One of Manchester’s most prestigious chefs is opening a butty shop at New Century

Daisy Jackson Daisy Jackson - 14th July 2022

The first food line-up for the kitchens at New Century has been announced, featuring a butty shop from one of Manchester’s most prestigious chefs.

The legendary music venue New Century Hall has been unused for the best part of a decade, but is set to reopen this summer under a (slightly) new name as an events, music, and food and drink destination.

The heart of the development will be the 10,000 sq ft kitchens, with six independent operators serving up food to around 300 diners.

Adam Reid, the chef behind The French inside The Midland hotel (often lauded as one of the regions’ best restaurants), will open a brand-new concept that’s a bit of a departure from his usual fare.

The new-look New Century Hall. Credit: Supplied

Two-time Great British Menu winner Reid will launch The Butty Shop, which he hopes will bring the classic British butty back to life.


He’ll use classic northern flavours inspired by childhood visits to the bakery, with sides including pickled eggs and potato salad.

Also joining the food line-up at New Century is Banh Vi, a favourite from Altrincham Market.


They’ll be bringing their plant-based Vietnamese and Thai dishes to the venue, including banh mi baguettes, steaming bowls of Pho, and fresh summer rolls.

2021 British Street Food Awards ‘People’s Choice’ winners, BaoBros23, are also joining New Century – their first foray into Manchester.

Father-and-son duo Daniel and Iain Woodhead will bring Asian-inspired cuisine with a touch of nostalgia, like bao, loaded fries and desserts, fresh from their success as a pop-up at Riverhead Brewery Tap in Marsden.

BaoBros23 are joining the food offering at New Century. Credit: Supplied

There’ll also be coffee and grab ‘n’ go concepts from New Century, plus local beers, wines, cocktails, teas, juices and smoothies.

The redevelopment of the Grade II listed building is already underway, and will soon be spilling outside onto Sadler’s Yard for al fresco dining and events.

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Across the three-floor social hub, there’ll be an 800+ capacity live music venue, a large food hall, and a creative college.

The venue is located between Victoria Station and Shudehill, right at the heart of one of central Manchester’s best connected areas, the 20 acre NOMA neighbourhood.


New Century is expected to open in Summer 2022.

Featured image: Supplied