Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Inside Voyeur, a mysterious new post-punk 80s-inspired cocktail bar
Daisy Jackson
A brand new cocktail bar is set to open in Manchester this week, with dark and mysterious interiors, 80s inspiration, and a raunchy theme.
Voyeur is opening in the heart of the Northern Quarter, and here it’s all about modern drinks in a post-punk 80s setting.
The walls are decorated with beautiful voyeurism photography from the 80s, including artists like David Hockney, Nick Taggart, and Malerie Marder.
Even the menus celebrate the artistic side of voyeurism, with drinks presented within a book of photography.
Those drinks include creative twists on drinks dating back more than a century, from the Kaleidescope of Lies (a two-in one cocktail inspired by a pina colada, with a strawberry daiquiri foam top) to The Voyeur (made with coriander-infused tequila for a savoury punch).
There’ll be monthly themed specials, kicking off with The Breakfast Club, where seasonal drinks take inspiration from Lucky Charms cereal, chai latte and an acai bowl.
Cocktails inspired by The Breakfast Club at VoyeurCocktails at Voyeur in the Northern QuarterInside Voyeur, a new Manchester cocktail barInside Voyeur, a new Manchester cocktail barVoyeur on Oldham StreetThe cocktail menu is presented as a photography book
The dark space is lit by marble table lamps and a glittering green disco ball (and not much else), perfect for an evening spent sipping cocktails into the early hours.
Between Thursdays and Sundays, Voyeur will have DJs spinning vinyls.
Voyeur is opening this week on Oldham Street and will be open from 5pm to 2am between Tuesday and Sunday.
A brand-new dessert, ice-cream and doughnut shop in a former Manc food spot
Thomas Melia
Sweet lovers and dessert connoisseurs alike, a brand-new dessert, ice-cream and doughnut shop is opening in Manchester city centre this month.
Titled ‘Baby Mayhem’, this sweet-filled shop has been teasing its arrival for the past month with videos showcasing everything from new instalments to their graffiti-style logo.
This brand-new opening will be located on Radium Street, not too far away from Chinese superstar Wing Yip and fellow sweet treat specialists, Flat Baker, right in the heart of Ancoats.
The interior has been given a very nice and bright facelift too, going from an all white four-walled site to a bold and distinctive baby pink-covered site.
Manchester seems to have quite the sweet tooth at the moment, as it was only last month that our Northern Quarter was christened by cake gods, Get Baked.
As for this new dessert shop, they’re starting from scratch, with a temporary wooden window frame with their branding spray-painted onto it fitted ahead of their soft launch later this week.
Baby Mayhem is taking up residence in the much-loved Lazy Tony’s Lasagneria shop, and it really is out with the old, in with the new, as the familiar neon ‘No Lasagne’ sign has been traded for a sweeter read of ‘Fresh Donuts’.
It may be Yank spelling, but this still feels Manc through and through.
Case and point: all their signage, stamps and stencils have been done by local laser cutting service and neighbours, Drawn By The Light – also on Radium Street.
Enough salt, let’s have a serious amount of sugar. (Credit: Baby Mayhem via Instagram)
Baby Mayhem are taking sweet treats to the complete extreme, serving up everyone’s beloved combo of coffees and cakes, while also creating our soon-to-be-favourite indulgence: doughnut sandwiches. 10/10, no notes – genius.
There really are no complaints here; what’s not to love?
Baby Mayhem is taking up residence in the former Lazy Tony’s site, 23 Radium Street in Ancoats, and will be serving up their sweet treats for all to try from this Saturday, 26 April.