It’s a bleak time for the music and events industry – what with limited capacities, the rule of six, mandatory masks, and not to mention the ludicrous 10pm curfew.
An entire culture is being crippled – with livelihoods at risk.
Hospitality and music venues argue they’re not the problem, yet these sectors have been shackled more than most. Now, with a second hospitality closure on the horizon, it’s difficult to see how much good could come from it all. But in what’s been extremely hard period for the music scene, there is still a light that will never go out (cue a poor The Smiths reference).
As we were locked down at home, music became our lifeline. Not a day went by where we didn’t shove a Spotify playlist on and reminisce over bygone festivals and Covid-cancelled gigs. It kept us sane. But for many producers and DJs, lockdown became a sanctuary where they could solely focus on their craft. The result? Heaps of new music born.
We spoke to some independent Manchester-based music label owners about their experiences of Covid-19. And it seems they’ve had something of a creative epiphany. Demo submissions are flooding in. Sales are up. Creativity is high. And consumption is even higher.
Here’s what they had to say.
ANIMA
Jini Cowan. Image: Miriam Vaughan
DJ and producer Jini Cowan owns ANIMA, a Manchester house and minimal label which launched in 2016. Its releases have been featured in the likes of Mixmag and the Beatport Top 10. And it’s made a name for itself with a string of successful events around the UK.
But with all three of the planned ANIMA events this year inevitably getting cancelled, Jini has experienced disappointment like most in the music scene. But given everything, this year has proven an interesting time for her and the label, especially in terms of productivity.
“My workflow over lockdown has increased significantly,” she told The Manc. “My [mastering] business had the busiest two months since I started trading and I’d say that’s because producers have had spare time to focus on making music, which is great.”
Jini believes producers are feeling inspired at the minute, and rightly so. Emotions are running high and anger is accumulating. So, people are finding comfort and expression in their music. In her own work, Jini has tried to vent her own feelings into her music.
“I’ve tried channelling my anger and frustration into making music,” she said.
“I managed to get seven new tracks done over the lockdown period. If I can do it, then anyone can,”
So, like Jini, producers everywhere have been beavering away with all their extra spare time. This means plenty of tracks are getting dished out to prospective labels.
“I’ve had a lot of demo submissions. I’m looking forward to listening to these and scheduling some more releases.”
Jini teaching. Instagram/JC DJ Academy
Submissions have been coming in so thick and fast that Jini has taken on a new A&R (fellow DJ, Holly Why) to take care of them.
As well as the label, Jini owns JC DJ Academy which offers DJing and production courses, studio space hire and livestream equipment.
The academy has recently moved from inside Kable Club to expand to its own purpose-built studio in the Northern Quarter, so it now has more space to grow and be itself. And with a fully-booked diary every week, it’s encouraging to learn that business behind the music is booming – even after Covid.
If that isn’t motivation, I don’t know what is.
Do As You Please
Joe Roche (aka Niall)
Elsewhere in Manchester, online record store and independent record label Do As You Please (DAYP), tells a similar story.
DAYP boss, Niall Roche (who DJs under the name Joe Roche), thinks the music industry has been left to rot by the government in recent months. Sadly, Niall’s experience has been a predictable one.
“Due to Covid, I lost all of my DJ income, meaning all the money made from DAYP went onto my personal living costs and food rather than being reinvested back into the business,” he said.
“The knock-on effect of that really put the business in a difficult position. I couldn’t restock the record store, pay my freelance colleagues for their services, buy merchandise for the label releases and the list goes on.”
In the end, Niall had to take a DIY approach for DAYP to cut costs. He taught himself the technical skills needed in order to get his second release out. In particular, tasks he’d usually outsource to freelance creatives, like the graphics and visuals.
Now, he’s in a much better position. He has a solid group of people working with his brand, with some even offering their services for free. It’s inspiring to see how the music community is coming together to help one another.
