An artificial grass business in Oldham has been ordered to take down a huge advertising billboard after people complained it was ‘offensive, harmful and irresponsible’.
The advert for Great Grass MCR featured a woman wearing ‘only thong-style underwear’ laying on the lawn, alongside the strap line ‘Get laid by the best’.
The massive poster just off the M60 also featured the words ‘ARTIFICIAL GRARSE EXPERTS’.
Complaints made to the Advertising Standards Agency said that the ad ‘objectified and sexualised women’.
The ASA decided to uphold complaints made about the latest Great Grass MCR poster, saying that it ‘was sexually suggestive and would be seen as presenting the model as a sexual object’.
A previous Great Grass billboard. Credit: Google Maps
The ruling states: “The ASA considered that those who saw the ad would understand that it featured a woman. The model was dressed only in underpants and was lying on her front on the grass which exposed her buttocks.
“Large text above the image stated, “ARTIFICIAL GRARSE EXPERTS”. We noted that the word ‘grass’ was spelt incorrectly to include the word “arse”. We considered that was likely to be understood by readers to be a reference to the model’s buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad.
“The ad also stated, “Get laid by the best”. We considered “get laid” would be understood by readers as a slang reference to sexual intercourse. We considered that text, together with the model’s pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object.
“We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing. However, we considered that in the context of the ad, in particular the references to “arse” and “get laid”, the model was portrayed as a sexual object, rather than someone who was sunbathing.
“For those reasons, we concluded that the ad objectified and stereotyped women as sexual objects, was irresponsible and likely to cause serious offence.”
Great Grass said that ‘Get laid by the best’ is a slogan they’ve used for years, and added that only three complaints were made about an advert seen by thousands.
The ruling also added: “Great Grass also said that to assume that the person featured in the ad was a woman was wrong and offensive to the transgender community.”
The ASA continued: “Vision Advertising, the media owner, said that Great Grass had been using the slogan ‘Get laid by the best’ on their marketing material for many years, and it meant that they believed they were the best at laying artificial grass.
“They said the image of the person sunbathing on their new lawn was not offensive as that was something that most people would do.
“They did not believe that the ad objectified and sexualised women and they also said that identifying the person in the ad as a woman was debatable and a matter of opinion.
“Vision Advertising confirmed they had received no complaints.”
Featured image: ASA
News
Council publishes list of central Manchester roads set to be resurfaced this summer
Emily Sergeant
A list of roads in Manchester that are set to be resurfaced before the summer is out has been published.
Manchester City Council recently asked residents in the region what their priorities were for their community and what issues they wanted to see tackled – and for many, the answer was the quality of the road surfaces.
Since then, the Council says it has been ‘engaged’ in a long-running programme of improvement works throughout the borough.
Now, with just over a month of the summer season left, it has been confirmed that some vital resurfacing works are due to start over the coming weeks in north and central Manchester, bringing a range of improvements to key district roads along with it.
First up, from Saturday 9 August, Hollinwood Avenue is to be resurfaced.
The Council has published a list of Manchester roads that are set to be resurfaced this summer / Credit: MJ Richardson (via Geograph)
Anticipated to take six weeks to complete, this work will be carried out during weekend closures from 8am-5pm, with the road remaining open during the working week.
The closure area will be between Greengates Roundabout and the Oldham boundary at Owler Lane, and a signed diversion route will be in place while work is carried out, and access for residents will be maintained at all times.
Then, starting from Saturday 16 August, resurfacing works will begin on Moss Lane East, between Alexandra Road and Princess Road.
Work will take place between 7am and 5pm on weekdays, and 8am and 5pm on weekends, and during the works, the road will be completely closed – with a signed diversion route in place and access for residents maintained.
As always, disruption is expected and the public is encouraged to plan ahead / Credit: Mylo Kaye (via Unsplash)
These works are expected to take six weeks to complete, and as with all resurfacing projects, residents should expect some disruption and may need to plan ahead.
The Council is aiming to keep disruption to the public at a minimum, where possible.
“We know how important it is to our residents that key roads are well maintained, which is why were glad to be able to deliver this latest round of improvement works,” commented Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport at Manchester City Council.
“I’d like to thank people ahead of time for their patience during the course of these works and would advise them to check when closures will be in place and where the diversions are.”
You can find more information on the resurfacing works on the Council website here.
Manchester Storm ban supporter and condemn discriminatory behaviour after online comments
Danny Jones
Ice hockey side Manchester Storm have come out to vocally condemn any and all forms of discrimination following recent concerns raised online and, more importantly, putting words into action after issuing a stadium ban to a match-going fan.
Writing a lengthy, passionate and defiant post on Wednesday, 6 August, Manchester Storm informed supporters that they had been made aware of multiple “derogatory and discriminatory comments” earlier this week.
The remarks in question were made across various social media platforms, as well as fan forums over the past few days, but thankfully were quickly identified and removed by admins.
Nevertheless, Storm recognised the importance of cracking down on this kind of behaviour as swiftly and firmly as possible, penning this pitch-perfect reply in terms of tone and practical action.
The official statement reads: “These comments are deeply concerning and go against everything our club stands for. Let us be absolutely clear: racism, homophobia, and any form of discriminatory or hateful behaviour will not be tolerated – online or at the [Planet Ice] Arena.
“We are proud to be a diverse and inclusive club that welcomes players, staff, and fans from all backgrounds. Anyone found engaging in racist, homophobic, or otherwise abusive behaviour will be banned and will not be permitted entry to The [Storm] Shelter.”
Storm also went on to detail that the individual in question regarding multiple related incidents has not only been issued with a ban, but that their season ticket has been revoked and will be denied all entry to their home ground in Altrincham.
They also assured that the matter has been reported to Greater Manchester Police, adding that the club “will continue to cooperate fully with their investigations” and”will not hesitate to pursue further legal action where necessary.
Proud to see such quick and decisive action from the local sporting organisation, which should help serve as a real deterrent for similar potential trouble in the future.
The response from the right-minded fans in the comments was great to see as well.
Regardless of the offensive remarks made on the forum, most Manchester Storm supporters welcome the statement fan ban. (Credit: IG)
One user on X wrote: “The storm is for everyone; we don’t need these people anywhere near the Storm Shelter. Thank you for acting so quickly.” Another on Instagram added, “Absolutely, hockey is for everyone, correct and firm stance/action. Well done, from a Belfast Giants fan.”
The club signed off by saying: “Manchester Storm remains committed to providing a safe and welcoming environment for all. Hate has no place in hockey – or anywhere else.
“We thank our community for standing with us in upholding these values.
Daisy Jackson -
16th November 2022 
