Sport
AO help kit out Lancashire Cricket youth squads and disabled players with generous donation
Given the ongoing cost of living crisis, this couldn't have come at a better time.
Danny Jones -
28th June 2023 
Arena sponsor and electricals retailer AO is helping pay for thousands of pounds worth of essential sporting equipment at Lancashire Cricket Club following a generous donation as part of their sponsorship.
Also partnered with the likes of Sale Sharks and Manchester Thunder, AO are no strangers to supporting local sport and with this most recent donation, their funds are going towards paying for cricket whites, training gear and various other essentials for around 250 regional players.
Directly benefiting Lancashire Cricket‘s various county age groups — from boys under 10s to under 18s and 78 girls from under 11s to under 18s — as well as the club’s two disability squads, the D40 team and the Super 8s, each player will receive everything they need to train and play.
Having already established a tradition of awarding the player of the match with a sizeable prize, AO is continuing to put its money where its mouth is at a time when people need it most.
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This latest injection is set to save players and their families around £150 each over the season and beyond, as the company are committed to propping up not just the senior Lancashire Cricket brand but investing in the club’s future as a whole.
AO have been sponsoring the Lancs’ youth academies and disabled players, as well as the sports science and medical teams since 2021 now and the community-driven partnership only looks to be growing stronger.
Speaking of the donation, Founder and CEO John Roberts, said: “We felt it was incredibly important to do this to relieve some financial pressure from the families of these young players to help them realise their potential. This is our way of trying to level life’s playing field a little and we can’t wait to see what they achieve.”
As for LCC, talent pathway head, Chris Benbow, insisted that “the funding provided by AO will take a heavy burden off the shoulders of many of our players’ parents”, with medical services director Dave Roberts adding that it’s nice to see “all age-groups cared for in the same professional manner as the Academy and senior squads.”
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Featured Image — AO/Lancashire Cricket Club
