Asda has announced it’s bringing back its popular cafe ‘winter warmer’ £1 meal deal to support the over 60’s during the colder months.
As the rising cost of living crisis sadly continues to make its impact felt nationwide, with those over 60 found to be some of the hardest-hit when it comes to financial pressures, Asda has decided to relaunch one of its most successful and widely-praised cafe meal deals this year to support those who need it most as the temperatures drop.
The supermarket is, once again, offering all over 60s the chance to enjoy soup, a bread roll, and unlimited tea and coffees for just £1 in any of its 205 cafes across the UK.
The offer is now running all day and every day, right through until February 2024.
The retailer first launched its ‘winter warmers’ initiative back in November 2022 in a bid to support older customers who it said were “disproportionately affected by the spiralling living costs”, and after research found that those aged between 65 and 74 experienced a £163 year-on-year drop in disposable income in August 2022.
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Asda has relaunched its popular ‘winter warmer’ cafe meal deal for over 60s / Credit: Asda
The initiative was so popular it saw more than 650,000 £1 meal deals served throughout the two months it was running for, which is why the supermarket has decided to extend the offer for an additional two months this time around.
“We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income,” explained Kris Comerford – who is Asda’s Chief Commercial Officer.
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“Last year, we served over 650,000 meals to the over 60’s in two months.
“So by bringing the initiative back for 2023 and extending it until February, we hope it will prove just as impactful across the winter months for those who need it most.”
The offer is now running all day and every day until February 2024 / Credit: Asda
In addition to the Winter Warmers initiative, Asda’s Kids Eat for £1 meal deal is also running at cafes nationwide, and continues to be popular with families – having now served over 2.6 million meals since it’s launch back in June 2022.
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On top of both of these initiatives, selected Asda store cafes are also running a ‘Community Cuppa’ campaign by creating space for community groups who may otherwise struggle to meet up due to rental costs or high energy costs.
Spaces at these community groups are available on weekdays in November and December from 2pm to 6pm, and everyone who attends will also get unlimited free tea or coffee.
Featured Image – Asda
News
Arrest made after 14-year-old boy found in critical condition on Market Street
Daisy Jackson
An arrest has been made after a teenage boy was found unresponsive on Market Street in Manchester city centre.
Detectives believe that the boy, 14, was approached by seven males who stole a designer jacket from him.
Following the altercation, he went into cardiac arrest and was rushed to hospital in a critical condition.
Thankfully, the teenager is continuing to recover well.
Detectives from Manchester City Centre Criminal Investigation Department confirmed that an 18-year-old male was arrested yesterday, Thursday 20 February.
He has been arrested on suspicion of robbery and remains in police custody.
Detective Inspector Mark Astbury of GMP’s City Centre Criminal Investigation Department, said: “We hope the victim can continue his recovery following what must have been a terrifying ordeal for him.
“Officers are fully investigating all aspects of this shocking incident that has left a man with serious injuries in hospital.
“Our work doesn’t stop here, we are continuing to investigate this incident and information from the public plays an incredibly important role in our investigations and I ask that the community keep talking to us and keep sharing their concerns with us so our teams can act.”
If you have any information, contact GMP 101 or 0161 856 4305 quoting log 2854 of 16/2/25.
Comedy is being prescribed instead of antidepressants as part of UK trials
Emily Sergeant
Trials are currently underway to see if comedy could be an alternative to antidepressants as a way to reduce NHS costs.
UK tech company Craic Health has secured important funding for its ‘comedy on prescription’ project that’s aimed at helping the Government work with the comedy industry, communities, and organisations on comedy-based social prescriptions in the hope that they can solve financial struggles within the NHS.
The groundbreaking scheme uses stand-up shows and workshops to help people who are isolated, lonely, and vulnerable.
Craic believes comedy is an ‘untapped opportunity’ to improve health and wellbeing, and has a goal to make comedy easier to access, so that it can help communities experience its mental health and social benefits.
To achieve this, the company has started trialling Comedy-on-Prescription experiences in the UK – starting in London, with the potential for expansion – which includes things like curated comedy panel game show events and workshops, and general stand-up comedy shows at some of the capital’s world-famous venues.
Comedy is being prescribed instead of antidepressants as part of UK trials / Credit: Wikimedia Commons
“Mental health issues like loneliness, isolation, and stress are more common than ever,” the company explains.
“So much so that it’s projected that by 2030, mental health problems, particularly depression, will be the leading cause of mortality and morbidity globally, [but] in this challenging world, comedy stands out as a universal language that breaks barriers.
“Research shows that comedy and laughter have powerful effects – they bring people together, create positive connections, and make life more enjoyable.”
Craic Health says that social prescribing, of which Comedy-on-Prescription is a part of, is all about inclusivity, which makes it making it suitable for people of all ages, backgrounds, and abilities.
Its focus is on personalised support, tailored to individual needs and preferences.
Emily Sergeant -
2nd November 2023 
