It’s a bleak time for the music and events industry – what with limited capacities, the rule of six, mandatory masks, and not to mention the ludicrous 10pm curfew.
An entire culture is being crippled – with livelihoods at risk.
Hospitality and music venues argue they’re not the problem, yet these sectors have been shackled more than most. Now, with a second hospitality closure on the horizon, it’s difficult to see how much good could come from it all. But in what’s been extremely hard period for the music scene, there is still a light that will never go out (cue a poor The Smiths reference).
As we were locked down at home, music became our lifeline. Not a day went by where we didn’t shove a Spotify playlist on and reminisce over bygone festivals and Covid-cancelled gigs. It kept us sane. But for many producers and DJs, lockdown became a sanctuary where they could solely focus on their craft. The result? Heaps of new music born.
We spoke to some independent Manchester-based music label owners about their experiences of Covid-19. And it seems they’ve had something of a creative epiphany. Demo submissions are flooding in. Sales are up. Creativity is high. And consumption is even higher.
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Here’s what they had to say.
ANIMA
Jini Cowan. Image: Miriam Vaughan
DJ and producer Jini Cowan owns ANIMA, a Manchester house and minimal label which launched in 2016. Its releases have been featured in the likes of Mixmag and the Beatport Top 10. And it’s made a name for itself with a string of successful events around the UK.
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But with all three of the planned ANIMA events this year inevitably getting cancelled, Jini has experienced disappointment like most in the music scene. But given everything, this year has proven an interesting time for her and the label, especially in terms of productivity.
“My workflow over lockdown has increased significantly,” she told The Manc. “My [mastering] business had the busiest two months since I started trading and I’d say that’s because producers have had spare time to focus on making music, which is great.”
Jini believes producers are feeling inspired at the minute, and rightly so. Emotions are running high and anger is accumulating. So, people are finding comfort and expression in their music. In her own work, Jini has tried to vent her own feelings into her music.
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“I’ve tried channelling my anger and frustration into making music,” she said.
“I managed to get seven new tracks done over the lockdown period. If I can do it, then anyone can,”
So, like Jini, producers everywhere have been beavering away with all their extra spare time. This means plenty of tracks are getting dished out to prospective labels.
“I’ve had a lot of demo submissions. I’m looking forward to listening to these and scheduling some more releases.”
Jini teaching. Instagram/JC DJ Academy
Submissions have been coming in so thick and fast that Jini has taken on a new A&R (fellow DJ, Holly Why) to take care of them.
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As well as the label, Jini owns JC DJ Academy which offers DJing and production courses, studio space hire and livestream equipment.
The academy has recently moved from inside Kable Club to expand to its own purpose-built studio in the Northern Quarter, so it now has more space to grow and be itself. And with a fully-booked diary every week, it’s encouraging to learn that business behind the music is booming – even after Covid.
If that isn’t motivation, I don’t know what is.
Do As You Please
Joe Roche (aka Niall)
Elsewhere in Manchester, online record store and independent record label Do As You Please (DAYP), tells a similar story.
DAYP boss, Niall Roche (who DJs under the name Joe Roche), thinks the music industry has been left to rot by the government in recent months. Sadly, Niall’s experience has been a predictable one.
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“Due to Covid, I lost all of my DJ income, meaning all the money made from DAYP went onto my personal living costs and food rather than being reinvested back into the business,” he said.
“The knock-on effect of that really put the business in a difficult position. I couldn’t restock the record store, pay my freelance colleagues for their services, buy merchandise for the label releases and the list goes on.”
In the end, Niall had to take a DIY approach for DAYP to cut costs. He taught himself the technical skills needed in order to get his second release out. In particular, tasks he’d usually outsource to freelance creatives, like the graphics and visuals.
Now, he’s in a much better position. He has a solid group of people working with his brand, with some even offering their services for free. It’s inspiring to see how the music community is coming together to help one another.
Once upon a pre-covid time, DJing was Niall’s main source of income. Without that, he’s experienced personal challenges. However, DAYP is cracking on resiliently. “I’ve been really pleased to see DAYP have a steady stream of demos coming in, from the UK and even some from abroad,” he said.
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“I’ve received a few from some younger artists which has been great to see. It’s been great to listen to what they’re up to and help, advise and feedback on their projects.
“The current signings on the label have been sending some really amazing stuff over, and we have some fantastic newcomers which I can’t wait to get releases sorted for. Overall, I’d say it’s been more positive than negative.”