Once upon a pre-covid time, DJing was Niall’s main source of income. Without that, he’s experienced personal challenges. However, DAYP is cracking on resiliently. “I’ve been really pleased to see DAYP have a steady stream of demos coming in, from the UK and even some from abroad,” he said.
“I’ve received a few from some younger artists which has been great to see. It’s been great to listen to what they’re up to and help, advise and feedback on their projects.
“The current signings on the label have been sending some really amazing stuff over, and we have some fantastic newcomers which I can’t wait to get releases sorted for. Overall, I’d say it’s been more positive than negative.”
Niall Roche
It’s determination that will ensure the industry gets through this dark time, though.
“I honestly think personal perseverance is going to be key for survival through this. Planning, networking and patience,” Niall said.
Last month, we reported that one-third of musicians are considering giving up their careers thanks to Covid-19’s impacts. And that may be so for indie and rock type music genres. But the underground music scene has flourished with creativity and resourcefulness. The influx of submissions coming into the DAYP inbox is a sure sign that nothing will stop this industry from dancing. And DJs and producers will not give up on their passions – despite what Rishi tells them.
When we asked Niall if he had anything else to add, his reply was simple: Support creatives.
“Buy an art print, download a track, unapologetically share everything you can and big up your friends work regardless of how many followers they have,” he said.
“Limit your screen time, talk to each other and stop throwing shit in the river Irwell!”
Don’t forget to follow The Manc Audio on Instagram to stay up to date on all things music in Manchester.
Audio
Heaton Park’s ‘Gallagher Hill’ where people have been watching Oasis for free is no more
Thomas Melia
The Heaton Park viewpoint coined ‘Gallagher Hill’ which fans flocked to to watch Oasis for free has been closed off ahead of the remaining gig dates.
The particular high area of Heaton Park has gone viral online after Oasis fans have been using it to watch the Live ’25 shows for free, with a distant view of the huge screens.
But as thousands of ticket-holders flock back to the remaining Manchester gigs of Oasis Live ’25, fans who couldn’t manage to get any tickets will be disappointed to learn that the viral viewing point Gallagher Hill has been shut down.
Usually, this hill section of the Manchester green space isn’t filled with Gallagher supporters – it’s normally home to a herd of cows who use this land to graze and walk about on throughout the day.
Huge fences have now been erected around the area to prevent any further groups from gathering, with Oasis still set to perform on Wednesday, Saturday and Sunday.
Manchester City Council has said that there are also around 300 young trees that have been planted in this part of Heaton Park to develop a new woodland area.
The purpose of the fencing is ‘dual purpose’, a council spokesperson said: “Both to protect the environment from further damage and to dissuade people from gathering there. The necessary measure means the concert will no longer be visible from this area.”
After seeing videos of fans in this particular area, one TikTok user checked it out for herself asking her followers: “Would you get on Gallagher hill now?” before panning her camera to show cows grazing on the land.
Although fans of the Manchester icons were flocking to this spot in order to join in on the Oasis fun from afar, issues have been raised via safety concerns of visitors, the cattle herd and reports of litter.
Fans are now being directed to enjoy the many, many events taking place in the city centre, including the MCR Live Hub at Piccadilly Gardens.
‘Gallagher Hill’ in Manchester today ahead of the next Oasis shows. Credit: The Manc Group
Some fans have been very understanding reasoning this fair decision admitting, “Probably because of security and threats unfortunately”, while others express their disappointment asking, “How sad do you have to be to put that up?”.
One social media user, who was planning on taking a family member to this brand new Manchester landmark commented, “They could’ve utilised Gallagher hill”.
The fan went on to pose the question of making it an official viewpoint for concerts, posing the question, “£30 entry fee, is that too steep?”.
Councillor John Hacking, Executive Member for Employment, Skills and Leisure, Manchester City Council, said: “The atmosphere across Manchester has been electric over this last week with the whole city swept up in Oasis fever and peaking over the weekend with the first two hugely successful homecoming concerts at Heaton Park.
