A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
New smash burger joint launched by Almost Famous founders appears to shut for good
Daisy Jackson
A new smash burger joint opened by the team who originally founded the legendary Almost Famous appears to have closed after only eight months.
Super Awesome Deluxe, on Thomas Street, hasn’t been open since last week and has turned off deliveries online.
Super Awesome Deluxe launched in the Northern Quarter last October, serving up just three signature burgers (the Super, the Awesome, and the Deluxe).
It was a new takeaway brand from the same group who were, at the time, behind Almost Famous, one of Manchester’s most popular burger joints.
While Almost Famous was famed for its towers of patties and sauces and toppings, Super Awesome Deluxe opted for simpler smash burgers with crispy-edged patties.
Shortly after the launch of the new project, Almost Famous announced the shock closure of all of its sites (it was later bought out and reopened by D2, though some restaurants did close for good).
Super Awesome Deluxe continued to operate after the loss of Almost Famous, along with the ‘hidden’ cocktail bar beneath it, Ego Death.
Manchester burger joint Super Awesome Deluxe. Credit: The Manc GroupManchester burger joint Super Awesome Deluxe. Credit: The Manc Group
Beloved Stockport bar Bask is rebranding as Greater Manchester’s latest Irish bar
Danny Jones
Yes, one of the names synonymous with Stockport’s resurgent hospitality scene, Bask, is set to rebrand into yet another Irish bar following a flurry of openings across Greater Manchester.
The lively bar, breakfast and pub grub spot, also known for live music nights, matchday pints for Stockport County and various other events, has had a bit of a turbulent period over the past few months or so, but remains a much-loved local venue.
Bask were forced to issue a statement following an arrest back in February, and one of the founding members behind the venture also stepped away in August 2024.
Looking to close that door firmly behind them, the team – now headed up by native DJ and producer Jon Fitz (John Fitzpatricks) – are set to launch the all-new Fitzpatricks “very soon.”
Fitz (a Stopfordian by birth) announced the latest iteration of the unit located just next to Stockport train station on social media late last month, writing: “It’s been a long time coming, and we’ve poured our hearts into this one — we’re aiming to open very very soon…”
Detailing a distinct Irish-American theme, influenced by the “friendly bars of Boston to the lively streets of New York City, Fizpatricks brings that gritty charm and warm hospitality across the pond, fusing Irish roots with American spirit.
Fans of Bask’s roots in entertainment will also be glad to hear that lineups of live music will remain “every Thursday, Friday, Saturday, and Sunday — with the best of Irish, American and Country music.”
With co-creator Benji Taylor, who ultimately stepped away last year, having brought his music industry background to the business model, live entertainment has also been a big selling point of the bar and, thankfully, will remain so.
Bask Makes Way for a New Look
After 3 unforgettable years of cocktails, creativity, and community, it’s time for a bold new chapter. Bask, the bar that brought Stockport a unique blend of nightlife and culture, is evolving.
In terms of food, Fitzpatricks will be delivering everything from classic American comfort food to “healthy gym options” as part of their new bar and grill approach, along with a proper Sunday roast menu.
Perhaps most notably, much like Taylor’s influence over the course of his tenure, the new-look venue is set to further immerse itself in the local sports experience, promising plenty of cold pints for the punters heading to the match at Edgeley Park, as well as an exciting brand new ‘360 multi-screen experience’ and more.
Fitzpatricks even looks set to embark on an official partnership with Stockport County ahead of the 2025/26 League One season – a big coup, indeed.
Bask may be over, but there’ll always be the memories. In fact, we wagered it was the best night in Stockport, so here’s hoping Fitzpatricks can follow in its footsteps. We can’t wait to see what comes next and can’t wait to split another G or two.