Niall Roche
It’s determination that will ensure the industry gets through this dark time, though.
“I honestly think personal perseverance is going to be key for survival through this. Planning, networking and patience,” Niall said.
Last month, we reported that one-third of musicians are considering giving up their careers thanks to Covid-19’s impacts. And that may be so for indie and rock type music genres. But the underground music scene has flourished with creativity and resourcefulness. The influx of submissions coming into the DAYP inbox is a sure sign that nothing will stop this industry from dancing. And DJs and producers will not give up on their passions – despite what Rishi tells them.
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When we asked Niall if he had anything else to add, his reply was simple: Support creatives.
“Buy an art print, download a track, unapologetically share everything you can and big up your friends work regardless of how many followers they have,” he said.
“Limit your screen time, talk to each other and stop throwing shit in the river Irwell!”
Don’t forget to follow The Manc Audio on Instagram to stay up to date on all things music in Manchester.
Audio
Meet Larishka – the DJ making her mark on Manchester’s Garage scene
Emily Johnson
It’s time to meet Larishka – Audio North’s Artist of the Month for October.
For Larishka, music has always been around her in some form. Growing up surrounded by classical and rock music, she never expected her route into electronic music to begin with a Parklife set from Carl Cox, before eventually becoming a DJ, promoter, and co-owner of Manchester’s Ghosts of Garage.
Today, she runs events, DJs across House, Garage and Bass, and is helping build a community around one of Manchester’s most exciting electronic music brands.
From promoter to DJ
Larishka actually started out as a promoter while doing an apprenticeship at a music booking agency. She always knew she wanted to work on the events side rather than bookings, but felt like she wasn’t going to make many connections within the industry while living in Oldham.
Her plan was to go to university to study music, with the hope of learning to produce while also moving into Manchester and making connections within the city’s music scene.
Quite quickly into her studies, she joined Ghosts of Garage. After about a year, she had something of a lightbulb moment.
Meet Larishka, the DJ making her mark on Manchester’s Garage scene / Credit: Supplied
“I was studying music, I run my own nights, and I was always on the aux at house parties, so why have I not learned to DJ yet?” she explained.
That realisation came while she was sitting on MATTIK’s living room sofa, where she asked if he would teach her. Before long, she was calling him every day asking if they could go to the studio and practise mixing.
“I owe it to him really, he was a brilliant teacher.”
“I get it” – the Parklife moment that changed everything
Larishka’s introduction to electronic music wasn’t exactly the traditional one.
“I grew up on classical and rock music – my dad was a sound engineer in the 70s so that was his thing really, and my mum played the piano every single day so that’s what I was constantly around.”
She first heard house music when she was around 15 or 16, after a friend sent her a track they had found on SoundCloud.
“I listened to it out of my phone and didn’t really get it, it was too repetitive.”
A few years later, everything changed. After hearing Parklife from her window every year growing up, Larishka eventually went to the festival for the first time and watched Carl Cox close The Valley. He played ‘Finder’ by Ninetoes, and it was the first time she had experienced electronic music on a huge sound system.
“I remember being in absolute awe and turning to my friend and saying ‘I get it’ and from then, I was just absolutely hooked.”
It became a genuine turning point.
“I had my A Level exams that following week and when I was revising all I was listening to was house music and I remember my Dad coming in and saying ‘Is this you forever now?’ and I said ‘Yeah I think it is'”.
Larishka is Audio North’s Artist of the Month for October / Credit: Supplied
Why Manchester means so much
“I mean it’s home, and always has been.”
Having become part of the city’s music scene, she says she feels incredibly lucky to have found a community around her.
“There’s a certain camaraderie that exists here that I don’t know that you’d find anywhere else.”
For her, that sense of community is what makes Manchester’s music scene so special.
“Seeing people you know everywhere you go, you kinda feel like you’re never alone and that you’re actually part of something.”
That spirit extends beyond electronic music, too.
“And it’s not just in electronic music either, that spirit exists across all genres – Manchester music history is so rooted across such a broad spectrum of genres, and to see that still prevailing today is something we should all be proud of.”
Building Ghosts of Garage
It’s impossible to talk about Larishka’s journey without talking about Ghosts of Garage.
She’s a co-owner of the brand, having joined in 2021, and works across its marketing, bookings and creative direction alongside Rich Reason. For her, one of the biggest things that makes a Ghosts of Garage night stand out is its commitment to the music.
