Police are offering a £50,000 reward in a bid for information about Baby Ava, the newborn whose remains were found in a field in Salford one year ago.
One year on from the discovery of the baby girl’s remains in Little Hulton, police are still desperately trying to find out the baby girl’s identity and how she came to be in Ashtons Field.
A reward of £50,000 has now been secured from the Greater Manchester Combined Authority, with an appeal for her parents to come forward, or anyone with information that helps identify Ava or her parents.
New developments since the discovery of the baby’s remains on 20 November 2024 have included recovering a piece of fabric that was a distinctive pair of ladies’ underwear.
The size large underwear are patterned with what police believe are cartoon donkeys – but this has given no viable lead.
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GMP’s lead investigator, Detective Inspector Louise Kelly from GMP’s Major Incident Team, said: “Since Ava was discovered a year ago today, we have worked tirelessly to understand how she came to be in Ashtons Field deceased and get justice for her.
“Last month, we were able to share that a piece of fabric recovered with Ava was a distinctive pair of ladies’ size large underwear with what believe are cartoon donkeys on. Unfortunately, despite the unique nature of this piece of clothing, we have had no new viable leads.
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A ‘distinctive’ pair of ladies’ underwear discovered with Baby Ava. Credit: GMP
“We have had around 20 experts across various fields supporting our enquiries, followed up on over 200 pieces of information and distributed 1000 leaflets to local communities.
“Those residing in the surrounding area of where Ava was located should expect to see a greater police presence in the area around this anniversary, and may receive a knock on the door, as we continue to relentlessly pursue all possible avenues which could lead us to finding out what happened to her.”
DI Kelly continued yesterday, the one-year anniversary of the discovery of Baby Ava: “Today’s date will be a significant one for Ava’s parents and those who may have known her, and we have not lost hope in understanding the full circumstances of Ava’s death.
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“To Ava’s parents, if they see this, we are here ready to speak to you and support you.”
Kate Green, Deputy Mayor of Greater Manchester for Safer and Stronger Communities, said: “Our thoughts remain with Baby Ava and those affected by this tragic case.
“We are committed to supporting GMP in their efforts to find answers and bring closure.
“This reward reflects our determination to encourage anyone with information to come forward and assist with the police with their investigation.”
Anyone with information is asked to contact police on 101 quoting log 1319 of 20/11/24. Information can also be shared via the Major Incident Public Portal here.
Cult US sustainable clothing brand Reformation to open in Manchester city centre
Emily Sergeant
Cult US sustainable clothing brand Reformation is set to open its doors in Manchester very soon.
Since it was first founded in Los Angeles all the way back in 2009, Reformation has gone on to become one of the largest sustainable womenswear brands on the planet, and is now known and loved for making beautiful, timeless apparel and accessories that aim to ‘inspire confidence’ across life stages and occasions.
Operating on a business model that pairs a smart approach to merchandising with a responsive supply chain, Reformation now operates more than 70 retail stores across the US, UK, Canada, and France.
At the heart of the Reformation story is a genuine commitment to ‘doing things differently’.
Since day one, sustainability has been woven into everything the brand makes – from the eco-certified fabrics and responsible factories, to its famously transparent sustainability reports.
Currently, Reformation has five UK stores to its name – but, it may come as no surprise to fans of the brand that they’re all in London.
That’s why the news of this new Manchester opening is such a big deal.
Set to be the label’s first UK store outside of the capital, Reformation has secured a prime spot on King Street in the heart of the city centre, and although there’s no confirmed opening date as of yet, if the shop windows saying ‘Summer 2026’ are anything to go by, we can only imagine it’ll be very soon.
“For Manchester, it’s a landmark moment, and for King Street, it’s the latest signal that this is one of the UK’s most exciting retail destinations,” a spokesperson for King Street said in a statement.
Stay tuned for details on opening dates to be announced in due course.
Featured Image – The Manc Group
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Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis
Emily Sergeant
A series of ‘everyday fixes’ to help combat the rising cost of living crisis are soon to be rolled out nationwide.
Kicking off with two measures today, new Prime Minister Andy Burnham has announced that he plans to ban retailers from making ‘misleading’ claims to customers about discounts.
The Government says shoppers have ‘increasingly complained’ about outlets artificially inflating prices to give a false sense of value, such as increasing prices only to then immediately advertise ‘discounts’ to make savings look larger than they really are, which goes on to create an uneven playing field for honest competitors.
The Prime Minister also wants to see an end to so-called ‘subscription traps’, where people find it hard to cancel their subscriptions, and contracts are automatically renewed at a higher cost.
Set to come into force in January 2027 and saving people an average of £14 a month for every unwanted subscription, the changes will mean businesses will need to provide clearer up-front information, regular reminders. and a ‘much easier’ exit to contracts.
Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis / Credit: gov.uk | Piotr Cichosz (via Unsplash)
A new 14-day cooling-off period will also be introduced to let consumers cancel after a trial or long-term contract renews.
Certain charitable memberships, like the ones for cultural and heritage organisations for example, will be excluded from the new subscription rules due to the fact they have a unique role in preserving the nation’s history, landscapes, and cultural collections.
The Prime Minister says he is ‘determined’ to use every chance he gets to restore fairness and take pressure off people.
“I know people are sick and tired of rip-off discounts and subscription traps,” Andy Burnham said. “Westminster has got used to telling people that everyday hassles like this are just part of life, but I don’t think that’s right, especially when the cost of living continues to weigh heavily on so many people’s lives.”
Daisy Jackson -
21st November 2025 
