An artificial grass business in Oldham has been ordered to take down a huge advertising billboard after people complained it was ‘offensive, harmful and irresponsible’.
The advert for Great Grass MCR featured a woman wearing ‘only thong-style underwear’ laying on the lawn, alongside the strap line ‘Get laid by the best’.
The massive poster just off the M60 also featured the words ‘ARTIFICIAL GRARSE EXPERTS’.
Complaints made to the Advertising Standards Agency said that the ad ‘objectified and sexualised women’.
The ASA decided to uphold complaints made about the latest Great Grass MCR poster, saying that it ‘was sexually suggestive and would be seen as presenting the model as a sexual object’.
A previous Great Grass billboard. Credit: Google Maps
The ruling states: “The ASA considered that those who saw the ad would understand that it featured a woman. The model was dressed only in underpants and was lying on her front on the grass which exposed her buttocks.
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“Large text above the image stated, “ARTIFICIAL GRARSE EXPERTS”. We noted that the word ‘grass’ was spelt incorrectly to include the word “arse”. We considered that was likely to be understood by readers to be a reference to the model’s buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad.
“The ad also stated, “Get laid by the best”. We considered “get laid” would be understood by readers as a slang reference to sexual intercourse. We considered that text, together with the model’s pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object.
“We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing. However, we considered that in the context of the ad, in particular the references to “arse” and “get laid”, the model was portrayed as a sexual object, rather than someone who was sunbathing.
“For those reasons, we concluded that the ad objectified and stereotyped women as sexual objects, was irresponsible and likely to cause serious offence.”
Great Grass said that ‘Get laid by the best’ is a slogan they’ve used for years, and added that only three complaints were made about an advert seen by thousands.
The ruling also added: “Great Grass also said that to assume that the person featured in the ad was a woman was wrong and offensive to the transgender community.”
The ASA continued: “Vision Advertising, the media owner, said that Great Grass had been using the slogan ‘Get laid by the best’ on their marketing material for many years, and it meant that they believed they were the best at laying artificial grass.
“They said the image of the person sunbathing on their new lawn was not offensive as that was something that most people would do.
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“They did not believe that the ad objectified and sexualised women and they also said that identifying the person in the ad as a woman was debatable and a matter of opinion.
“Vision Advertising confirmed they had received no complaints.”
Featured image: ASA
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NHS releases list of first conditions set to be eligible for new ‘online hospital’
Emily Sergeant
The first conditions that are set to be eligible for video appointments via the new NHS online hospital have been revealed.
In case you hadn’t heard, back in September of last year, the Government has announced that the NHS would be setting up an ‘online hospital’ known simply as NHS Online – which will not have a physical site and instead digitally connect patients to expert clinicians anywhere across the country.
Ultimately, this means patients can be seen faster than normal, as teams triage them quickly through the NHS App and let them book in scans at times that suit them at centres closer to their home.
NHS Online – which will begin to see its first patients in 2027 – is expected to deliver the equivalent of up to 8.5 million virtual appointments and assessments in its first three years, according to the NHS, which is four times more than an average NHS trust.
And now, the NHS has selected nine ‘common’ conditions which will be the first to be treated by the NHS Online service.
📲 Introducing NHS Online 📲
A new digital hospital will transform healthcare.
From 2027, you'll be able to get specialist care:
✅ straight to your home via the NHS App ✅ faster than a traditional hospital appointment ✅ wherever you live in England
Women’s health issues, including severe menopause symptoms and menstrual problems that can be a sign of endometriosis or fibroids, will be among the conditions available for online referrals, as will prostate problems like prostate enlargement and a raised prostate specific antigen (PSA) level, along with eye conditions including cataracts, glaucoma, and macular degeneration.
NHS Online will also provide support for other painful and distressing conditions, such as iron deficiency anaemia and inflammatory bowel disease (IBD).
So, how will NHS Online work then? Well, when a patient has an appointment with their GP, they will have the option of being referred to the online hospital for their specialist care instead, and then from there, they’ll be able to book directly through the NHS App.
Once referred to the online hospital, patients will have the ability to see specialists from around the country without leaving their home or having to wait longer for a face-to-face appointment.
The NHS has released a list of the first conditions set to be eligible for the new ‘online hospital’ / Credit: Nordwood Themes (via Unsplash) | rawpixel
If they need a scan, test, or procedure, then they’ll be able to book this in at a time that suits them at Community Diagnostic Centres closer to home.
Patients will also be able to track their prescriptions and get advice on managing their condition at home too.
“We’ve selected nine common conditions which the NHS Online service will initially provide support for when it launches next year, including some women’s health issues as well as prostate problems,” commented Professor Stella Vig, who is the National Clinical Director for Elective Care at NHS England.
“We know that these conditions can be painful and difficult to cope with so providing faster, more convenient access to diagnosis and treatments will have a real and positive impact on people’s lives.”
Junk food adverts are now banned on TV before 9pm in the UK to ‘protect’ kids’ health
Emily Sergeant
Junk food advertisements are now banned on television before 9pm in the UK in a bid to help protect children’s health.
In what is being considered a ‘landmark’ move by the Government, as of today, adverts for less-healthy food and drinks will be banned on television before 9pm and online at all times, as part of world-leading action that is expected to remove up to 7.2 billion calories from children’s diets each year, and reduce the number of children living with obesity by 20,000.
It’s also expected that this ‘decisive’ action will deliver around £2 billion in health benefits over time.
According to the Government, evidence shows that advertising influences what and when children eat – shaping their preferences from a young age, and ultimately increasing the risk of obesity and related illnesses.
At the start of primary school, 22.1% of children in England are overweight or living with obesity, and this rises to 35.8% by the time they leave.
Junk food adverts are now banned on TV before 9pm in the UK / Credit: Alan Hardman | Kobby Mendez (via Unsplash)
This change is part of a range of measures that the Government is taking to ‘lift children out of poverty’ and help give them the ‘best start’ in life – with other measures being the introduction of the Healthy Food Standard, and giving local authorities the power to stop fast food shops opening outside schools.
“We promised to do everything we can to give every child the best and healthiest start in life,” explained Health Minister Ashley Dalton, as the junk food advert ban comes into force.
“By restricting adverts for junk food before 9pm and banning paid adverts online, we can remove excessive exposure to unhealthy foods – making the healthy choice the easy choice for parents and children.
“We’re moving the dial from having the NHS treat sickness, to preventing it so people can lead healthier lives and so it can be there for us when we need it.”
Featured Image – Karolina Kołodziejczak (via Unsplash)
Daisy Jackson -
16th November 2022 