“The music and lineups truly never miss, which is a credit to Rich. The guy knows how to program a lineup.”
The team makes a conscious effort to champion new talent, often including at least one Manchester or UK debut on a lineup.
“A big part of each event is making them unique while keeping the brand consistent – each event has to have its own USP or else the nights get boring and people think they can just skip this one and go to the next and it’ll be the same.”
For Larishka, music has always been around her in some form / Credit: Supplied
Community is a huge part of the brand.
“We’re also big advocates of community and want to create the gap between audience and DJ as little as possible, so try to get the crowd involved as much as possible through things like our WhatsApp community.”
The aim is to make people feel like buying a ticket means becoming part of something bigger.
“We want people to feel like if you buy a ticket for our event, then you’ve unlocked a key to be part of something.”
Larishka’s advice for getting into Manchester’s music scene
For anyone hoping to break into Manchester’s music scene, Larishka’s advice is simple – go out.
“I’m way more likely to book you if we’ve met and we’ve had a good chat because it means I can put a face to a name and I know what you’re like.”
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For her, being part of the community is about more than simply sending messages and asking for opportunities.
“Being an active member of the community means you’re already part of the night, so booking you to DJ just makes you even more part of it than you already are, rather than someone I’ve never met before who’s in my DMs.”
Ultimately, it comes back to the same thing that has shaped so much of Larishka’s own journey – showing up, meeting people, and becoming part of something.
Featured Image – Supplied
Audio
First look inside Locker and In Hand, a brand-new music venue and gig-friendly food concept at New Century
Lydia Mastrolonardo
There are two fresh new concepts taking over the ground floor of our well-known and loved New Century, serving up a brand new menu of gig-night bites as well as grassroots music events.
Launching side-by-side are Locker, a 450-capacity grassroots live music venue, and In Hand, a food offering that promises ‘gig-friendly’ food like Detroit-style focaccia pizza pies, 24-hour brined chicken tenders, sandos and sides.
Both concepts will launch in sync today, marking a significant new chapter for the restored venue, which has pivoted away from its previous New Century Kitchens food hall concept.
With the previous food traders moving on to fantastic new ventures, this new chapter allows one sole food offering to sit alongside the beloved bar area, keeping simplicity at the forefront of the concept.
The menu is designed for speed and ease, ensuring you can grab a quick bite in between sets at Locker or New Century Hall without missing out on the music, whilst still holding your drink of choice in your other hand. Perfect for keeping the night going, instead of having to leave mid-event to get some food to fuel you.
This no-mess menu is serving up deep pan Detroit-style focaccia pizza slices or 8×10″ full pies, featuring everything from a classic margarita or pepperoni through to a chicken parm, mushroom and truffle or Detroit hot loaded with jalapenos and ‘nduja hot honey. Oh – and every pizza comes with their signature caramelised cheese crust – have we said all of your buzz words yet?
Detroit-style pizzas at In Hand at New CenturyThe main bar at New Century will serve Locker and In HandIn Hand food is designed to be gig-friendly
If it’s more just a bite you’re after, there’s a wide selection of grab and go sides. Our personal favourite were the 24-hour brined, double fried chicken tenders, available in a range of flavours such as lemon pepper, garlic parmesan, ‘nduja hot honey, smokey BBQ and masala mayo.
Though if it’s something more filling you’re seeking, then there’s their delicious selection of sandos, all served with seasoned fries, like the classic chicken sando, prosciutto and ricotta on focaccia, chilli cheese chicken sando and a roast harissa halloumi.
In Hand will also be open during the day, making it the perfect spot for a post work pint, to quench your thirst and refuel after a shopping spree or as a new lunch spot if you work in and around the Northern Quarter, especially with their lunch time deal.
Inside gig venue Locker at New Century. Credit: The Manc Group
The deal consists of any chicken tenders or a quarter Detroit pizza, plus a side and a soft drink, all for just £10 – it would be rude not to.
Matt Harvey, Head of Food and Beverage at New Century, commented: “The menu is built around what people actually want when they’re at a gig, something that tastes great, travels well and doesn’t slow you down.
“We’ve spent a lot of time getting the foundations right, from developing the dough recipe for the Detroit base through to the brining process for the chicken tenders. Every element has been thought about to ensure In Hand is comfort food done properly, and we think people are going to love it.”
Locker and In Hand are both open at New Century in Manchester today.
Hannah Starkie -
12th October 2020 