“As you would expect given the size of the concerts and numbers of people attending, we go through a continuous process with partners of re-assessing the plans in place for the concerts to ensure both public safety and that any environmental impact on our award-winning park is minimalised.
“The steps being taken ahead of the next concert regretfully mean the distant view of the large screens behind the event stage will no longer be there. Unfortunately our hand has been forced in having to put these additional measures in place to protect the very recent extensive planting of young trees in that location as we try to establish a new woodland area in the park, and the wellbeing of our cattle herd in the field, as well as to keep people in the park safe.
“Our advice to music fans who don’t have tickets for the concerts is to head into the city centre instead. The whole city is going all out to celebrate and help everyone have a good time. We’ve got some fantastic things going on with a real party atmosphere for everyone to enjoy whether they’ve got tickets for the Oasis gigs or not.”
American rock band Alter Bridge announce massive Manchester gig
Danny Jones
American rockers Alter Bridge have announced a brand new album and a massive European tour along with it, including a pretty big gig here in Manchester.
Staring down the barrel of their eighth studio release, the Orlando-based heavy rock, progressive and alternative metal four-piece are bringing their brand of triumphant, in-your-face, Floridian guitar thrashing and powerful drumming to the city centre in the new year.
Veritable veterans of the industry at this point, Alter Bridge are set to drop their upcoming record – a self-titled project which will debut almost a whole 22 years on from the launch of their first, One Day Remains – at the start of 2026, and will be heading out on the road soon after.
Confirming a total of 31 dates across the continent, they’ll be getting the shows underway in mid-January before landing in the UK just over a month later.
NEW SHOW: @alterbridge ANNOUNCES THEIR HEADLINE TOUR 'WHAT LIES WITHIN'' 🔥🎸 Plus, Daughtry and Sevendust!
Fronted by lead singer and equally talented guitarist, Myles Kennedy (who also performs with fellow genre legend, Slash, as part of The Conspirators), Alter Bridge have regularly notched number one in the rock charts, and have landed as high as number three in the UK’s pop-dominated Official Album Charts.
In 2017, they cleaned up at the 6th annual Loudwire Music Awards, winning ‘Best Rock Band’, ‘Best Rock Album’ and ‘Best Rock Song’ all in one night.
Boasting more than a billion streams to their name to date, they have gradually become one of the biggest and most commercially successful rock bands in the US over the course of more than two decades now.
Other tour dates on this side of the pond include Northern neighbours Newcastle, as well as the likes of Nottingham, Glasgow, London and Dublin over in Ireland.
Alter Bridge will be joined in Manchester by fellow long-standing rock outfit, Daughtry (‘What About Now’, ‘Home’, ‘Over You’), as well as Atlanta legends, Sevendust.
With such a well-respected discography, not to mention a deep and rich back catalogue, you can expect them to play a healthy selection of the hits as well as their newest tracks, which will be available on Friday, 9 January.
Speaking ahead of their latest LP, Kennedy said in a statement: “You can’t ever rest on your past success. We’ve never allowed ourselves to get too comfortable. The only way to stay at a certain level is to be very dedicated to what you’re doing. We’ve crossed the 20-year mark.
“We’ve proven we can do this for the duration. We worked hard to get to a place where we can plant our flag. We’re still around as the four original members, so it felt appropriate to call the album Alter Bridge.”
Co-founding member and former Creed lead guitarist, Mark Tremonti, went on to add, “I think this record earns that title. The material felt strong enough, so we’re letting the music speak for itself.”
Alter Bridge arrive at the AO Arena in Manchester on 26 February 2026, with Three+ presale available from 10am tomorrow (Wed, 16 July), venue early access going live at the same time on Thursday, and general admission tickets up for grabs from Friday – again, 10am.
Hannah Starkie -
12th October 2020 
