, and you’ll be glad to hear that this isn’t curtains completely: Lucy and co. will still be serving right up until the last day, and as she prepares to take on a Masters up in Edinburgh, the dumps, noods, hash browns plus all the rest of will be a big hit in Scotland, no doubt.

As for the final chapter here in Manchester, the team will be bringing back some beloved specials and fan favourites, not to mention “putting on a few fun farewell events” ahead of their final day on 15 June.

Put simply, Lucy says she’s “loved every second of it”, and so have we. She signed off by adding, “Nothing good lasts forever but memories do.” We urge you to read the post in full, it’s really touching.

Make sure to give them a visit whilst you still can, and thanks again to Desert Island Dumplings for filling our bellies so many times. We hope to stumble across you in Scotland one day.

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For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Eats

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